Mon.Jan 28, 2013

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

markempa

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top.

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Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution.

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Building a Kick-Ass Social Media Dashboard

Adobe Experience Cloud Blog

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. I have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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1 Million Users: What I Learned

JotForm

Last week, we have passed the 1 million user mark. I’d like to take a moment to thank all JotForm users for helping us grow. Your feedback, your love and your trust has brought us today. Today, I’d like to share what I have learned growing a site to 1 million users. Most of JotForm users have we.

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Announcing the New HubSpot Blog Apps for Your iPad or Kindle

Hubspot

Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Well. there's an app for that! Actually, there are two. Today, we're launching our Newsstand app for the iPad , as well as our Kindle app , aimed to make the experience you have with our blog content on your tablet or e-reader much more enjoyable. Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing i

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Not-So-Mechanical Turk, Part Two: Why Process is Both Invaluable and Inexpensive

LeanData

In our last blog post, we talked about computer-human teamwork, in chess or in other applications. Garry Kasparov playing chess against X3D Fritz. (Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike license.). Here’s the four-sentence summary: Computers are great at brute-force computations. Humans are great at thinking of creative solutions.

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