Wed.Jul 20, 2011

Trending Sources

The making of a social media slut

grow - Practical Marketing Solutions

I crossed the line. I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

Dealing With The Summertime Doldrums Of Cold Calling

Sales Prospecting Perspectives

Those of us who get paid to cold call really can’t use this time of year as an excuse for lack of performance. Last time I checked July and August come around every year, right? We shouldn’t need a crystal ball to understand that people are going to be a bit tougher to get a hold of.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. I created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links.

Lead 83

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap social media

Gamification of the Sales Process

Sales Intelligence View

What is Gamification? One of the trending topics in business is gamification.

Using Technology to Write about Technology

Sazbean

This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link).

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. I created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links.

Lead 44

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

22 Essential Mobile Apps for Your CMO

It's All About Revenue

by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time.

What Killed Borders? A Loss of Passion

B2B Memes

The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion.

Media 18

We invite you to download two free cheat sheets

Fearless Competitor

B2B lead generation | Our free cheat sheets. We invite you to download our two free cheat sheets. You need not even fill out a form. These highly graphical and short (2 page) documents are the ideal quick read. 7 Keys to Successful Lead Nurturing. Lead nurturing is critical, but few companies do it well. This cheat sheet covers the essential elements of a good lead nurturing program. 7 Keys to B2B Marketing Success. Businesses needs a summary of what to do.

A Guide to SEO Ranking Factors [Infographic]

Hubspot

Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The B2B Marketing Manifesto by Velocity Partners

Fearless Competitor

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention. Velocity Partners is a terrific B2B content marketing company located in London. We’re big fans of Doug and his team. They wrote an awesome eBook, called the B2B Marketing Manifesto.

11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry.

RSS 11

New York Times Releases a Study About Sharing

Sazbean

Despite having put up its paywall, the New York Times is interested in what compels people to share content to others. To satisfy their curiosity they have commissioned and now released a study. The study says some people are motivated by a desire to comprehend the content, as sharing increases comprehension in 73% of respondents. – New York Times Releases a Study About Sharing. News & Notes

Why Spelling and Grammar Matter in Marketing

Hubspot

It seems like an obvious statement: Spelling and grammar matter in marketing. But in a day when we’re doing 700 things at once and our messages are often sent out to hundreds, maybe thousands, in a matter of seconds it’s a statement that needs repeating.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The B2B Inbound State of Mind: Build the Brand

B2B Ideas @ Work

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message.

B2B 4

What is HubSpot?

Hubspot

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world.

Countdown to digital marketing success

Biznology

Image by Getty Images via @daylife. by Tim Peter. "T-minus T-minus 9 minutes and holding." I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude. Spaceflight!

Can You Really Automate Your Sales and Marketing?

Client Bridge

Infusionsoft is an all-in-one tool to intelligently automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big business marketing tools on a small business budget.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Boston's Best Marketing Week Ever

Hubspot

These days, there are hundreds of self-proclaimed marketing gurus online. But a lot fewer have actually earned that title by providing us with actionable marketing advice and insightful ideas. One week in September will bring you closer to these people.

INFOGRAPHIC: B2B Lead Nurturing Guide

Client Bridge

From the Evidence Based Marketing Blog, here's an infographic that shows how to go from B2B lead to close in 60 days. View Original Article

B2B 2

clientsfromhell: By Colin Harman How would you like your.

The New Strategist

clientsfromhell : By Colin Harman. How would you like your design? Pick two

Design 1

Shark Search 2011

Fathom

Oh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page). Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark week

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Getting to know your content… really well.

B-to-B Labs

All content is not created equal. Additionally, different pieces of content can have very different purposes and goals. This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. A tall [.]. Content Marketing Digital Planning Lead Generation Strategy

Take Two Minutes: Find Out the Critical Advantages of Lead Nurturing

B2B Lead Blog

Tweet Sales cycles are getting longer, according to the 2011 B2B Marketing Benchmark Report , and nearly half of marketers say that’s the biggest challenge they’re facing right now. However, lead nurturing can transform this challenge into an opportunity to drive more sales. All you need to do is give your prospects the information they need when they need it to confirm that they’re making the smartest purchasing decision.