| | | Fifth Gear Analytics | | | | 2 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS FEBRUARY 10, 2012 The New Revenue Engine and the Role of Marketing Analytics I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team | FIFTH GEAR ANALYTICS FEBRUARY 7, 2012 4 Questions To Help Marketers Leverage Big Data. Type “What is big data?” into a Google search box and you’ll see an endless list of results; big data is a big topic this year. SIGMA CEO Kenyon Bluntrecently included it as the #2 item in his Top Ten Marketing Trends for 2012 post. Big data is getting bigger…it doesn’t have to be just big technology companies that can harness the data and use it for marketing. New technologies and cloud computing have opened up all sorts of possibilities for smaller marketers as well.” Here are 4 questions to get marketers thinking about how to leverage big data | | | | | |
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