Sat.Jul 07, 2007 - Fri.Jul 13, 2007

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Marketing Edge

Marketing Edge

time 18:15. audio and video content on the web has raised the bar for search engines — consumers demand superior search capability that provides context as well as accuracy. while google redefined search a few years ago, the next wave

B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

B2B Lead Generation Blog

the management of sales leads is critical to generating return on marketing investment. sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them

More Attacks on Net Promoter Score

Customer Experience Matrix

It seems to be open season on Fred Reichheld. For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy, Journal of Marketing, July 2007) that duplicated Reichheld’s research but “fails to replicate his assertions regarding the ‘clear superiority’ of Net Promoter compared with other measures in those industries.”

Consent to Background/Credit Check Form

PR Meets Marketing

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Educational Brochure about Lead

PR Meets Marketing

APQC Provides 3 LTV Case Studies

Customer Experience Matrix

One of the common criticisms of lifetime value is that it has no practical applications. You and I know this is false, but some people still need convincing. The APQC formerly American Productivity and Quality Council) recently published “ Insights into Using Customer Valuation Strategies to Drive Growth and Increase Profits from Aon Risk Services, Sprint Nextel, and a Leading Brokerage Services Firm ,” which provides three mini-case histories that may help. Aon created profitability scorecards for 10,000 insurance customers.

Rental Application

PR Meets Marketing

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Off topic - Alameda House for Rent

PR Meets Marketing

 Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1600 a month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you're interested, leave a comment with your email address and I'll follow up with you about next steps. UPDATE - We have rented our house. Educational Brochure about Lead. Consent to Background/Credit Check Form. No smokers, pets or Section 8. Generated By Technorati Tag Generator

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

PR Meets Marketing - Untitled Article

PR Meets Marketing

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PR Meets Marketing - Untitled Article

PR Meets Marketing

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Front Door

PR Meets Marketing

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. And then they'll write about you!" That's online word of mouth. So what is interactive PR exactly? venues. del.icio.us

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.