| | | Follow the Lead | | | | 41 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD NOVEMBER 8, 2011 Join the Community Time is money, especially for the thousands of recruiters who have joined our community, on the prowl for the next passive candidate. ZoomInfo Community Edition is an effective talent sourcing resource for recruiters, offering FREE and COMPLETE access to our … Continue reading → | FOLLOW THE LEAD MARCH 9, 2011 How to calculate the ROI when you’re networking Guest Blog | Drew Stevens To land b2b sales leads in today’s ridiculously busy and hypercompetitive marketplace requires being visible so that potential clients can see you in action. One of the best – but most feared – methods is networking. Many people don’t enjoy networking because it takes them out of their comfort zone. [.]. Best Practices Time Management Drew Stevens Drew Stevens Consulting Saint Louis University Split Second Selling | | | | | |
| FOLLOW THE LEAD MARCH 8, 2011 Marketing automation doesn’t have to be so complicated By Matthew Schwartz Will Crist, host of (Sales Lead Management Association) SLMA Radio, invited me on his online radio show late last week to discuss the growing saga over b2b sales and marketing alignment and the major obstacles to growth and new revenue, namely a lack of effective communication. That sales and marketing agree to [.]. Best Practices Sales & Marketing Michael Ward Net-Results Sales Lead Management Associationic Sandler Training SLMA Radio Will Christ | FOLLOW THE LEAD MARCH 2, 2011 Shining light on the end of the sales funnel Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report Twitter | FOLLOW THE LEAD MARCH 1, 2011 Little known nugget about measuring the value of Facebook “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated. The social site [.]. Social Media Marketing Avaya CPM Facebook Facebook for Dummies Media Equivalent Value Paul Dunay yahoo YouTube | FOLLOW THE LEAD FEBRUARY 24, 2011 Making the link between CRM and success less elusive Despite becoming the norm in the last few years, marketing automation still hasn’t provided the returns b2b companies thought they had bargained for. The promise of automation still seems to elude us,” said Denis Pombriant founder and principal analyst at Beagle Research. The problem may be velocity. Many of the sales and marketing tools that [.]. Data Management Sales & Marketing Social Media Marketing Beagle Research BtoB BtoB's Media Business CRM data-as-a-service Denis Pombriant RPM | | | | | | | |
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FOLLOW THE LEAD | MONDAY, FEBRUARY 21, 2011 The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. Albright, who was previously General Manager and CMO of SuccessFactors, is responsible for driving Marketo’s overall revenue strategy, as well as all facets of the company’s sales and marketing teams accelerate revenue and profitability. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions MORE >> -
FOLLOW THE LEAD | THURSDAY, FEBRUARY 17, 2011 (One) of the biggest sales mistakes salespeople make
“How did you get my name?” The question from a prospect may as well be as the kiss of death for b2b sales reps. But sales reps shouldn’t be surprised by such a response when, after finally getting a potential buyer, they waste the opportunity by asking vague and gauzy questions and betray to the [.]. Sales & Marketing The Biggest Mistakes Salespeople Make The Prospecting Expert Blog YouTube MORE >> -
FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011 The Sweet Spot: Sales training as perpetual beta
Sean Black is founder-CEO of SalesCrunch, a social sales company focusing on sales training. He spoke with Follow the Lead about how b2b organizations can enhance their sales training and change their mindset about sales training from the short-term to the long haul. Follow the Lead: In light of how fluid the trends are in [.]. Best Practices HubSpot NYU SalesCrunch Schools.SalesCrunch.com Sean Black MORE >> -
FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011 How to grab the attention of decision makers
John Barrows, co-owner and Managing Partner at Kensei Partners, consults top sales executives and senior management in proven techniques on getting attention from decision makers. Join him for a complimentary ZoomInfo webinar about “Proven Techniques for Connecting with Decision Makers” on Wednesday, February 16th at 2PM. Sign up now. ZI: What are the biggest challenges [.]. Best Practices MORE >> -
FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 9, 2011 Sales and marketing alignment: A legitimate debate or more lip motion?
Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir (sales) and Estragon (marketing) sing, dance and tell stories as they patiently await the arrival [.]. Sales & Marketing Ben Bradley CRM marketing automation Samuel Beckett Vladimir and Estragon MORE >>
- Cold calling isn’t meant to chill your prospects FOLLOW THE LEAD | TUESDAY, FEBRUARY 8, 2011
- The Sweet Spot: Finding the harmony between ‘CRM’ and ‘MA’ FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 2, 2011
- Best Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 2, 2011
- What the Super Bowl and closing a huge deal have in common FOLLOW THE LEAD | TUESDAY, FEBRUARY 1, 2011
- Key questions about social demand generation FOLLOW THE LEAD | FRIDAY, JANUARY 28, 2011
- Don’t make marketing automation so murky FOLLOW THE LEAD | TUESDAY, JANUARY 25, 2011
- Crafting the ‘unifying metaphor’ for marketing automation FOLLOW THE LEAD | THURSDAY, JANUARY 20, 2011
- What b2b sales reps need to know about Twitter FOLLOW THE LEAD | TUESDAY, JANUARY 18, 2011
- Take a free 24-hour test drive of ZoomInfo Pro FOLLOW THE LEAD | MONDAY, JANUARY 17, 2011
- Tackling the middle market: Top tips FOLLOW THE LEAD | THURSDAY, JANUARY 13, 2011
- Q&A: Capitalizing on trade shows FOLLOW THE LEAD | TUESDAY, JANUARY 11, 2011
- Quick tip: Using Google Maps for lead-gen FOLLOW THE LEAD | FRIDAY, JANUARY 7, 2011
- Tips to improve your cold calling FOLLOW THE LEAD | THURSDAY, JANUARY 6, 2011
- Three ways to reset lead-gen FOLLOW THE LEAD | TUESDAY, JANUARY 4, 2011
- 4 Tips to Improving Your New Business Prospecting Efforts FOLLOW THE LEAD | THURSDAY, NOVEMBER 17, 2011
- Summertime… Where is the living easy? FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- After the Party it’s the After Party FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- Tracking Top Talent with ZoomInfo Alerts FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- Fantastic Four Ways to Generate B2B Leads FOLLOW THE LEAD | TUESDAY, DECEMBER 6, 2011
- ZoomInfo Case Studies: Full Scale Data Appends FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- ZoomInfo Business Solutions FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- ZoomInfo Upcoming Events & Announcements FOLLOW THE LEAD | THURSDAY, DECEMBER 8, 2011
- Oh! The places we’ll go! FOLLOW THE LEAD | THURSDAY, NOVEMBER 10, 2011
- Zoom Into ZoomInfo’s Engineering Department! FOLLOW THE LEAD | TUESDAY, NOVEMBER 15, 2011
- ZoomInfo Community Edition Success: An Integrated Approach FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- ZoomInsights FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- I Love It When We’re Cruisin’ Together… FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- ZoomInfo Community Edition: Getting Past the Gate Keepers FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- Introducing ZoomInfo Email Validation FOLLOW THE LEAD | TUESDAY, OCTOBER 25, 2011
- Hiring! Hiring! Read all about it! FOLLOW THE LEAD | FRIDAY, DECEMBER 2, 2011
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