Sat.Aug 22, 2009 - Fri.Aug 28, 2009

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What IS and ISN’T Lead Nurturing

markempa

While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing. A lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused o

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Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee.

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Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns

markempa

Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program.

More Trending

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2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

B2B Sales 105
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Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 116
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101 actionable tips from leading business bloggers

markempa

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it with you.  Let me just mention a few names that you’ll get tips from: Seth Godin from Seth’s Blog , Chuck Frey of Innovation Tools , Mark Cuban of Blog Maverick and Rosalind Resnick o

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B2B Marketing University: What Do You Want to Learn About?

LeadSloth

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Why is it that such a poweful tool can be so deadly?

Planning 100
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B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below.

B2B Sales 100
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A Look into Sentiment Analysis for Brands

Ambal's Amusings

Are you popular? Do people love you or your brand? Is there an angry mob awaiting your tweets with pitchforks? Let's face it, people's opinion about your brand matters a lot in this social media age. Reviews and ratings is a sought-after feature for users and studies have shown that it does have an influence on perceptions and sales. Nothing groundbreaking here.

Analysis 100
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B2B Email Marketing Best Practices eBook

Proteus B2B Marketing

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Getting Started with PHP Regular Expressions

JotForm

1. What are Regular Expressions The main purpose of regular expressions, also called regex or regexp, is to efficiently search for patterns in a given text. These search patterns are written using a special format which a regular expression parser understands. Regular expressions are originati.

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B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below.

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Why Sales Lead Generation Has Such a Bad Name!

ViewPoint

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0 60
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. (Read time = 3-4minutes) Woooo hooo! Ring the bells, light off the rockets… a round for the house! A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch.

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Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

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Lead Nurturing ROI and Content Mapping

Adobe Experience Cloud Blog

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was my favorite chapter as it not only provided best practices and examples, but also included workspace for marketers to calculate the impact of lead nurturing at their organization. This was the perfect time for the release of this chapter, as Marketo had also just presented our webinar on lead nurturing.

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Personal v. Professional with Albert Maruggi

Wondering Out Loud

A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. A few minutes later the same individual used Twitter to take a hard line on the health care debate. In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Other Popular Posts: 10 Overlooked Reads Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. (Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this

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Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.

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So, is it social networking? …or social notworking?

EMagine B2B Blog

Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has. See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. Actually, Luis backs away from the title a bit, marshaling some audience-reach stats to support [.]. Tags: B2B Web Strategy Internet Marketing.

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Are you self serving or self promoting

Wondering Out Loud

As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. When you engage in social media activities are you self serving or self promoting? Have you ever considered the difference? Both deal with the self, but if you choose to practice the former over the latter, you are headed for social media failure.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Management Essential for Virtualization Adoption

The ROI Guy

For most organizations, virtualization holds great promise for significant and immediate savings in the datacenter. However, most organizations reach a certain level of virtualization and then have their efforts stall. Research from IDC shows this is the case, with organizations having many VMs rating management as very important to further adoption.

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Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100
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How to keep your website’s content fresh

EMagine B2B Blog

We hear this plaintive wail from clients all the time: “With everything else going on, how can we ever keep posting fresh content to our website?” Well, here’s a bit of tough love on this: keeping your website in tip-top shape is your job …not an interruption of it. If it’s hard for you to find [.]. Tags: B2B Web Strategy Engaging Visitors.

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