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| Page 1 of 2 | Previous | Next | FOLLOW THE LEAD JUNE 5, 2012 Automating Solr tests using EmbeddedSolrServer java5 {font-family:monospace;color: #006; border: 1px solid #d0d0d0; background-color: #f0f0f0;}.java5 java5 a:link {color: #000060;}.java5 java5 a:hover {background-color: #f0f000;}.java5.imp java5.imp {font-weight: bold; color: red;}.java5.kw1 java5.kw1 {color: #000000; font-weight: bold;}.java5.kw2 java5.kw2 {color: #000000; font-weight: bold;}.java5.kw3 java5.kw3 {color: #006600; font-weight: … Continue reading → | FOLLOW THE LEAD NOVEMBER 8, 2011 Join the Community Time is money, especially for the thousands of recruiters who have joined our community, on the prowl for the next passive candidate. ZoomInfo Community Edition is an effective talent sourcing resource for recruiters, offering FREE and COMPLETE access to our … Continue reading → | | | | | |
| FOLLOW THE LEAD MARCH 2, 2011 Shining light on the end of the sales funnel Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report Twitter | FOLLOW THE LEAD FEBRUARY 2, 2011 Best Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award The Software & Information Industry Association’s (SIIA) CODiE Award late last week named ZoomInfo’s flagship service, ZoomInfo Pro, winner of the program’s Best Directory & Business Leads Service category. CODiE judges who reviewed ZoomInfo Pro said that the software-as-a-service (SaaS) application — which provides access to the ZoomInfo™ Database of five million businesses and 50 [.]. Best Practices ZoomInfo News CODiE SaaS Sam Zales SIAA Software & Information Industry Association ZoomInfo | FOLLOW THE LEAD FEBRUARY 1, 2011 What the Super Bowl and closing a huge deal have in common Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers should be a hoot. But whatever the outcome, we’re betting it’ll be hard to top Super Bowl XXXIV, when, on the final play, St. Louis Rams linebacker Mike Jones applied “The Tackle” to Tennessee Titans receiver Kevin Dyson, who fell one yard short of [.]. Sales & Marketing "The Tackle" Green Bay Packers Kevin Dyson Mike Jones mini burgers Pittsburg Steelers St. Louis Rams Super Bowl XLV Super Bowl XXXIV Tennessee Titans Tostitos | FOLLOW THE LEAD JANUARY 25, 2011 Don’t make marketing automation so murky “Maybe you had too much too fast, or just overplayed your part.” – Robert Hunter Despite the constant chatter in b2b sales and marketing departments about the importance of marketing automation to drive revenue, the adoption rate of such programs remains decidedly low, according to a report released late last year by SiriusDecisions. Tech-savvy marketers [.]. Sales & Marketing Amanda Batista Bulldog Solutions Chris Parisi DemandGen Report Genius.com Sam Weber SiriusDecisions State of Marketing Automation 2011: Tactics & Technologies You Can’t Live Without | | | | | | | |
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FOLLOW THE LEAD | THURSDAY, JANUARY 20, 2011 Crafting the ‘unifying metaphor’ for marketing automation
Despite all the rage about marketing automation these days, adoption rates remain relatively low. Roughly 3,500 companies worldwide have adopted marketing automation programs such programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group, a demand gen agency, who said such programs started to proliferate in the late 1990s “It still hasn’t gotten mainstream attraction, [.]. Sales & Marketing Jeff Pedowitz Marc Benioff Metz Conulstinbg Revenue Performance Management Salesforce.com The End of Software The Pedowitz Group MORE >> -
FOLLOW THE LEAD | TUESDAY, DECEMBER 21, 2010 The Sweet Spot: three predictions for b2b sales in 2011
Dan McDade, president-CEO of PointClear, a prospect development company, said the ongoing debate about sales and marketing alignment in 2011 will seem like Groundhog Day: the eerie feeling that we’ve seen this picture before. I don’t see it happening in 2011 anymore than it’s happened the last 20 years it’s been talked about,” said McDade, [.]. Sales & Marketing "The Truth About Leads" 50 Most Influential People in Sales Lead Management in 2010 Dan McDade Groundhog Day Point Clear Sales Lead Management Assoiciation MORE >> -
FOLLOW THE LEAD | TUESDAY, NOVEMBER 30, 2010 Business Blogging 101
According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other Fortune 500s are seriously thinking about getting into the act in 2011. Indeed, along with social media platforms, blogs are a fundamental way for [.]. MORE >> -
FOLLOW THE LEAD | TUESDAY, NOVEMBER 16, 2010 Why sales and marketing execs should try a little ‘role reversal’
In a classic episode of The Odd Couple, Felix and Oscar’s constant squabbling starts to drive their friends away from them and the couple try to resolve the situation by going to group therapy. Of course, they get kicked out of the therapy session, but not before the therapist suggests that they try to improve [.]. MORE >> -
FOLLOW THE LEAD | THURSDAY, OCTOBER 21, 2010 Do you need to hire a social media director?
As the use social media grows within b-to-b sales precincts, the need among companies to hire a “social media director” has started to creep into the conversation. recent search on indeed.com for “social media director,” or similar types of services, garnered more than 7,100 results from companies, ranging from the American Institute of Certified [.]. MORE >>
- The Sweet Spot: Finding the ‘voice’ of the customer FOLLOW THE LEAD | TUESDAY, OCTOBER 19, 2010
- Price of permission-based b-to-b e-mail continues to drop FOLLOW THE LEAD | TUESDAY, OCTOBER 12, 2010
- ZoomInfo introduces new business information platform FOLLOW THE LEAD | TUESDAY, SEPTEMBER 21, 2010
- What’s the sound of one hand clapping? Email marketing FOLLOW THE LEAD | THURSDAY, SEPTEMBER 2, 2010
- ‘Smarketing’ gets the pitch, but are b-to-b companies buying? FOLLOW THE LEAD | TUESDAY, AUGUST 31, 2010
- Why scripted corporate social media bugs me FOLLOW THE LEAD | THURSDAY, AUGUST 26, 2010
- The Sweet Spot: A few salient questions about ‘smarketing’ FOLLOW THE LEAD | TUESDAY, AUGUST 24, 2010
- The Sweet Spot: What’s your policy on social media? FOLLOW THE LEAD | THURSDAY, AUGUST 19, 2010
- ‘Clicking’ with customers by chatting FOLLOW THE LEAD | WEDNESDAY, AUGUST 18, 2010
- Sales-exec-as-publisher-model taking shape FOLLOW THE LEAD | TUESDAY, AUGUST 17, 2010
- How folks used to ‘follow’ the Grateful Dead. Sound familiar? FOLLOW THE LEAD | THURSDAY, AUGUST 12, 2010
- The Sweet Spot: When ‘empire building’ gets in the way FOLLOW THE LEAD | WEDNESDAY, AUGUST 11, 2010
- Price of permission-based b-to-b e-mail continues to fall FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- Slide in semiconductor sales a sign for other b-to-b reps? FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
- Dialing up SLMA Radio FOLLOW THE LEAD | WEDNESDAY, JULY 21, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Lead nurturing needs more nurturing FOLLOW THE LEAD | TUESDAY, JULY 27, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- Web tracking tools turning into a ‘must-have’ FOLLOW THE LEAD | FRIDAY, JULY 30, 2010
- Gen Y wave approaching shores of b-to-b sales FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010
- Zales tapped for BtoB’s ‘Who’s Who in B-to-B’ FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010
- ‘Dialing for Dollars’ is getting quite expensive FOLLOW THE LEAD | THURSDAY, AUGUST 5, 2010
- Zales tapped for BtoB’s ‘Who’s Who in B-to-B’ FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010
- Gen Y wave approaching shores of b-to-b sales FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010
- Web tracking tools turning into a ‘must-have’ FOLLOW THE LEAD | FRIDAY, JULY 30, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- Lead nurturing needs more nurturing FOLLOW THE LEAD | TUESDAY, JULY 27, 2010
- Survey: Quality (not quantity) of leads Job One for marketers FOLLOW THE LEAD | THURSDAY, JULY 22, 2010
- Dialing up SLMA Radio FOLLOW THE LEAD | WEDNESDAY, JULY 21, 2010
- Slide in semiconductor sales doesn’t bode well for other b-to-b reps FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
- Price of permission-based b-to-b e-mail continues to slide FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- Welcome to Widget TV FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
- The sales side is committed, but is marketing involved? FOLLOW THE LEAD | TUESDAY, JULY 13, 2010
- BuyersZone taps ‘20 Great Sales Blogs’ FOLLOW THE LEAD | MONDAY, JULY 12, 2010
- The Sweet Spot: We’re all ‘smarketers’ now FOLLOW THE LEAD | THURSDAY, JULY 8, 2010
- Report shows too much ad hockery in SEO practices FOLLOW THE LEAD | TUESDAY, JULY 6, 2010
- Making order out of the chaos FOLLOW THE LEAD | THURSDAY, JULY 1, 2010
- AA-ISP names ZoomInfo ‘Provider of the Year’ for SaaS, CRM, Productivity FOLLOW THE LEAD | WEDNESDAY, JUNE 30, 2010
- Onboarding: Invest now or pay (dearly) later FOLLOW THE LEAD | TUESDAY, JUNE 29, 2010
- Gone in sixty seconds? FOLLOW THE LEAD | THURSDAY, JUNE 24, 2010
- Are you budgeting for easy listening in a rock-and-roll era? FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010
- Study: Is social a source for b-to-b leads? FOLLOW THE LEAD | FRIDAY, JUNE 18, 2010
- Pivot in marketing means more personalized messaging FOLLOW THE LEAD | WEDNESDAY, JUNE 16, 2010
- Study points to risks (and rewards) of social media FOLLOW THE LEAD | THURSDAY, JUNE 10, 2010
- Mixed bag on ability of comp plans to drive sales FOLLOW THE LEAD | TUESDAY, MAY 11, 2010
- Understanding the socially savvy b-to-b buyer FOLLOW THE LEAD | THURSDAY, MAY 13, 2010
- Why calling prospects ‘just to touch base’ is the kiss of death FOLLOW THE LEAD | TUESDAY, MAY 18, 2010
- The ego that lurks behind every b-to-b purchase FOLLOW THE LEAD | THURSDAY, MAY 20, 2010
- When social media ‘will be like air’ FOLLOW THE LEAD | TUESDAY, MAY 25, 2010
- B-to-b suppliers and the (burgeoning) industries that need them FOLLOW THE LEAD | WEDNESDAY, MAY 26, 2010
- B-to-B Sales and Marketing Snapshot: 2010 FOLLOW THE LEAD | THURSDAY, MAY 27, 2010
- Pre-production half the battle in creating meetings with C-level FOLLOW THE LEAD | TUESDAY, JUNE 1, 2010
- Sans buy-in from C-level, forget about building social networks FOLLOW THE LEAD | THURSDAY, JUNE 3, 2010
- Why does it always seem like marketers are running in place? FOLLOW THE LEAD | TUESDAY, JUNE 8, 2010
- Making the link between CRM and success less elusive FOLLOW THE LEAD | THURSDAY, FEBRUARY 24, 2011
- Being cool to cold calling FOLLOW THE LEAD | TUESDAY, OCTOBER 26, 2010
- The Sweet Spot: Finding the harmony between ‘CRM’ and ‘MA’ FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 2, 2011
- Three ways to reset lead-gen FOLLOW THE LEAD | TUESDAY, JANUARY 4, 2011
- Three chronic b2b sales problems and how to correct them in 2011 FOLLOW THE LEAD | THURSDAY, DECEMBER 23, 2010
- Data hygiene doesn’t have to be a mess FOLLOW THE LEAD | THURSDAY, OCTOBER 28, 2010
- Marketing automation doesn’t have to be so complicated FOLLOW THE LEAD | TUESDAY, MARCH 8, 2011
- Weekend reading: Stats on social media in b-to-b FOLLOW THE LEAD | FRIDAY, AUGUST 20, 2010
- Deploying online video to reel in lead generation FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010
- Email campaigns should be the start of the conversation FOLLOW THE LEAD | WEDNESDAY, NOVEMBER 10, 2010
- Controlling your online destiny FOLLOW THE LEAD | THURSDAY, OCTOBER 14, 2010
- Sales and marketing alignment: A legitimate debate or more lip motion? FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 9, 2011
- The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model FOLLOW THE LEAD | MONDAY, FEBRUARY 21, 2011
- Assessing experienced sales reps’ worth FOLLOW THE LEAD | FRIDAY, NOVEMBER 12, 2010
- How to calculate the ROI when you’re networking FOLLOW THE LEAD | WEDNESDAY, MARCH 9, 2011
- Little known nugget about measuring the value of Facebook FOLLOW THE LEAD | TUESDAY, MARCH 1, 2011
- What b2b sales reps need to know about Twitter FOLLOW THE LEAD | TUESDAY, JANUARY 18, 2011
- Mapping out the b-to-b sales territory FOLLOW THE LEAD | FRIDAY, SEPTEMBER 17, 2010
- Sales-leader jobs: 7 must-ask interview questions FOLLOW THE LEAD | THURSDAY, SEPTEMBER 9, 2010
- Election cycles mimic sales cycles FOLLOW THE LEAD | MONDAY, NOVEMBER 1, 2010
- Lesson learned: How to avoid clichés in communications in 2011 FOLLOW THE LEAD | TUESDAY, DECEMBER 28, 2010
- The Sweet Spot: Kimmel seeks to expand the DMA’s terrain FOLLOW THE LEAD | WEDNESDAY, OCTOBER 6, 2010
- How b2b sales reps can keep the ‘close’ in perspective FOLLOW THE LEAD | THURSDAY, DECEMBER 16, 2010
- Flip the sales funnel using social media FOLLOW THE LEAD | THURSDAY, SEPTEMBER 23, 2010
- Tackling the middle market: Top tips FOLLOW THE LEAD | THURSDAY, JANUARY 13, 2011
- Business to business sales trends for 2011 FOLLOW THE LEAD | FRIDAY, DECEMBER 3, 2010
- Tips to improve your cold calling FOLLOW THE LEAD | THURSDAY, JANUARY 6, 2011
- New online scorecard for b-to-b sales and marketing reps FOLLOW THE LEAD | TUESDAY, NOVEMBER 23, 2010
- Sales-leader jobs: 7 questions candidates should ask FOLLOW THE LEAD | TUESDAY, SEPTEMBER 14, 2010
- Corporate gifts: three ways FOLLOW THE LEAD | TUESDAY, DECEMBER 7, 2010
- Q&A: Capitalizing on trade shows FOLLOW THE LEAD | TUESDAY, JANUARY 11, 2011
- ‘Sarketing,’ or when sales and marketing are in sync FOLLOW THE LEAD | TUESDAY, SEPTEMBER 28, 2010
- The Sweet Spot: Sales training as perpetual beta FOLLOW THE LEAD | MONDAY, FEBRUARY 14, 2011
- Keeping Social Media Under Control FOLLOW THE LEAD | THURSDAY, NOVEMBER 18, 2010
- Social media benchmark survey FOLLOW THE LEAD | MONDAY, NOVEMBER 8, 2010
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