Fri.Jul 22, 2016

Trending Sources

7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. Improve Data Accuracy. Define Goals.

Why a Single View of Your Customer is Vital for Success

It's All About Revenue

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. That’s why it’s important to collect all those perspectives and create a single view of each customer.

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6 Types of Transactional Emails That Every Email Marketer Should Know

Modern B2B Marketing

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Trigger away!

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

bizible

Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. The data from a single-touch model was inaccurate by as much as 25%. Nurturing Mid-Funnel.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Your Digital Marketing Career and Pokémon GO

Fathom

Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. You know what Pokémon GO is, you most likely just put your phone down. Or you still have the app open in front of you. So, what does this have to do with digital marketing? He wasn’t going to let any number of obstacles, gym leaders, or the nefarious plans of Team Rocket get in his way.

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4 Reasons Your Marketing Leads Have Been Decreasing

B2B Lead Blog

You’ve exhausted your marketing funds, your employees are worked to the bone, and still, rather than improving results, your marketing leads continue to decline. You may be resisting the temptations to wave the white flag of defeat, but don’t give up just yet. By identifying the reasons your leads are decreasing, you can reverse the […]. Marketing Automation marketing automation

What's the Deal With Ad Blocking? 11 Stats You Need to Know

Hubspot

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. Why is ad blocking a big deal? The lesson? Check out the full report here.

Fashion Influencer Marketing: What Good Looks Like

ReadyPulse

The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. It’s where some of the most innovative statements and boundary-shredding ideas are brought to life by fashion influencers, industry trendsetters, and risk-takers. Consumers are constantly redefining new fashion trends every day. What Is a Fashion Industry Social Influencer? million Instagram followers and 1.2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

There’s a Better Way to Manage Social Media

Opentopic

Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. Manage Efficiently. Organize all your social accounts into one dashboard & streamline your workflow. Work Together. Add your team members, assign posts, and collaborate your way to the top. Show Results. Measure and improve performance with insightful reports and analytics. Manage and. The post There’s a Better Way to Manage Social Media appeared first on Opentopic. Cognitive Technology

16 Killer Social Media Management Tools

B2B Ideas @ Work

Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features. However, handling […]. Ideas@Work Blog B2B Social Media Marketing

How This CEO Raised $105 Million Without a Single PowerPoint Presentation

Opentopic

Not all unicorns are wounded or dying. And no, this isn’t about Uber. In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 billion. The post How This CEO Raised $105 Million Without a Single PowerPoint Presentation appeared first on Opentopic. Cognitive Technology

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information? Contact Information. Summary.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

SnapWrap: Pokémon, Remote Workers, Social Media, and More!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. Here are three tips.

9 Ecommerce Conversion Optimization Tactics That’ll Earn You Bags of Money – Shopify

Opentopic

You’ve probably experienced at least one sharp growing pain as you scaled your ecommerce store to what it is today. Some of the biggest challenges you run into are: Your inventory just grew from 3,500 to 10,000 SKUs, where do you put it? How do you organize it? You needed to hire three people yesterday, you have 30 resumes for. The post 9 Ecommerce Conversion Optimization Tactics That’ll Earn You Bags of Money – Shopify appeared first on Opentopic. Cognitive Technology

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When it Comes to Playing Music, Jenny Keller Doesn’t Fiddle Around

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Jenny Keller, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Fiddle Player and Teacher.

3 Ways to Tell if Influencer Marketing Right for Your Brand

Opentopic

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data that we have access to. The post 3 Ways to Tell if Influencer Marketing Right for Your Brand appeared first on Opentopic. Cognitive Technology

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5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Five rules for better stock photos on staffing websites

Haley Marketing

Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable with the idea of scrolling down the page. As a result, imagery on the web is getting bigger. Color is very much in.

Is 2016 the Year of Talent for Digital Marketing?

Opentopic

In an industry like advertising — specifically advertising technology — where the only constant is change, it’s incredibly difficult to find talent with actual experience. Even if you’ve been in digital marketing for years, it doesn’t necessarily mean that you know the ins and outs of the tech and execution strategies that are hot this quarter, or even this month. The post Is 2016 the Year of Talent for Digital Marketing? appeared first on Opentopic. Cognitive Technology

Why Cisco Is Hiring Over 200 Content Marketers

Contently

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. What the hell does that mean?

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5 Top Marketing Automation Tools for SMB’s

Opentopic

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. 2. Infusionsoft. 3. Marketo. 4. The post 5 Top Marketing Automation Tools for SMB’s appeared first on Opentopic. Cognitive Technology

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to Use Visual Collaboration at Each Stage of the Buying Cycle

LEADership

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. In different phases of the buying cycle, they will be looking for different things. Let’s take a look. Awareness. Consideration. Decision.

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Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 billion, the company announced Wednesday morning. The round, which brings the company’s total funding to $239 million, was led by Singapore-based investment firm Temasek. Wellington Management Company LLP and EDBI also participated, along with Sprinklr’s. Marketing ROI Cmo marketing roi

Why Cisco Hired Over 200 Content Marketers

Contently

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. What the hell does that mean?

Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com Mobile advertising has a problem. It’s too slow. So Google wants to put mobile ads on a diet. The company on Tuesday is expected to announce the launch of AMP for Ads, a new project designed to encourage advertisers to build ads that load faster on people’s mobile devices. AMP for Ads is essentially the advertising. Marketing ROI Cmo marketing roi

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.