Sat.Apr 30, 2011 - Fri.May 06, 2011

Trending Sources

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

A Day In The Life Of A B2B Online Community Manager

Leader Networks

Somewhere, in the stillness of the night, an online community manager rolls over in bed, reaches for his iPad, and checks to see if anyone in his online community needs help, if there are messages that need attention and to make sure the site is running fine. Extreme behavior? Not really. This is commonplace for a B2B community manager. What Makes A B2B Community Manager So Special? Think about it.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data. Thus, decisions are being based on what only a quarter of the posts are saying. Another problem with sentiment is statistical confidence in the data.

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#. This is not an unusual situation. “No.&#. “No.&#.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    That is, until now. 

Top 10 Reasons NOT to talk to Find New Customers

Fearless Competitor

B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!). Here are 10 reasons why you don’t need to talk to us. What do you think? We can’t handle any more business.”. 8.

Social Media Manners Matter

Social Marketing Forum

Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# Certainly this has been the most visible achievement of all this work. In all honesty, I had no idea what I was doing.

How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. But we need validation that it is happening. The monitors.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix. Research Fundamentals.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Using Buyer Personas in B2B Marketing

Fearless Competitor

B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim “ We know our buyers.&# But do they really? I’ve experienced this too, Jim. Please note that standardized buyer personas work regardless of industry.

Six ways to make money from Empire Avenue

grow - Practical Marketing Solutions

Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. You link up your social accounts through your Empire Avenue account (currently  Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up).  Just what we need.  Why not?

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  What is happening? 

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital or traditional marketing strategy.  Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.  Buyers utilize the Internet to become as informed as possible on their solutions before … [ visit site to read more ]. Marketing Strategy

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. Then in 6 th grade I had a wise but gruff old science teacher who made me slow down and watch experiments. He let me fail by trying to rush them but never got angry. He would just hand me a new set of supplies and tell me to start over. The Subject Matter Expert.

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Thoughts for the tornado victims

Fearless Competitor

Sunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. Many, many years ago, on April 3, 1974, I lived through an F4 tornado (winds in excess of 207 MPH) – which killed 11 people. While our home was mostly destroyed, no one died in my family. Thank God.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Unbelievable, non ?

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Savvy Week in Review: May 6

Savvy B2B Marketing

They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here. Feel free to add to the bounty by sharing your suggestions in the comments. Happy reading (and spring)! How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. Marketing Attribution: Who Gets Credit For Marketing ROI? Please read this.

Lead Nurturing Overview

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. Hope you find it helpful.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.    This tenet has not changed one iota. 

Three Ways to Annoy People and Produce Great Content

B2B Memes

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational. They are as nice as anyone else, but if they do their jobs right, they will often rub people the wrong way. Don’t let that stop you.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Optimize Content Marketing by Facilitating the Buyer’s Journey

The ROI Guy

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. This already significant spending is increasing, with 51% of respondents indicating plans to increase their content marketing spend over the next 12 months.

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think? Part 2 runs next Wednesday.

To Social Media with Love

Social Marketing Forum

You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it. Opinion Social media marketing opinion social media Social Media Day

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Answer questions and educate (by suggesting solutions).

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

A preview of the first interactive iPad Book — and marketing innovation

grow - Practical Marketing Solutions

Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE. think you will enjoy this short video demonstrating a promising technology for iPad books — and also for marketers, I think! This amazing little book is an excellent example. In a world of ubiquitous content, SEO, content marketing and corporate publishing aren’t going to cut it any more.

Laugh and Learn featuring @fearlesscomp | Episode 25 – Inbound Marketing Rap

Fearless Competitor

Laugh and Learn featuring @fearlesscomp. is a weekly show by Jeff Ogden, the President of the B2B lead generation consultancy, Find New Customers , and is intended to deliver a marketing lesson using wit and humor. This show runs every Friday at 11am. In this week’s episode of Laugh and Learn, Jeff Ogden, @fearlesscomp shares a lesson from one of his favorite companies, Hubspot , and shares their latest fun video – The Inbound Marketing Rap and the lessons every B2B marketer can learn from it. HubspotTV starts at 4:00pm ET at www.hubspottv.com. What do you think?

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Share email. Reddit.

How Marketers Are Using Social Media to Grow

Ad Your Comment Here

2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  How much time is being spent on social media? 58% of marketers are using social media for 6 hours or more. Related articles.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Business Case for Social Media Mystery

grow - Practical Marketing Solutions

Austin Powers, International Man of Mystery. doubt he would be on Twitter. Or would he, baby? Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this week. This struck me as I watched a demonstration on the various nuances of the royal curtsy. think there is something to be said for mystery.  

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White Paper | Email Marketing

Fearless Competitor

Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. It’s clear that the “batch and blast&# approaches of the past no longer work. If you wish to learn what does work today, download this free white paper, sponsored by Genius.com  - by clicking the image. It contains insights from top experts at Exact Target, e-Dialog and other top firms. What do you think?

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The Nifty 50 Makes the Local News, Sort of

Webbiquity

The good news, particularly for the Minnesota-based Tweeters highlighted in The Nifty 50 Top Women of Twitter for 2011 , is that the list was highlighted in a morning news segment on WCCO, the Minneapolis CBS affiliate: On the other hand, the piece doesn’t actually cite the blog name (Webbiquity) or identify Cheryl Burgess or me (we are “well-known marketing bloggers&# which is flattering, but…). No big deal. It was early in the morning. The folks at Channel 4 are a great group of people. Mike Binkley is a good guy.

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Book Review: Enterprise Social Technology by Scott Klososky

Sazbean

The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. But these websites are valuable assets in any online strategy. Verdict: Enterprise Social Technology is a good read. Thank you for reading!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Toolkit: Create, Publish and Test Landing Pages

Savvy B2B Marketing

Empowered marketers are more productive marketers. That's why we like Unbounce , a tool that allows marketers to create, publish, and test landing pages without help from the IT group. You can try it for 30 days free. After that, plans range from $25-$500/month, depending on unique visitors/month and number of custom domains. Happy Promoting