Tue.Aug 23, 2016

Trending Sources

Use Marketing Automation The Right Way


Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. For each company page, we’ll look at what exactly they are doing to grab their audience’s attention.

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform


There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level. ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. What The Acquisition Means.

It’s normal to be bad before you’re good


attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The Five Best Pinterest and Instagram Marketing Tools


Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

How to be a marketing maverick in an old-fashioned industry

grow - Practical Marketing Solutions

By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? That these customers would actually be coming up to you , asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. These guys are as straight-laced and serious as they come. But that’s where you’re mistaken.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product. No-one cares.

Field 24

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Q&A with Adam Katz, Creative Lead at Google Creative Lab


This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Some people go to work every day to take home a paycheck. And some people go to work to make a difference in others’ lives. Adam Katz is definitely part of the latter group. Design Inspiration

CMOs fail to go beyond brand awareness on LinkedIn

B2B Marketing Insider

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. Social Media LinkedIn LinkedIn Marketing

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Do you deeply understand your buyer personas ? Events and trade shows. AdWords.

This is what happens when robots take over banking


When Business Insider asked experts what they thought would change the financial industry in the next decade, nearly all said automation. But while some saw humans being replaced, others thought the tech will make humans better. This is what we learned after surveying chief technology officers, chief innovation officers, startup founders, and venture capitalists. We are heading towards a world. The post This is what happens when robots take over banking appeared first on Opentopic. Marketing ROI

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Truth in Advertising Takes on the Kardashians


America’s first family is officially on notice. Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). Via TINA. Warner Bros., Score one for TINA.

6 Things I Wish I’d Known About Twitter Before I Started Tweeting


I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I was surprised to see that he and I both joined Twitter in March 2009! I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success. The post 6 Things I Wish I’d Known About Twitter Before I Started Tweeting appeared first on Opentopic. Marketing Technology

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Ok so far so good, right? From Within.

Why and Where You Should Expand Your Ecommerce Empire


If you’ve considered expanding where you sell products, beyond your current ecommerce store, now is the time to do it. Ecommerce continues to grow in profitability as more and more consumers turn to the web for product purchases. Online Consumer spending grew by more than 13 percent between 2013 and 2014, and again between 2014 and 2015 by 14.6 percent. The post Why and Where You Should Expand Your Ecommerce Empire appeared first on Opentopic. Marketing ROI

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Marketing Guru Covers: What are the benefits of social media marketing?

Lead Liaison

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable. Social media marketing allows you to increase your online presence. You become more familiar to them. Save money.

An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design


When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Clearly, this shows that Instagram is the primary channel to develop your brand for e-commerce business. Just like any other social media. The post An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design appeared first on Opentopic. Marketing Technology

B2B Brand Storytelling: Learning From Nike

Type A Communications

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971. read more. B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A Communications

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner


Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? Shortening your links can help you do more than save character space in your posts. In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. Far too often, you see. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic. Marketing ROI

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How to Consistently Accelerate Buying Decisions

Jill Konrath's Fresh Sales Strategies Blog

How many "stuck" opportunities are you struggling with right now? If you're like most sellers, these prospects drive you nuts. They don't reply to your emails. They fail to return your calls. You even begin to wonder if you misjudged their interest

9 Reasons Why Your New Business Program Is Failing


A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. In fact, it seems like many agencies are leaving their new business development largely to chance. So what factors contribute to a poor business development strategy ?

What Does “Going Pro” Mean for Your Email Marketing?

Vertical Response

Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. On top of that, email is getting a big boost as mobile use skyrockets. With people now checking their email on cell phones and tablets at least once a day, 91 percent of marketers, suppliers and agencies achieve the same or higher click-through rates on mobile devices as on desktop. Recent statistics show the average person now gets 121 emails a day.


Does Your Nonprofit Need Marketing Automation?


Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.