Sat.Sep 25, 2010 - Fri.Oct 01, 2010

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Just be sure not to flaunt your new hashtag wisdom.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI. Inputs: marketing costs and marketing-related revenue.

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it. could of, and should of, known. Seriously.

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Many listening engines provide you with “streams” of data which is great. Tweet This!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it. could have, and should have, known. Seriously.

Teleservices Business Process Outsourcing: Want to Go North or South?

ViewPoint

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

A list of 10 issues to avoid when you are launching your company's corporate blog

What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours? Salespeople would typically pick "a" for both. Our research shows that this focus is misplaced. And when you find them, go after them.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social media marketing: are you a social fossil or an active participant?

Conversionation

These days, most people that are online, have a profile on at least one social network. The same applies to many companies. However, sometimes it’s frustrating to see how often businesses still limit their social media marketing activities to a simple “presence” Now, of course I. Click title to read more

How NOT to select – and work with – a website design agency

EMagine B2B Blog

No question about it, finding the right web design agency is tough …very tough.  Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges.  Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. But in trying [.].

Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.

B2Bbloggers

Is using the term, high quality leads causing us to continue marketing in the same way. Is it time to change our vernacular

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How To Align Marketing With Sales

B2B Marketing Insider

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales

13 questions about social media and thought leadership

Chris Koch

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. If you’re in B2B marketing, you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. I can’t wait. So they are all here for your enjoyment.) Please add your thoughts! Q. Let’s get back to the basics. link]. Q.

24 Full Service Tools to Manage B2B Social Media

Social Media B2B

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. BuzzTrac.

Price 13

Social media marketing goals & tools: what you want to know (this is not a list)

Conversionation

Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. Click title to read more

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Methodology: Brainstorming Awesome Business Blog Posts

Hubspot

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. 1.

How to Write a Social Media Policy

Webbiquity

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Introduction and Definitions.

Wiki 11

Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site

Content Marketing Today

External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. It’s like being friends with all the cool kids in high school. That makes you popular, too. This slow but steady approach works.

RSS 7

The Social Media Landscape – Facts and Figures for B2B Sales (Infographic)

Sales Intelligence View

After the amazing response to the infographic showcasing the lack of sales productivity during the World Cup, we decided to craft another visual masterpiece for our fans. In our latest Infographic we look at the facts and figure of social media’s effect on the largest businesses in the world. From YouTube to Twitter how many [.].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Steps to Reduce the Pain of Starting a Business Blog

Hubspot

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ ’ Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people. Reading is the easiest way to get started.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. billion this year.

B2C 4

Is Quality Content Enough?

Junta 42

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered - create and share compelling content. This research is in line with our recent findings that marketers are increasing their spending on content marketing.    Just Create Content? At first glance, the solution looks simple - create lots of compelling, valuable content and customers and prospects are drawn to you. Two points on this.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0 CRM twitter facebook linkedin Sales Data customer 2.0

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Search Engine Optimization Mistakes That You Are Making

Hubspot

Many website and marketing managers think that SEO is a very hard struggle that requires very specialized knowledge and software to get started with. That is a myth though – There are many common SEO problems that can be corrected with only a little knowledge and work, and no fancy software or tools required. Trying To Optimize A Page For More Than One Keyword. Was it your website ?

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

35 Ways to Market Your Blog

Junta 42

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your website.  It's surprising the number of small and large companies that actually have a blog, but it's not promoted anywhere on the main site.  We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website. Include the blog URL in your email signature.   Blog on Print. 

Customer 2.0 Roadshow (videos)

Sales Intelligence View

Following up to the end of the Customer 2.0 Roadshow, the team from DreamSimplicity has posted some video of their interviews at the events and the after party. Tagged: crm 2.0, customer 2.0, Inbound Marketing, insideview, marketing, Sales, Sales 2.0, social media, socialprise. crm 2.0 customer 2.0 Inbound Marketing insideview marketing Sales social media socialprise

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Lead Gen Tip: Review The Basics, Even For Veterans

Smashmouth Marketing

pictured left to right: front row: Lisa, Linda, Cheryl, Amie, Stacey (holding Louie), Kathy, Josh, John T. second row: Kerry, Sarah, Gill, Mira, Bill, Gareth, Anna Marie, Mike S., Mike D. (me), Lenny, Levi. third row: Sam, Dawnia, Coleman, John V., Chris. missing: Tim, Ursula, Olivier, Vanessa, Ian and Joe. Some of the folks you see above have been appointment setting for over 10 years. You would think that they've got it down pat, but there is always room for improvement, or even just a refresh. It's been a great day so far. Should go down to the wire.

This is why you will have a career in social media

grow - Practical Marketing Solutions

I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional discipline. Believe it or not I can remember a day when I worked without email, let alone websites and search engines.  Here’s why. LinkedIn rolled out not one, but four upgrades. Tweet This!

Does Your Company Focus on Lead Generation or Lead Management?

NuSpark

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

Using Twitter to Increase Sales Productivity

Sales Intelligence View

Tapping into the 145 Million people that are using Twitter and identifying a sales opportunity may sound like a daunting task. Truth is, at first to a new user that would be the case but there are a few things you can do to make sure you have processes in place to quickly and effectively identify prospects and engage with them. That's Sales 2.0! Sales 2.0 Sales insideview Sales Intelligence twitter social media sales productivity customer 2.0

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Help Shape and Improve #B2BChat!

B2Bbloggers

Follow #B2Bchat on twitter. It's been 6 months since the #B2Bchat launched in March of 2010, and we need your feedback! On the next #B2Bchat, we'll discuss if the chat is (or isn't) meeting your needs as B2B marketers, and how we as the