Sat.Sep 17, 2011 - Fri.Sep 23, 2011

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Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.

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E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Most Important Question In Business…

Marketing Insider Group

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if I could bring my sales manager in for a meeting with my main contact’s boss…crickets.

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More Trending

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You want creative website copy…really? (Part I)

Tony Zambito

Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [.].

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

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Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers.

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

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Marketing Profs Blog – Ditch B2B and Think B2P

ANNUITAS

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs.

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Treadmill Desk and Multi-tasking

Convince & Convert

Here’s video proof of my new treadmill desk. I like it a lot. I have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. I can type (I wrote this blog post while on it), create presentations, do spreadsheets, and even write hand-written notes.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcomes unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet the information needs of their audiences.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How important is Google+

Biznology

Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. I mean, a big announcement for Google would be an acquisition–not just any old acquisition, but a big one such as Motorola. Or they invented a new browser (been there).

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Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Do the top 20% really bring in 80% of the bacon? The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement. Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.

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To Build Blog Subscribers, Get Narrow-Minded

Convince & Convert

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics.

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Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22

Digital B2B Marketing

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The New Facebook: I Get It and I Don’t

Biznology

Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their news feed (or whatever it’s called now) to providing a way to do a virtual scrapbook of your entire existence on planet earth through its new Timeline feature to the promise of apps that will help share content in “new and improved” ways, Facebook has just gotten a lot bigger.

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

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Attention B2B Marketers: Embrace the Mobile Web! [Infographic]

Adobe Experience Cloud Blog

by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. Embed this content marketing infographic on your web site: Attention B2B Marketers: Embrace the Mobile Web! [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Answering the tough questions about social media

Biznology

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results? And my personal favorite: What’s in it for me ? How does this make me look good to my boss (or shareholders, board of directors, core customers, etc.).

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first.

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The Evolution of a Marketer

Adobe Experience Cloud Blog

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.” The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today.

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Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22

Digital B2B Marketing

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes.

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B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect. The research revealed that price dominated in 64% of purchases, delivering great news for price leaders - those focusing on initial pricing advantages versus h

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Deconstructing a Quota

Adobe Experience Cloud Blog

by Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. It’s also a good way to find out if the interview candidate really knows their business and their territory. The quota should be related to the on-target-earnings (OTE) of the salesperson.