Barb Coté. Below is a movie of my son on his skateboard demonstrating the technique of “Test and Learn.” There are many parallels between Nick, as he learns to street skate, and me, practicing the art of multi-segment marketing. 1.) In order to learn, you have to take risks. Multi-segment marketing is complex. Is it as complex as a pop shove-it into a frontside noseslide? have no idea. Offers.