| | | Follow the Lead | | | | 15 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD MAY 13, 2013 Social media and sales: It’s all about the relationship 'Are you making sales connections through social media? More and more, clients expect to connect through social networks with the people they do business with, so now’s the time to polish up your social media prospecting. Our article on ZoomInsights offers valuable advice on ways to use social networks to generate sales. For example, several experts caution against trying to sell directly on social networks. They suggest using social channels instead as a tool to build relationships and establish yourself as a valuable community member. Learn more in our new article. Sales | FOLLOW THE LEAD MAY 14, 2013 Secret agent techniques for sales success 'If you’re a sales rep who ever feels like you’re on a constant treadmill of unreturned voicemail, Factor 8’s Lauren Bailey says playing secret agent might help. No, she doesn’t suggest putting on a trench coat and surreptitiously snapping photos of your co-workers. But in a ZoomInsights article , Bailey does suggest taking a break from trying to get the decision maker on the phone and instead doing a little harmless espionage to build some intelligence about the target company. Bailey suggests calling anyone other than the decision maker and asking questions. Sales | | | | | |
| FOLLOW THE LEAD MAY 14, 2013 Getting started with Web analytics for recruiters 'If you’re a recruiter who thinks Web analytics are solely the domain of the marketing or IT department, you’re missing a chance to spend your budget more wisely and improve your ads and your own website. ZoomInsights article introduces recruiters to the world of Web analytics and the kinds of useful information that are available. The article discusses metrics available both from third-party job sites and your company’s own career site. For example, it covers how analytics can help you know where you might be losing potential candidates. Check it out ! Recruiting | FOLLOW THE LEAD MAY 7, 2013 Online tools schedule sales calls faster 'Your time is money, so you want to schedule appointments with prospects as quickly as possible. Fortunately, some online tools help you avoid exchanging multiple email messages to find a date and time that works for both of you. Our new ZoomInsights article introduces one of these tools: TimeTrade. It allows customers to schedule their own meetings with you, using a Web link that directs them to a calendar where they can view your available time slots and choose one that works for them. Read about how sales reps like you are using the tool to save time. Others use it in more targeted ways. | FOLLOW THE LEAD MAY 6, 2013 It takes a team 'Email is still the heart of most digital direct messaging, so how do you get it right? How do you improve your email marketing across the board? In a new article on ZoomInsights , expert Derek Harding writes that there are three essential pieces when evaluating the likely success of email marketing. Executive engagement. When executives focus on where the revenue is coming from rather than where the costs are going, email gets attention. Platform selection. While there is great similarity among the leading email platforms, there are also significant differences in philosophy and approach. | FOLLOW THE LEAD MAY 14, 2013 How much Web form do you really need? 'Still sending partial leads to your sales team – ones you’ve collected from your Web form with only an email address and maybe a name? Before you create a longer Web response form on your landing pages, check out our latest ZoomInsights article. What’s the best length for a Web form? Are there other ways to get the info you need? You might be surprised to learn that a long, cumbersome form is sometimes the best idea and that there are ways to collect just an email address and still send your sales team a total picture of the prospect. Find out more, on ZoomInsights | | | | | | | |
| -
FOLLOW THE LEAD | FRIDAY, MAY 10, 2013 App identifies nearby business contacts
'Would you like to meet some prospective customers while you’re waiting for your next flight? Wouldn’t it be great if you had some way of knowing whether any of the others in the airport are potential business connections? It’s possible, with a smartphone app called “CanWeNetwork,” which is the subject of a new article in ZoomInsights. In addition to airports, the app can be useful any time you’re around a lot of people you don’t know — professional conferences and trade shows, for example. And it’s not just for sales people. Sales MORE >> -
FOLLOW THE LEAD | FRIDAY, MAY 10, 2013 Innovation is great, but remember the basics
'Dividing your list into subgroups and sending targeted messages to each group is a key tactic to raise the performance of your email program, but it’s one that many marketers ignore. It might not be new or innovative, but it has proved to be one of the best ways to maximize open, click and conversion rates. Marketers can average three times the revenue per email (RPE) with targeted campaigns compared with broadcast (e.g. radio and TV) campaigns. Email behavioral segmentation (What they click). Website behavioral segmentation (What they browse). Check it out ! Marketing MORE >> -
FOLLOW THE LEAD | FRIDAY, MAY 10, 2013 Recruiting video becoming a must-have
'Corporate recruiting videos are becoming less of a luxury and more of a necessity. People have become too impatient to read. Studies show they’d much rather get the same information by watching video. Learn more about why recruiting video is so important in our ZoomInsights article on the topic. Various experts also share helpful information about what to include in a video, optimal video length and how to produce recruiting video on the cheap. If you haven’t created a recruiting video yet, reading our ZoomInsights article is a great way to start. Recruiting Uncategorized MORE >> -
FOLLOW THE LEAD | TUESDAY, MAY 7, 2013 Getting vital details on Web forms with fewer fields
'How do you get enough information from Web visitors to score leads, without bombarding them with too many Web form questions? Too few fields in your Web form and you could waste your sales team’s time. Some companies intentionally make Web forms long so that only serious prospects will complete them. But they might be leaving money on the table. If your company needs as many Web form leads as it can get, form completion has to be super simple – and that means the bare minimum number of required fields. Like one: “Email address.”. That’s right. Register for the webinar. Marketing MORE >> -
FOLLOW THE LEAD | TUESDAY, MAY 7, 2013 Is sourcing dying, or just morphing?
'Recruiting expert Dr. John Sullivan recently gave a terminal diagnosis to the career of sourcing. Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters,” Sullivan wrote. new ZoomInsights article examines Sullivan’s position and some reaction to it. It turns out Sullivan gave voice to what many in the industry were already thinking, although some are a bit more optimistic. Read more in our new article, “ Is sourcing dying, or just morphing? ”. Recruiting MORE >>
- Don’t make these email prospecting mistakes FOLLOW THE LEAD | FRIDAY, MAY 3, 2013
- Job descriptions stink! This will make them cool FOLLOW THE LEAD | FRIDAY, MAY 3, 2013
- Prospects not ready to buy? Nurture them! FOLLOW THE LEAD | FRIDAY, MAY 3, 2013
- Live and learn (important clarifications on search syntax) FOLLOW THE LEAD | MONDAY, MAY 6, 2013
| |
