Sat.Feb 11, 2017 - Fri.Feb 17, 2017

Trending Sources

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

It's All About Revenue

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.

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The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […]. Content Marketing

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. It’s still a thing!

10 Tension Deflection Tactics for Stressed-Out Marketers

Act-On

Got stress? Lots of it? Boy, are you not alone. Are you stressed enough to need a punching bag? So are 62% of marketers … or worse. What’s more, 12% of us are at the breaking point. certain amount of stress is just part of life. Applied judiciously, it focuses us and improves our performance. But as we all know, there’s good stress and bad stress. We all get short bursts of stress we’re naturally wired for ‒ it helped us when we needed to run away from bears and lions. That’s useful stress. It’s great for tennis matches or other competitive sports. Then there’s office stress. Breathe. Deeply.

B2B Marketing Trends for 2016

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. Well not about horses and sport motos, maybe next time. Want to hear more from Jeremy.

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The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

B2B Marketing Insider

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing

13 Web Design Trends to Watch in 2017

Hubspot

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on. 10) Mixing Horizontal and Vertical Text.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Outline Your Needs First. 12 Key Evaluation Criteria. Conclusion.

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The B2B Demand Gen Marketing Playbook

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric. Image source.

Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. Content Marketing

9 Marketing Books to Read Before Q1 Ends

Hubspot

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? The question is: When you're already short on time, how do you pick out the best ones? Source: Amazon.

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

A Content Formula for Complex B2B Organizations

Social media proficiency: A life skill?

grow - Practical Marketing Solutions

By Mark Schaefer. Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership,  Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN. And, I did.

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What to Consider When Investing in Content Marketing for Existing vs. New Customers

B2B Marketing Insider

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. Content Marketing

Be Mine: A Brief History of Valentine's Day Marketing

Hubspot

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. How Valentine's Day Began and Evolved. Ancient Rome. Valentine’s Day.

4 Value Selling Tools to Move Leads Down the Funnel

Modern B2B Marketing

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Assessment tool: identify gaps in performance.

Six Key Steps to Successful Marketing Automation Adoption

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets.

10 Brands Show Us How Email Marketing is Done

B2B Marketing Insider

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B. The post 10 Brands Show Us How Email Marketing is Done appeared first on Marketing Insider Group. Content Marketing

The State of Video Marketing 2017 [New Data]

Hubspot

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Some of the highlights include. 81% linked it to a direct increase in sales. Wrapping It Up.

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5 Steps to Market to a New Vertical

Modern B2B Marketing

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Let’s look at five key steps to penetrate a new industry: 1. Understand the Market.

8 Ways to Create More Effective Lead Generation Programs

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing. How do we gather, analyze and implement improvements based on B2B analytics in marketing? How Much Do You Undervalue Marketing?

Why the marketing world is one big selfie

grow - Practical Marketing Solutions

By Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” ” So this became a discussion topic and perhaps it’s true. want to be cool. want to be relevant. want to be accepted. If you like my selfie, I’m more likely to like yours.

4 Internal Struggles Great Leaders Must Overcome

Hubspot

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. Internal Struggles All Great Leaders Must Overcome. 1) Combating the Consequences of Isolation. It turns out it really is lonely at the top.