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| Page 1 of 1 | Previous | Next | FUNNEL FOCUS JANUARY 21, 2013 Breaking News: Eloqua Acquisition Irrelevant to Mid-market Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in terms of IT spending by 2017, marketing technology has become big business, attracting the attention of larger enterprise software providers. Analysts expect the consolidation to continue as companies like IBM, Teradata and others rush to acquire some form of marketing automation to augment their existing solutions. Marketing automation software has arrived at this destination. Why is that? | FUNNEL FOCUS JANUARY 8, 2013  Best Practices in Video Content Marketing Yesterday morning, we were live, ON AIR at Sales Engine Studios! Mike Vannoy, COO of Sales Engine, adjusts the camera from a wide shot to a medium shot. Okay, maybe not “live”, but we were shooting video for a client’s content marketing strategy. This is false. Video does NOT mean “sales pitch”. Rather than selling to your audience, think about how you can educate them through your video content. | | | | | |
| FUNNEL FOCUS FEBRUARY 18, 2013  The Final Solution: Lead-to-Revenue Management Past Problem : Buyers took control. The “buyer’s journey”, “the sales cycle”, “the buying process”—these became better known as the purchasing process. Last year, we heard all about how the buyer was calling the shots. They were choosing when to engage with a sales rep and that usually meant around decision time, at the very end of the purchasing process. It just makes a bad process run faster.” | FUNNEL FOCUS FEBRUARY 5, 2013  Big Data, the Next Big King? In an amusing article titled Thank Hillary Clinton (and leave your data too) , authors Alexander Burns and Maggie Haberman reveal at what lengths some organizations will go to collect and expand their data. In recent weeks, advocacy organizations have bombarded voters with requests to send Hilary Clinton a virtual thank you card for her position as Secretary of State. Marketers know they need data. | FUNNEL FOCUS FEBRUARY 13, 2013  Video Content for Asure Software SALES ENGINE STUDIOS – Last week, Asure Software , a leading provider of workplace management solutions, was onsite at Sales Engine Studios shooting video for their latest content strategy. For two days, the studio was buzzing with collaboration. The video shoot is great,” said Steven W. Rodriguez, Chief Operating Officer of Asure Software. | FUNNEL FOCUS JANUARY 28, 2013  How to Tell Your Story—Explicit Steps As a senior at the University of Texas, I took a class titled “Leadership Stories”. Based on the title, I expected the class would focus on famous leaders and their success stories. Far from it, the class required us—the students—to tell five stories of our own for our entire grade; no tests, no paper at all, just us posting our recorded stories to YouTube. Step 1: Craft Your Beginning. | | | | | | | |
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FUNNEL FOCUS | FRIDAY, JANUARY 11, 2013  Improving Your Social Skills: Top Social Media Tools
When we were little we were taught not to brag; not to call our friends early in the morning or after bedtime; and not to keep secrets. These childhood social skills – along with others – helped us maintain a positive image. In the world of social media, these rules still apply. If your profile posts only promote your products and services, your audience is already bored. If you’re making your posts while your target industry is otherwise engaged, they’ve quit listening. Quit bragging. But if that’s all you’re posting, you’re a shameless self-promoter. Adding a dlvr.it Don’t call before 10am. MORE >> -
FUNNEL FOCUS | FRIDAY, JANUARY 4, 2013  Build a “Mayan-Worthy” Editorial Calendar
The Mayans are notorious for building one of the most accurate and extensive calendars of all time. Their system used three distinctive calendars to track historical, religious, and astronomical events. The “Long Count” calendar—used for historical events—completed its 13th cycle at the end of December 2012 leading to the well-publicized “end of the world” theories. Far from that view, research tells us the Mayans believe that a calendar—like time—has no beginning or end. The completed 13 th cycle of the Long Count is much like our Gregorian calendar reaching its second millennium in 2000. MORE >>
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