December, 2008

Trending Sources

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly. Offer actionable advice.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

The Myth of Multitasking

E-Quip

Now here's a novel resolution for 2009--do less! Sound preposterous? Generally we charge into the new year with visions of achieving more than we did last year. Getting better results usually translates into doing more. In a weak economy, just holding your own may require working harder than last year. Let me throw a little cold water on those plans. The problem is, that's largely a myth. Simplify.

The Book: Digital Body Language

Digital Body Language

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Most likely.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode.

Share your marketing 'wisdom' with Sherpa readers worldwide

B2B Lead Generation Blog

I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers. Here are a few suggestions for ‘wisdom’ stories: -Test campaign that worked better (or worse) than anticipated. Deadline for quotes for the ‘wisdom report’ is December 31. Here’s the link: [link

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Link 28

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Time 16:43. About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.”. All the other words on this blog help address that single slogan. He has more than 6000 contacts on LinkedIn, and they all know him. Giving to the community. 2.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. Let's start from the other direction, and look at 6 very simple measurements that you can provide them that they give them some simple insight into what's actually going on in marketing. What are they most interested in, and is it more awareness, discovery, or validation?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three:  .

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. How often do you email your customers and do you have a format that eliminates multiple emails to the same contacts within a short time frame?

CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. Marketing is moving from a pure brand image play to something much more interesting. This is becoming an art in itself.

CMO 11

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Can Your Personal Brand Be Too Popular?

Marketing Edge

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past. Ouch, that's a tough one.&#.

Emotional Unsubscribes

Digital Body Language

I get asked a lot about unsubscribe rates as an indication of buyers losing interest. always caution people not to look to hard at that number. If you think of your own behaviour when you lose interest in a particular sender, you'll see why (most of you). You just ignore them. That's it, no unsubscribe, nothing. heard someone at Eloqua call this an "emotional unsubscribe" and I like that term for it. The trouble is, this is much harder to detect and react to. You might even see a little bit of email open behaviour from these recipients if they are using preview panes in their email client.

10 Commandments of Successful Marketing Management

Smart Marketing

Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt learn from mistakes - If you're not taking risks, and making mistakes, you'll never progress past the point of what you already know. Thou shalt apply every worker to the task - Each marketing team member (and quite a few members who aren't on the team) brings a unique skill set to the marketing team. It's your job as marketing manager to discover each worker's value, then apply that to the overall marketing task. Thou shalt commit to generating momentum and activity - Without either, your effort will grind to a halt.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

How to use social media for lead generation

B2B Lead Generation Blog

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. have to say, my expectations were pretty low. thought maybe I’d attract a few new clients, but I didn’t know it would generate so many leads, or develop into a book deal with a major publisher – who came to me, by the way.

Top 10 Marketing Predictions for 2009

Buzz Marketing for Technology

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Time 28:43. Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Where does this put social media in healthcare?

6 Ways to Get Sales to Adopt CRM Systems

Digital Body Language

As refined as today's CRM systems are, they suffer from an age-old problem; sales rep adoption. They have come a long way in terms of usability, configurability, and universal access, but the problem still remains. The good news is that we as marketers can help to tackle that problem, and in doing so, gain a lot of goodwill with the folks over in sales management. How can you do that?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Case Study, Media Opps and More - Getting a Customer to Yes

PR Meets Marketing

Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . Sales is your friend: A happy customer is more likely to renew contracts. Believe me, sales will know who these folks are and can point you to the right contact or make the initial introductions. Otherwise, you’re just constantly asking for a favor. del.icio.us

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down.

The 20 Best CRM Blogs of 2008

B2B Lead Generation Blog

Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list (which includes 20 blogs) I discovered some new ones worth reading along with bloggers already follow like Jim Berkowitz, who writes the CRM Mastery Blog ; John Jantsch, Duct Tape Marketing Blog and Ben McConnell and Jackie Huba who write the Church of the Customer Blog. feel honored to be included in such great company. Read Inside CRM's complete list "The Best CRM Blogs of 2008"

Social Media Budget Ratio

Buzz Marketing for Technology

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? Great question Scott and you inspired me to write this post. So here it goes. The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Best PR and SEO Tactics

Marketing Edge

Time 28:49. What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.

Decorative Cakes and Social Media Policy

Digital Body Language

I just happened upon a friend of mine's blog. She does incredibly ornate, customized cakes for special occasions. Fun stuff like Mini Coopers, McDonald's Happy Meals, cowboy hats, etc. And I know for a fact that she does not have dedicated web team creating content. So why is it that getting into social media is so difficult for many companies. Minimal rules, just guardrails. link].

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. See, for example, this post , which has the virtue of pretty graphics.) This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general. This still requires the IT staff to design new data cubes and loading processes. Both capabilities must be available for the analysts the work independently.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Employee turnover and client retention is a huge issue in our industry and Linda and I wanted to combat those issues head on. Responsibility and quality was key to this decision, and it all stemmed from our practices of green living. Green is in.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why Medias’ Woos will be a Boon to PR

PR Meets Marketing

Over the past few months, several magazines have been laying people off or going to online versions only. This isn’t the first time that the publishing industry has been hit by magazine closures and layoffs – remember the dot com bust as advertising dried up and new media pubs died off one by one.  . think this recent trend will provide a boon to PR professionals. With smaller staffs, shrinking pages and limited air time, it will be even more difficult to get the media’s attention. Why PR is More Important than Ever. technorati tags: PR Public Relations Media Layoffs. del.icio.us

Who is doing Major Corporate Events?

Buzz Marketing for Technology

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area. also blogged about my thoughts on virtual events.

Marketing Edge

Marketing Edge

time 16:43. about 15 years ago at atlanta's fulton county stadium, i saw a guy wearing a t-shirt with the following slogan – it's not who you know, it's who knows you – right there and then i thought “that's it, that's marketing

Lead Scoring; Points, Ranks, and Sales Handoff

Digital Body Language

Everyone uses the term "lead scoring" in demand generation. It's definitely a foundational concept for the industry, but under the covers, there are (or should be) two things happening, only one of which is scoring. The goal, of course, is to look at your prospects, and understand whether they are the right person (explicit scoring) and/or are showing the right level of interest (implicit scoring).

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Simplifying Demand Generation Usability Assessment: No Obvious Answers

Customer Experience Matrix

My feelings are hurt, people. No one has commented on last week’s post about usability measurement. know it’s not the world’s most fascinating topic but I really wanted some feedback. And I do, after all, know how many people visit the site each day. Based on those numbers, there are a lot of you who have chosen not to help me. Oh well, no grudges here -- ‘tis the season and all that. I’m guessing the reason for the lack of comment is that the proposed methodology was too complex for people to take the time to assess and critique. Fair enough. But who would believe them? Forget it.