ViewPoint
JANUARY 12, 2012
Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need qualified leads that have been carefully vetted, properly and consistently nurtured and appropriately developed, increasing the likelihood of a completed sale.
Marketing Insider Group
JANUARY 12, 2012
I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached the point of no return with much of our outbound marketing.
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Webbiquity
JANUARY 12, 2012
TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. Each report will highlight a selection of the best social media posts from leading authors published the preceding month. The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer.
NuSpark Consulting
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landin
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
B2B Memes
JANUARY 12, 2012
Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. Not that impulsive? Then you might want to read more about it here.). My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introd
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 12, 2012
by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year.
Biznology
JANUARY 12, 2012
Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever?
Paul Gillin
JANUARY 12, 2012
Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members. Each month, administrators recognize one fan and highlight him or her at the top of the page.
The ROI Guy
JANUARY 12, 2012
With economic uncertainty still in play, it should come as no surprise that Executives’ top priority remains cutting costs / improving business efficiency versus growth. The research by the Financial Times and Doremus indicates that the focus on cost savings is significant, and even higher for larger organizations, where frugality ranks twice that of any growth priority.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JANUARY 12, 2012
By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." But if you thought its effects only applied to the music and entertainment industries, then you've got some catching up to do. If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help pr
The ROI Guy
JANUARY 12, 2012
The fall of the mighty traditional white paper? The end of sales as we know it? We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012?
Hubspot
JANUARY 12, 2012
Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user's perspective and a marketer's perspective. But before visitors even get to your landing page, they're usually beckoned by a call-to-action. And it better be pretty awesome to get them to click. We've discussed the elements of an effective call-to-action before, so now it's time to find real life examples of awesome calls-to-action (CTA) that can inspire your own designs.
The ROI Guy
JANUARY 12, 2012
We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012? Here's the roundup of your favorite articles: Optimize Content Marketing by Facilitating the Buyer’s Journey Who do B2B Buyers Trust? Diametrically Opposed Forces: Selling Value in a Buyer Controlled World Provocation-Based Selling: Loosening the Status-Quo for Sales Success The Big-O: Outcome Selling Are you CIO Worthy?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
JANUARY 12, 2012
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here's how: Talent.
JotForm
JANUARY 12, 2012
We are all excited and fired up about 2012. We’d like to thank each of you for participating in the JotForm Story this past year. We thought this is also a good time to reflect on 2011. This was the best year we have had by far.Doubled Our Userbase!- Number of users: Increased from 350,000 to 650,00.
Hubspot
JANUARY 12, 2012
Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. [ Gleanster Research ]. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate.
Hubspot
JANUARY 12, 2012
Too bad that last one isn't so easily optimized.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
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