Tomorrow People
JANUARY 20, 2012
Market trends 2012. Are they really something your business can afford to ignore? You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world. However, there are three important reasons why every business needs to keep up with the latest marketing trends: 1.
B2B Marketing Traction
JANUARY 20, 2012
There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations.
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Biznology
JANUARY 20, 2012
Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact.
Paul Gillin
JANUARY 20, 2012
As he retires from IBM after 10 years as CEO, Sam Palmisano reflects on what he’s learned about leadership, making tough decisions and thinking strategically (video, transcript and downloadable audio). Palmisano is disarmingly modest and candid in an interview with Wharton management professor Michael Useem as he discusses his “temporary stewardship” of the IBM legacy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
MLT Creative
JANUARY 20, 2012
WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Stay aware. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. It's 10 pm. Do you know where your B2B twitter message is?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SnapApp
JANUARY 20, 2012
When email became widespread during the late 1990s, the gold rush was on. Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. The Numbers. Take a look at some of the numbers driven by the mobile explosion from the past year: 77 percent of the world population subscribe to mobile plans -- that's 5.3 billion pe
Hubspot
JANUARY 20, 2012
In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored.
Hubspot
JANUARY 20, 2012
We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. Measuring and analyzing the performance of every inbound marketing channel you use to drive traffic, generate leads, and convert those leads into customers—then making adjustments to your marketing strategy and tactics based on the insights you glean from them—is what separates good inbound marketing
Hubspot
JANUARY 20, 2012
Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM. While leads were once given the cold shoulder upon entering the middle of the funnel -- sales isn't ready to talk to them, and marketing is worried about generating more leads -- now effort is being expended to nurture those leads to a point at which
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JANUARY 20, 2012
Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?" While there are plenty of topics still up for grabs, I consolidated some of the best topics to discuss in social media that won't offend and will entertain.
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