Sat.Aug 27, 2016 - Fri.Sep 02, 2016

Trending Sources

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” ” It’s a good question, and one that’s simply explained without jargon. But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others. Finally, I found it.

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. Well, not exactly. Social Media Can Be a Valuable Barometer.

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The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Bringing this technology to reality, however, felt “highly illogical,” as Spock would say. For marketers, this is the holy grail. Key takeaway. Key takeaway.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. Enjoy! TLDR (Too Long; Didn’t Read).

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The 3 Sales Questions I Should Have Asked

Jill Konrath's Fresh Sales Strategies Blog

A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announced that he was from Southwest Airlines, I quickly snapped to attention. Winning Deals

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Data is the Key to More Engaging Relationships with Your Customers

It's All About Revenue

In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. There is simply too much information out there to digest it all at any given time.

5 Ways to Be a Content Guru

B2B Marketing Insider

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. Content Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? So ABM is thriving, being adopted by B2B companies left and right. As it ends up, the two practices are highly complementary. It is.

17 Reasons Why Small Business Need (More) Video

Vidyard

Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks. And when you came back home for the holidays, your hands were always in the cookie jar. There are 17 good reasons why.

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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Download this week’s PNR This Old Marketing podcast.

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. In B2B sales, when a deal is closed the team celebrates and announces they’ve closed a new account. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. Lead to Account Mapping.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Turn Your Blog into a Lead Generating Machine

B2B Marketing Insider

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. Content Marketing

4 Reasons Why You Can’t Miss Marketing Nation Online

Modern B2B Marketing

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. The point is, live, in-person trade shows have their pros and cons. Well, there is! Check ‘em out! Free Stuff.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. For your buyer it’s about quality over quantity. They don’t need more content. Instead, your prospects want personalized research and analysis, benchmarks, advice, and guidance. The ROI of Interactive Value-Focused Content? So what’s in it for you? The Evidence?

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What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. What’s Holding CMOs Back? CMO Corner

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Right? Marketing Signals: Bridging a Critical Gap. print, TV, radio).

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Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

VR Storytelling: 5 Explorers Defining the Next Generation of Narrative

Ceros

This post, VR Storytelling: 5 Explorers Defining the Next Generation of Narrative , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Ever since I binge-watched Star Trek: The Next Generation as a teenager, I’ve been eagerly waiting for a real-life holodeck to hit the market. Penrose, The Rose & I : Animated Film.

Why Demand Generation Requires More Than Marketing

B2B Marketing Insider

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. Demand Generation

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. Image via Aurora. 2) Chomp. 11) Tricota.

Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old. Like this post?

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Manulife Goes Deep With Artificial Intelligence

Opentopic

finews.asia – Financial services group Manulife is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» Manulife’s Lab of Forward Thinking (LOFT) is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» This collaboration is part of a strategic effort to leverage best-in-class products and accelerate business adoption of innovative technologies. The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services

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Customer Retention – The Lost Art (And Science) Of Marketing

B2B Marketing Insider

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]. Marketing Strategy

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.