Sat.Sep 24, 2016 - Fri.Sep 30, 2016

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The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy


In this episode of the Rethink Podcast, we interview Tyler Lessard, the chief marketing officer for Vidyard, one of the leading video hosting, analytics and lead engagement providers. More and more B2B companies are adopting video into their marketing mix. But But as Tyler explains, there are still opportunities to unlock the potential of video for your company. Personalized videos. Vidyard.

Create More of the Right Content Experiences With Interactive Content


In my role as the head of the customer success program  here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? recent post on the BuzzSumo blog argued that the future of content is more content. Others in the content marketing community are pushing for less but higher-quality content. Interactive content is the same way.  .

5 Brands That Won the U.S. Presidential Debate

Modern B2B Marketing

Author: Marissa Lyman Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton. There was a lot of sniffling happening on screen, but even more happening on other screens: it was the most-watched and most-tweeted debate in American history! Missed the debate? Couldn’t care less? Want a good laugh?

Spot 24

The Most Popular Types Of Videos On YouTube [Infographic]


YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. So how can marketers ensure that audiences will be receptive to their YouTube videos? Which Types of YouTube Videos are the Most Popular?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

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6 Ways to Use Content for Better Prospect & Customer Conversations


Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday,, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Marketing - Financial Services

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers. Don’t be discouraged, though. Don’t Be Afraid to Ask. Request a Demo!

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content. read more.

17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]


Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. & Ireland marketers versus U.S.

The Real Truth About B2B Marketing And The Social Media Platforms You Need


I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? Like

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

Vertical Response

Editor’s note: What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. ” We all have some experience with email not working the way it was supposed to.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

5 Brands That Are Crushing the Twitter Marketing Game in 2016

Content Standard

Over the past few years, we’ve seen excitement build around shiny new social platforms such as Snapchat, while other, older channels face relentless rumors about their impending obsolescence. But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? consistent and tailored cadence. Fast Company.

Will Snapchat snap?

grow - Practical Marketing Solutions

By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” ” I have a concern about this. Snapchat, er, Snap, is a fledgling company run by a 26-year-old guy. This is a bold and interesting move.

How to Run a Lean, Mean, Nonprofit Marketing Machine


Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn't tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn't mean squashing creativity. Focus Like a Laser Beam.

Keep Your Customers Coming Back in Times of Content Overload

It's All About Revenue

Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play. Don't miss out on the chance to hear Justin Levy , Mike Stiles , Allen Gannett , David B. Thomas , and Jay Baer share their content marketing expertise. Content Marketing

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

7 Ways To Get More Clicks on Twitter

B2B Marketing Insider

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. Content Marketing

What brands and consumers get from long vs. short form content


My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish that most marketing, even that from the seemingly most enlightened ad pros still relies on market timed offers and the big “push” in ever decreasing effectiveness. Like this post?

15 Time-Saving Email Templates for Marketing & Sales [Free Guide]


We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent "dealing" with email -- whether that's putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero , or investing in tools to manage the mess of incoming communications. And more!

Survey Says: 7 Business Experts Define Being Buyer-Centric


Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a "very important investment" for the next three years. Strategic Marketing Buyer's Journey Buyer Personas

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Need a Reason to Celebrate?

Haley Marketing

I happen to have a great one: It’s National Customer Service Week! Never heard of it? Here’s a quick overview for you: National Customer Service Week (NCSW) is an international celebration of the importance of (you guessed it) customer service. This year, NCSW runs from October 3rd through October 7th. The U.S. So if you’re looking for a reason to celebrate, keep reading.

The Marketing Ops Trends You Need to Know About


As the Director of Marketing Operations, staying on top of what’s happening in the industry is simply part of the job. While everyone else can stay focused on their smaller slice of responsibilities, you have to be knowledgeable about the different factors what make up the whole and how they all relate. Hive9

5 Classic Debate Techniques To Help You Nail Your Next Pitch


You might be asking, "What the heck does debating have to do with pitching prospects?". A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects. Winning a debate hinges on those same things. Check them out below to make your next pitch a winner. Pitches are similar.

CRM and Marketing Automation: The MarTech Power Couple

B2B Lead Blog

Peanut butter and jelly are each okay on their own, but the real magic happens when you put them together. It’s the same idea with customer relationship management (CRM) and marketing automation solutions. With one or the other, you’ll still reach certain business goals, but integrate the two and you’ll be able to do much, […].

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

A Scorecard for B2B Marketing Operations [Download Evaluation]


What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations? This scorecard is meant to help with that. MARTECH.

Cocktails & Content [San Francisco]: What We Learned from Our Panelists


On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines  – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital. Nanneke Jansen  – Senior Manager, Marketing Programs @ Demandbase.

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. Marketing Minds

A How-To Guide for Improving Lead Nurturing

B2B Lead Blog

Lead nurturing can be an intensely frustrating affair. Some leads simply refuse to convert, others take excruciatingly long periods of time to do so, and still more convert only for disappointingly low purchases. Keep reading to learn how you can improve lead nurturing in order to convert more customers, more quickly, with better results. If […]. Data Quality Management data management

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.