Wed.Apr 04, 2012

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Plugging The Leaks – Addressing The Early Stages of the Funnel

ANNUITAS

Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. (If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions. The standard sales funnel for most organizations is linear with several stages: Inquiry. MQL.

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Global Search Marketing

Biznology

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country.

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How Much Should I Spend on My B2B Marketing (Part 2)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history.

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Think Narrow and Harness the Power of UnPopular

Convince & Convert

Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert , joined today by a very special guest, Erika Napoletano , author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Revenue Performance Management: Startling Stats Show that Your Success Depends on It

Adobe Experience Cloud Blog

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know? Because according to a new survey conducted by Marketo, RPM Leaders achieve 128% more revenue against their plans than average companies, and 178% more than the least mature companies.

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More Trending

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Turning 2D Into 3D: Seeing The New Angle

JotForm

If you haven’t seen the viral pictures of English artist Julian Beever’s work, then you aren’t on the web enough. Mr. Beever started as a street artist who figured out how to make his pastel chalk drawings on hard sidewalks turn into three-dimensional scenes that amazed and delighted passersby. Beev.

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Top 5 Things Marketers Should Know About Facebook's Timeline Brand Pages

SnapApp

Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are you ready for Timeline?? quiz to test how much you know about Timeline and what it means for your page. 1. It's not Optional: Your page has already swapped over!

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How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. It was a great evening on several dimensions, but I particularly want to compliment Larry Weber (right) on the masterful way he ran the dinner.

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How to Use Email to Re-Engage Sleepy Subscribers

Hubspot

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable. To view the infographic, click the arrows on the bottom to move to the next slide, and watch the sketches bring the numbers to life. Created by MBAOnline.

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Social Media Outsourcing Increases 128% in Two Years [New Report]

Hubspot

Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Part of Michael's research included asking social media marketers whether they're outsourcing any of their social media marketing tasks, and if so, what specifically they're outsourcing.