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| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS MARCH 27, 2013 10 Trends for Financial Services Marketing Customer Engagement is not a passing fad. Customer engagement occurs every day on an offline basis in the branch banking environment. The challenge for those branch-based institutions currently is replicating that level of engagement in the online world. This will remain a key issue in 2011, especially as engagement must be thought of not only in terms of your engaging with your customers, but also with how your customers engage with each other about you. Data Integration becomes mission critical. Marketing Analytics is red hot. Social Media Marketing will mature. Privacy wars heat up. | FIFTH GEAR ANALYTICS JANUARY 16, 2013  What the Marketing Automation Vendors Won’t Tell You Marketers know that successful customer engagement involves leveraging customer data, turning it into intelligence and then making smart marketing use of those insights. Messaging and campaign tools will continue to evolve, and their claims of solving world hunger get more and more strident. But very few of these tools take on the hardest, least exciting tasks of getting the data right. | | | | | |
| FIFTH GEAR ANALYTICS JANUARY 27, 2013  The Importance of Business Requirements for a Successful Marketing Technology Build Many of our clients ask us to assess their needs and readiness for new marketing technology. Whether they ask us to help them select a new email service provider, build a marketing database, or implement a marketing automation tool, we have learned that the best path to success is to create a plain-English document that clearly spells out what you are hoping to accomplish. Three Reasons to Build. | FIFTH GEAR ANALYTICS MAY 15, 2013  Starbucks Coffee and Customer Value 'It was about three weeks into my new job at SIGMA (six months ago) that I had my epiphany. I had finally figured out how to work the microwave without exploding my Grande Pike Place Roast or Maple and Brown Sugar Quaker Oats (:30 seconds on high for 16-oz. coffee and :90 seconds for oatmeal, provided you don’t add too much water). It’s a ritual two or three days a week. Is it our process? | FIFTH GEAR ANALYTICS MAY 10, 2013  3 Steps to Simplify Your Sales Engagement Process 'The wealth of information available with big data can be very useful in uncovering and delivering new insights to assist your sales teams with their sales engagement process. While it’s tempting to provide your sales teams with an in-depth view of available information, too much information can bring about decision paralysis. Sheena S. What information is critical versus ‘nice to have’? | |
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