Tue.Mar 28, 2017

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access


Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on. When we started Radius in 2012, our team had one goal in mind – make it simple for marketers to access high-quality data, leverage intelligence, and ultimately drive revenue. Mapping the revenue footprint of bad data. Click-to-tweet.

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How Creative Are You? Take the Test.

Type A Communications

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he. read more. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

Why Your Business Needs Outbound Lead Generation

B2B Marketing Insider

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. Demand Generation

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)

Content Standard

It’s Tuesday. You’re heading back to your desk and peering out the window, just realizing that it’s pitch black outside. Having spent the past four hours helping your team put out a mini-fire, you lost an entire afternoon. There’s just one thing you hadn’t considered until now: how will you ever find the time? When it comes to social, quality always trumps quantity.

How to Get Better Marketing Talent


When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I I dunno,” would’ve been my honest answer. It’s not that I received anything less than a great education. We’ve got a few ideas.

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When Social Media Piranhas Strike

grow - Practical Marketing Solutions

By Clayton Carroll, {grow} Community Member. We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced with this possible outcome, why would anyone disagree?

How to Create Facebook Lead Ads: A Beginner's Guide


If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. And that's not ideal. Convinced? Download.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is Broken Link Building Right for You?

B2B Marketing Insider

Let’s talk link building – broken link building that is. Should you be doing it? Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. The post Is Broken Link Building Right for You?

Put a spring in your emails with 25 fresh subject line suggestions

Vertical Response

Last week we discussed some of the ways to spring clean your email marketing efforts. This week we’ll work on digging up some fresh springtime subject line inspiration. From April Fools’ to Easter to graduation, and everything in between, there’s no shortage of seasonal events to draw from for creative copy. Will retailers encourage their readers to do a little “spring cleaning” of their wardrobes and get a head start with 2017 lines? Are gardeners and landscapers sending out specials on their services for perennial blooms? 25 springtime subject lines. Jump in!

Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

B2B Marketing Insider

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. Content Marketing

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Allen, TX – Rory Foster, Communications Director for Bo Beuckman Ford Dealership , oversees the website and their business development center, as well as digital advertising and training for their sales team. He bought Lead Liaison for their company because he wanted to know who is visiting their website. Recently, he sat down with the Lead Liaison team to talk about why he uses their visitor tracking solution, ProspectVision™ , and why he would recommend it to other dealerships. At first glance, the need was simple: Bo Beuckman Ford needed a way to track who was visiting their website.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

6 Digital Marketing Strategies to Help Improve Customer Engagement


Customer engagement is a term which has gained traction over the past few years, fueled by the increased emphasis on personalization and real-time interaction, which has boomed for small and large businesses alike. However, while being aware of customer engagement, as a concept, is one thing, knowing how to actually improve it is something else entirely. Traditional customer service channels. The post 6 Digital Marketing Strategies to Help Improve Customer Engagement appeared first on Opentopic. Brands & Marketers

Market Your Own Marketing: Effective Ways to Share Your Work


As marketers, our job is outward-facing. We’re constantly thinking about our customers and how we can reach them with our product and message. But we may be forgetting the other side of the coin: to communicate with our internal team. To market our own work and ourselves. Today I want to talk about building your ta-da moments. Tooting your own horn. Why share your work with your team? First, why bother? I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. You are creating, innovating, busy. Funding. You do that math. Kidding.

Getting past the AI hype: How predictive analytics fuels conversion optimisation


This article was originally published on MarketingTech by Sean Zinsmeister , Vice President of Product Marketing at Infer. These days, marketers can’t read about their profession without getting bombarded with wild claims about how AI is going to disrupt everything they do. And with the sales and marketing functions evolving so rapidly in recent years, marketers in particular must embrace an entrepreneurial spirit and constantly explore new technologies in order to give their team a competitive edge. But all of this begs the question, “Which AI claims are hype and which are reality?”.


Sales email stats: what are the response rates in the UK?


Normally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average. Response rate in follow-up emails. We all know salespeople do not send one single email when they try to get a meeting. They send multiple follow-up emails. appeared first on Sales automation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.