Sat.Apr 30, 2011 - Fri.May 06, 2011

Trending Sources

The Nifty 50 Top Women of Twitter for 2011


Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    That is, until now. 

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data. Thus, decisions are being based on what only a quarter of the posts are saying. Another problem with sentiment is statistical confidence in the data.

How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. But we need validation that it is happening. The monitors.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Using Buyer Personas in B2B Marketing

Fearless Competitor

B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim “ We know our buyers.&# But do they really? I’ve experienced this too, Jim. Sorry, those are not personas. . Questions to ask: Do they attend events?

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  What is happening? 

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. Then in 6 th grade I had a wise but gruff old science teacher who made me slow down and watch experiments. He let me fail by trying to rush them but never got angry. He would just hand me a new set of supplies and tell me to start over. The Subject Matter Expert.

SME 63

The Sociology of Social Media: TED TV Talks

Writing on the Web

Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on watching fascinating videos on every topic of major importance in this world. Unbelievable, non ?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# Certainly this has been the most visible achievement of all this work. In all honesty, I had no idea what I was doing.

Top 10 Reasons NOT to talk to Find New Customers

Fearless Competitor

B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!). Here are 10 reasons why you don’t need to talk to us. What do you think? We can’t handle any more business.”.

Savvy Week in Review: May 6

Savvy B2B Marketing

They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here. Feel free to add to the bounty by sharing your suggestions in the comments. Happy reading (and spring)! How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. Marketing Attribution: Who Gets Credit For Marketing ROI? Please read this.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How to Get Started with a Content Marketing Plan


A content marketing plan has now become an integral component of any digital or traditional marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors. Buyers utilize the Internet to become as informed as possible on their solutions before … [ visit site to read more ]. Marketing Strategy

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.    This tenet has not changed one iota. 

Six ways to make money from Empire Avenue

grow - Practical Marketing Solutions

Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up). Just what we need. Why not?

Optimize Content Marketing by Facilitating the Buyer’s Journey

The ROI Guy

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. This already significant spending is increasing, with 51% of respondents indicating plans to increase their content marketing spend over the next 12 months.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Book Review: Enterprise Social Technology by Scott Klososky


The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. But these websites are valuable assets in any online strategy. Verdict: Enterprise Social Technology is a good read. Thank you for reading!

Savvy Toolkit: Create, Publish and Test Landing Pages

Savvy B2B Marketing

Empowered marketers are more productive marketers. That's why we like Unbounce , a tool that allows marketers to create, publish, and test landing pages without help from the IT group. You can try it for 30 days free. After that, plans range from $25-$500/month, depending on unique visitors/month and number of custom domains. Happy Promoting

Thoughts for the tornado victims

Fearless Competitor

Sunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. Many, many years ago, on April 3, 1974, I lived through an F4 tornado (winds in excess of 207 MPH) – which killed 11 people. While our home was mostly destroyed, no one died in my family. Thank God.

The Business Case for Social Media Mystery

grow - Practical Marketing Solutions

Austin Powers, International Man of Mystery. I doubt he would be on Twitter. Or would he, baby? Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this week. This struck me as I watched a demonstration on the various nuances of the royal curtsy. I think there is something to be said for mystery.

Case 41

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How Marketers Are Using Social Media to Grow

Ad Your Comment Here

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!

How do Marketers “Sharpen the Saw”?

Marketing Finger

Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. What are the best ways for marketers to build and sustain their own expertise? Which books, which blogs, and which conferences, and which individuals drive us towards excellence? Join us this Thursday for our next #B2Bchat event where we dive into these questions. Name a blog that you regularly draw inspiration from.

Lead Nurturing Overview

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. Hope you find it helpful.

Market to the Entire Decision-Making Unit

B2B Lead Blog

In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the same page can be challenging. Each member is probably involved for

Buy 40

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Help Support NextGen Tech Women #ngtechwomen


In order to help raise funds for the National Center for Women in Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests, today online social media and technology communities will seek to raise $25,000 by reaching out to their networks. How can you help? Donations would be awesome!

Help 39

5 Tips to Improve Email Response

Anything Goes Marketing

Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. I originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing. email marketing deliverability

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think? Part 2 runs next Wednesday.