| | | Fifth Gear Analytics | | | | 12 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS SEPTEMBER 29, 2011 9 Key Marketing Metrics Every Company Should Measure. When organizations begin to standardize marketing measurements across their sales channels, business units and media, the closer they will come to the more complex process of tracking corporate Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability. Here are 9 metrics every marketing organization should be measuring | FIFTH GEAR ANALYTICS SEPTEMBER 14, 2011 2011 Trends for Web Analytics – Revisited Even though my daring prediction of a Buffalo Bills-Detroit Lions Super Bowl clash in February 2011 came to naught, looking back on some of the web analytics trends I had my eye on for 2011 brings mixed results, now that two-thirds of the year has washed away. For those of you keeping score at home, and I know all of you were, here’s the link to the surprisingly non-embarrassing original, and even though I can’t buy my Aston-Martin with winnings from my Super Bowl picks, we’ll take a look at the state of play through the end of year and look ahead to 2012 | | | | | |
| FIFTH GEAR ANALYTICS SEPTEMBER 9, 2011 B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output. It’s easy to misinterpret and misuse data when definitions and rules are unclear. Here are 3 tips for communicating and clarifying requirements | | FIFTH GEAR ANALYTICS SEPTEMBER 21, 2011 Assessments Create a Fast Start to Customer Engagement One of the most productive means to a fast start with a new client or partner is through a Marketing Assessment. In a new relationship, everyone has a lot of questions and this is a great way to drill through a mutual discovery process in a quick, and (usually!) fun way. We try to coordinate an intensive 1 to 2 day series of question-and-answer sessions – usually fueled by a good stack of chocolate chip cookies | FIFTH GEAR ANALYTICS SEPTEMBER 20, 2011 Make Boring Spreadsheets and Charts Come Alive with Actionable Maps It is well known that one of the biggest challenges marketers face today is the problem of distilling massive quantities of data down to actionable insights. This “cup runneth over” problem of data can very easily create an obstacle to achieving the ultimate goal of analytics (and reason for investing in analytics in the first place) – better decision making | | | | | | | |
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FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 6, 2011 Distributed Marketing provides unique opportunity to support B2B & technology marketers.
Many business-to-business and technology companies struggle to effectively support the complexities of their marketing functions. These challenges include, but are not limited to: Control of brand consistency as well as the marketing programs, when there is a constant pull to decentralize the marketing function to support resellers, VARS and OEM partners. Sales in the field, at the branch, or at the retail level which have little or no access to marketing programs and little expertise in marketing implementation or database management. Read More MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 1, 2011 Driving the Brand Bus with the Customer Behind the Wheel.
A recently released study by Prophet, a strategic brand and marketing consultancy, exposes how apprehensive senior marketers are about their ability to build brand in the “complex new ecosystem of influence.” The survey of more than 150 executives, half in marketing and the remainder in non-marketing roles, revealed that the C-Suite believes their organizations are not well-equipped with the skills that are needed to build brands in the near future MORE >> -
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 16, 2011 Meta-Data and What It Means to Social Sharing.
What do you do when you want to share something with your social networks? You click the "share buttons" and assume it will a simple task to share - with little or no effort. Only you find that it only includes the URL — and no description? Well, unless the article was really really good, I typically just click “cancel” and go about my day MORE >> -
FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 12, 2011 Energy – Do you know what fuels and nourishes you to be the best you?
We all have responsibility for being the best we can be – to perform the best that we can. To be the best and perform the best, I am passionate that it is critical that you understand how to manage your energy. Managing your energy requires reflection on what it takes to fuel up or nourish up in all aspects of your life. Explore the questions and tools provided to measure your energy MORE >> -
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 23, 2011 Reach out and Klout someone today!
As a B2B social marketer, I use Klout to gather up helpful insights about social conversations - by reviewing topics, influencers, and so on. Today, I wanted to take a moment to talk about a nice way to use Klout that can boost others and spark conversations. believe social is more about giving than receiving. Sharing is caring right MORE >>
- Top 10 Articles for August, 2011 on Marketing & Analytics. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 7, 2011
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