May, 2006

Trending Sources

To blog or not to blog, this is the question for execs

Anything Goes Marketing

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." Lets go people - get with it.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

B2B Lead Generation Blog: Book Cover and Advanced Praise for Lead Generation for the Complex Sale

B2B Lead Generation Blog

leadgenerationcovernew we're quickly approaching the official release of my book, lead generation for the complex sale : boost the quality and quantity of leads to increase your roi. also, my book got a new cover

Everybody's Watching.You


This is still a marketing blog, not a political one, but topics where the two areas intersect are fair game. So it is with the recent flap over the NSA searching for suspicious patterns in the phone records of Americans, which is even less shocking than the revelation that professional athletes sometimes chemically enhance their performance. The fact is, we have very little privacy left, from either the public or private sector. Ever checked your credit report ? You may not want to.) What's in there may surprise you. Got any vices? Alcohol, cigarettes, chocolate almond fudge ice cream? The U.S.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Do you skip TV commercials? So does everybody

Anything Goes Marketing

I would like to know who watches TV commercials anymore and if you do, why?? What is the point? They are a waste of time. I myself am the master of the clicker. I have now self-proclaimed myself as "Click Master". When I watch TV, I want to ensure that I'm only watching "quality" TV and not another bud commercial or a car dealership cheap ass ad. There's always the sports ticker thank goodnes.

Blogger: Redirecting

Buzz Marketing for Technology

Buzz Factor – HIGH – The last number I've seen published by Apple on iPod sales is 42 million sold since 2004. And a recent Forrester report says that 29% of the 42 millions buyers have downloaded a podcast. Another 27% said they were

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation Blog

Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers

Marketing Wisdom for 2006


Marketing Sherpa recently published Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips , its annual compendium of practical marketing knowledge. As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published. One item that immediately caught my eye was a paragraph in the introduction by editor Anne Holland : "The more broad the copy was, in a misguided effort to appeal to more people, the less it appealed to response rate. Alienware ).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The ROI Guy - Untitled Article

The ROI Guy

I received a question recently regarding VoIP: How do I do an analysis for VoIP on my network? The client had 24 sites, of which 5 were bigger sites (200-300 users) and the rest had 10-20 users. Management wanted a cost saving analysis and the team prepared a brief 2 month benefit calculation on thier own, but they needed more in order to get approval, and management was pushing back. It is typical with such a large resource and capital investment to spend more time and do a more robust analysis, so your executive’s request is not unusual, and in fact prudent.

Tom Pisello - Untitled Article

Tom Pisello

I received a question recently regarding VoIP: How do I do an analysis for VoIP on my network? The client had 24 sites, of which 5 were bigger sites (200-300 users) and the rest had 10-20 users. Management wanted a cost saving analysis and the team prepared a brief 2 month benefit calculation on thier own, but they needed more in order to get approval, and management was pushing back. It is typical with such a large resource and capital investment to spend more time and do a more robust analysis, so your executive’s request is not unusual, and in fact prudent.

Wham spam, thank you maam

Anything Goes Marketing

Why did my email not get &#$ delivered? Have you ever said that to yourself? I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google. Ok ok, maybe not Google. That will do. Also check out Trim Mail for more exciting news (zzzzz). Chad H.

Smart Marketing: The 3 Most important things to consider when writing a marketing plan

Smart Marketing

all too often writing a marketing plan is considered a daunting task. i think this is because most growing companies consider a marketing plan to be a be-all-to-end-all document. it shouldn't be. a marketing plan is really a snapshot of

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

B2B Lead Generation Blog

jeff thull, author of mastering the complex sale, recently published an article, "sales and the ceo," that puts ceos at the head of the sales department. i like the article because it emphasizes the key role that ceos play in developing

More on Blogging for Business


George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment." The article points out that business blogs can help build your brand, drive traffic to your Web site, and establish your company as a thought leader.

I Made it to One Month! WOOHOO!!

Anything Goes Marketing

Let's break out the beer! It's my one month anniversary. I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing. I've even shifted my focus from general marketing to focus on e-marketing. Chad H. PS - Sorry for my spelling. It sucks as

Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H. Technorati tags: SEO , Navigation , website , pet supplies.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Top 10 Home Page Tips

Anything Goes Marketing

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know. Don't just redeisgn your web page because marketing wants to launches its new fall collection with a cool green background. Get Shorty!:


For Sony Ericsson "Anything Goes" for their e-newsletters

Anything Goes Marketing

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case. We've been using everything all over the place. In the end results, we don't really see a difference." This is a small point but an important one. Keep testing and see what works. Chad H.

5 Tips to Help Your Blog "Soar" in the Search Engines

Anything Goes Marketing

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. I wasn't aware of some of these so I will definitly try some of them out. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work? Chad H. TrackBack URL for this entry Technorati tags: marketing profs , SEO , Blog SEO

Bookmarklets Discovered

Anything Goes Marketing

As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this. Try it out! Chad H. Technorati tags: bookmarklets , micro persuasion , businessblogwire

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Bad Customer Experience: Happy Ending 2

Anything Goes Marketing

It turns out that banks do care about you (yes, banks!). If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. After I sent emails to both Shell and the Bank of Nova Scotia I recently heard back from Shell. I also just received an email from the Scotia Bank. Here is the letter: Dear Mr. Horenfeldt, We welcome the opportunity to address your concerns with respect to a torn $20.00 bill dispensed by a Scotiabank ABM (automated banking machine) at a Shell station. Thanks Scotia Bank! Chad H.

Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing? Do you have any other ideas on how to do this using online means?

SEO made too simple

Anything Goes Marketing

Danny Sullivan on Click Z has "redeemed" himself in my mind. After I cut him up in an earlier post (rightly deserved I say!) he has pointed out a few key things in his recent post : He has 10 years in the search biz He has outlined some simple SEO tips to keep in mind in a recent Click Z article. He has a written a ton of crap on search. Thanks for your simple SEO tips that I didn't know already. Maybe a 10 year old mght not know these tips. Pick keywords" - realy?? I also liked your comment that "If your site fails to make the top 10 lists, get together with those that do."

B2B, Ya You Know Me

Anything Goes Marketing

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. Chad H. Technorati tags: B2B , email marketing , Karen Gedney.

B2B 2

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Bad Customer Experience: Happy Ending

Anything Goes Marketing

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. Pleas accept my apology for the delay in responding. Customer feedback is something I take very seriously and appreciate you having taken the time to email us. I have looked in to this matter and forwarded your complaint to several departments to get a better understanding on how to handle this situation. Chad H.

B2C 2

Importance of Good Subject Lines

Anything Goes Marketing

Anne at Marketing Sherpa has pointed out yet again the importance of good email subject lines. In her most recent email, she explains the results of a study done on email subjects. In turns out that those not written in "marketingeze" (i.e. BS) did better. It alos helpoed to have the company name in them. Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin! Company Name Pioneers in XYZ Technology - You asked for more. Here's a good one. Have fun testing that one out!

Seth Godin: "You are not in charge"

Anything Goes Marketing

Seth Godin weighs in on the world of marketers with his " 5 Things Every Marketer Should Realize ". It's sombre, no punches pulled approach. Do you agree that as a marketer " You are not in charge. " and that " You can't bury the truth"? I don't. If you're working at Microsoft or Google, I think that as a marketer, you are in charge as most of your marketing campaigns get eaten up by their target audience and people do care what they have to say. In addition, Microsoft does a great job at burying all the flaws that their software has and then spinning the rest. Chad H.