Sat.Nov 10, 2007 - Fri.Nov 16, 2007

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Lesson’s learned from Podcasting

markempa

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads?

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. (SAS being SAS, these are indeed listed alphabetically.) The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”.

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Email Personalization Tip: Improve Response Rates

Anything Goes Marketing

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. So—how do the numbers look six months later?

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BridgeTrack Integrates Some Online Channels

Customer Experience Matrix

What do “Nude Pics of Pam Anderson” and “Real-Time Analytics, Reporting and Optimization Across All Media Channels” have in common? 1. Both headlines are sure to draw the interest of certain readers. 2. People who click on either are likely to be disappointed. Truth be told, I’ve never clicked on a Pam Anderson headline, so I can only assume it would disappoint.

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How to Select an SEO Firm

WebMarketCentral

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket.

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