Wed.Jul 20, 2011

Trending Sources

The making of a social media slut

grow - Practical Marketing Solutions

I crossed the line.  I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. A B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. Oh my God. Filthy. 

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. The true value of a Facebook fan is Zero until you can monetize them.

Dealing With The Summertime Doldrums Of Cold Calling

Sales Prospecting Perspectives

Those of us who get paid to cold call really can’t use this time of year as an excuse for lack of performance. Last time I checked July and August come around every year, right? We shouldn’t need a crystal ball to understand that people are going to be a bit tougher to get a hold of. That being said, we need to anticipate the high likelihood that it will require a little extra creativity and call output in order to maintain the same lead volume that we’re accustomed to during the non-vacation months. You can check it out here at: The Dog Days of Summer Prospecting.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. The presentation is below. Where do we build our lead nurturing campaigns? is complex.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

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10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap social media

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Gamification of the Sales Process

Sales Intelligence View

What is Gamification? One of the trending topics in business is gamification. If you are not familiar with the term, in short, gamification is the application of game mechanics to non-game experiences that can drive an audience to a desired behavior.The size of the audience available through gaming is enormous and rivals television as a medium. 65% of Xbox gamers are male. Gamification for Sales.

Using Technology to Write about Technology


This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). This is the story of how he used technology to write about technology. I’ve been called many things in my life.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. The presentation is below. Where do we build our lead nurturing campaigns? is complex.

B2B Marketing Trends for 2016

22 Essential Mobile Apps for Your CMO

It's All About Revenue

by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Content Apps. price tag. for later reading.

What Killed Borders? A Loss of Passion

B2B Memes

The announcement this week that Borders Group will liquidate its remaining bookstores  by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. Only the fact that I lived three hours from Atlanta stopped me.

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We invite you to download two free cheat sheets

Fearless Competitor

B2B lead generation | Our free cheat sheets. We invite you to download our two free cheat sheets. You need not even fill out a form. These highly graphical and short (2 page) documents are the ideal quick read. Keys to Successful Lead Nurturing. Lead nurturing is critical, but few companies do it well. This cheat sheet covers the essential elements of a good lead nurturing program. Keys to B2B Marketing Success. Businesses needs a summary of what to do. This great cheat sheet will cover the key elements of a B2B marketing program – with landing pages for each. Stay tuned.

A Guide to SEO Ranking Factors [Infographic]


Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page. The second category is off-page factors , which include inbound links, social media, authority, etc. Marketing Takeaway.

The B2B Demand Gen Marketing Playbook

The B2B Marketing Manifesto by Velocity Partners

Fearless Competitor

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention. Velocity Partners is a terrific B2B content marketing company located in London. We’re big fans of Doug and his team. They wrote an awesome eBook, called the B2B Marketing Manifesto. It’s something of a rant, but he talks about the problem of boring marketing.

11 Must-Subscribe Marketing News Blogs and Websites


The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know? 11 Must-Read Marketing News Blogs/Sites. 1. Connect with HubSpot

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New York Times Releases a Study About Sharing


Despite having put up its paywall, the New York Times is interested in what compels people to share content to others. To satisfy their curiosity they have commissioned and now released a study. The study says some people are motivated by a desire to comprehend the content, as sharing increases comprehension in 73% of respondents. – New York Times Releases a Study About Sharing. News & Notes

Why Spelling and Grammar Matter in Marketing


It seems like an obvious statement: Spelling and grammar matter in marketing. But in a day when we’re doing 700 things at once and our messages are often sent out to hundreds, maybe thousands, in a matter of seconds it’s a statement that needs repeating. Just recently there have been several examples of how these errors can be embarrassing and potentially harmful to brands. Absolutely.

B2B Marketing Trends for 2016

The B2B Inbound State of Mind: Build the Brand

B2B Ideas @ Work

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. 25 brand building inbound marketing tactics: Write a post on your B2B blog.

B2B 4

What is HubSpot?


Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?".

Countdown to digital marketing success


Image by Getty Images via @daylife. by Tim Peter. "T-minus 9 minutes and holding." I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude. Spaceflight! The sadness, because I was witnessing the end of an historic chapter in space travel. Which, when you think about it, seems like a good idea.

Can You Really Automate Your Sales and Marketing?

Client Bridge

Infusionsoft is an all-in-one tool to intelligently automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big business marketing tools on a small business budget. To learn more about the nuts and bolts of Infusionsoft, register now for a live demo. Here is a sneak peek of what else Infusionsoft can do for you. Manage contacts.

A Content Formula for Complex B2B Organizations

Boston's Best Marketing Week Ever


These days, there are hundreds of self-proclaimed marketing gurus online. But a lot fewer have actually earned that title by providing us with actionable marketing advice and insightful ideas. One week in September will bring you closer to these people. Honestly, we can’t wait to hear what the speakers are going to share about the rapidly evolving landscape of marketing! Connect with HubSpot

INFOGRAPHIC: B2B Lead Nurturing Guide

Client Bridge

From the Evidence Based Marketing Blog, here's an infographic that shows how to go from B2B lead to close in 60 days. View Original Article

B2B 2

clientsfromhell: By Colin Harman How would you like your.

The New Strategist

clientsfromhell : By Colin Harman. How would you like your design? Pick two

Design 1

Shark Search 2011


Oh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page).  Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark week

B2B Marketing Trends for 2016

Getting to know your content… really well.

B-to-B Labs

All content is not created equal. Additionally, different pieces of content can have very different purposes and goals. This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time.  A tall [.]. Content Marketing Digital Planning Lead Generation Strategy

Take Two Minutes: Find Out the Critical Advantages of Lead Nurturing

B2B Lead Blog

Tweet Sales cycles are getting longer, according to the 2011 B2B Marketing Benchmark Report , and nearly half of marketers say that’s the biggest challenge they’re facing right now. However, lead nurturing can transform this challenge into an opportunity to drive more sales. All you need to do is give your prospects the information they need when they need it to confirm that they’re making the smartest purchasing decision. After all, as Brian Carroll noted in this interview (timestamp 16:48), most selling happens when your sales professionals aren’t there. welcome your ideas and insights.