| | | Fifth Gear Analytics | | | | 4 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS JANUARY 31, 2012 Email Marketing: Will Those Shape-Shifting Aliens Take Over? In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R! The rising popularity of more accessible technology like texting and social networking, and the continuing misuse of email by malicious spammers, has left lowly email looking like a sorry extra on “The Walking Dead.” If you agree with what I (any many others) just said, it could be that you fall in the 12-17 year old bracket — from whom email usage has declined significantly in the last 2 years | FIFTH GEAR ANALYTICS JANUARY 24, 2012 What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It? SIGMA CEO, Kenyon Blunt, recently published his predictions for 2012 Marketing Trends. Included in those ten trends was this idea of "SoLoMo" or "Mocial" Marketing. Social, Local and Mobile marketing all mashed up into one concept. If executed properly, the combination of social media, localized marketing and mobile messaging can be incredibly powerful for marketers. prime example, as noted by Kenyon in his article, is that of stealing away customers who are waiting in line to make a purchase, by hitting them at the right time with the right offer | | | | | |
| FIFTH GEAR ANALYTICS JANUARY 17, 2012 Top 3 Slideshare Decks on Marketing & Analytics. SIGMA's 3 most viewed slideshare decks from 2011. Covering topics from marketing technology preparedness to marketing trends and campaign landing pages and conversions. You may have missed this content in 2011. But it's not too late to gain some insights into these areas | FIFTH GEAR ANALYTICS JANUARY 6, 2012 How does one analyze the success of their marketing? [INFOGRAPHIC] How does one intelligently analyze the success of their marketing programs? Here's an interesting infographic from Marketo that breaks down some facts and figures about marketing you might find interesting. few things that stood out to me were: 87% of senior marketers don't feel they are confident in their ability to impact the sales forecast of their programs. This might suggest a deeper dive into some campaign and customer data to better understand it and use it for future campaigns. 20% of Lead Generation Marketers do not employ any tracking in their marketing programs for measurement. | |
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