Wed.Jul 13, 2011

Trending Sources

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. hope you will enjoy this report. Indeed we live in exciting times as marketers!

11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? This handy guide uncovers some of the mechanics and shortcuts to help you successfully use Google+. Marketing Takeaway. New tools come and go. Stay tuned!

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How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

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Savvy Speaks: Top Presentation Strategies for Women

Savvy B2B Marketing

This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. Enjoy posts from a variety of exceptional bloggers at [link]. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal. Wendy. It gets lost. My advice? Jamie. Think about it.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog

6 Tips to Creating B2B Ebooks for Social Media Sharing

Social Media B2B

Anyone using content marketing as part of their social media for a B2B company knows that more content is better than less content. Not only does content help build your audience, but only part of that audience sees your content at any given time. This gives you license to put out more content than you might think any one customer or prospect could read, listen to or watch. Photo credit. 1.

How to Nurture Sales Leads

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. With up to 9 out of 10 visitors to your website not ready to buy, lead nurturing is one of the most important factors in B2B marketing today. We could not agree more.

20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. And if you haven't created a Page yet, what on earth are you waiting for? But creating your business Page is only the first step. Nurturing a Facebook presence that actually provides business benefits takes some work. Ask Questions.

How Are Your Inside Sales Reps Using Your CRM?

Sales Prospecting Perspectives

Have you ever been getting ready for work, a night out on the town or any other time sensitive event and the missing piece to your outfit is under a pile of junk? You search through the loads of laundry for your other shoe or the favorite shirt and eventually give up. Sitting in a disorganized room is much like using a disorganized CRM. The same sense of chaos is connected to poor CRM usage.

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Start Engaging.”

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Todd Davidson, President, Bulldog Solutions. Stephan Dietrich, President, North America, Neolane. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). Malcolm Friedberg, CEO, Left Brain DGA. Carlos Hildago, CEO Annuitas Group.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. Consider this: A public platform represents an implied endorsement from the sponsoring organization because of its vested interest in showcasing knowledgeable speakers.

Bye, bye B2B Sales Lounge

Fearless Competitor

Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. We used to write the B2BSalesLounge for OneSource – publishing great insights from top sales experts. But a few months ago the client pulled the plug – telling me they had a plan for the blog. This blog used to publish every weekday. What do you think?

Announcing the Definitive Guide to Marketing Metrics and Analytics

Modern B2B Marketing

by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). Get it today! And much, much more! Want a sneak peak?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Easy HTML Tricks for the Non-Technical Marketer

Hubspot

What do you think are the most important skill sets a marketer should possess? If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them. mean, why would it? That’s for the web guy, right? And of course, it’s always a great skill to include on your resume! HTML Basics. More HTML Tricks. Bold Text.

Domain expert Karl Volkman on the coming changes

Biznology

Image by ivanpw via Flickr. Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we'd live with.com,net, with a few.biz thrown in, pay attention. Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege.

How to Use Social Media to Maximize Your Trade Show Presence

Hubspot

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Aggregage Launches StartupRoar

Aggregage

Today marks the launch of StartupRoar in conjunction with well known startup bloggers: Ben Yoskovitz , Vinicius Vacanti , Jill Hubbard Bowman , Steve Blank and others. As you might imagine, when you go to the page on Customer Development , you find the best and the latest content from people like Steve Blank and Vinicius Vacanti. Customer Development for Web Startups. Startup Tools.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Facebook is a Numbers Game!

Manhattan Marketing Maven

The race to get Facebook fans mesmerizes clients. guess because its easy to measure and a pure ego thing.    But just as I was getting geared up to talk my clients out of massive acquisition efforts, Dan Zarella, my favorite data wonk showed up with hardcore data to suggest that Facebook like TV is all about getting eyeballs; lots of 'em.    Zarella makes two persuasive points. Second he ran regressions on a year's worth of data for two popular Facebook brand pages and found that there was no correlation between engagement (comments and likes) and page views.

What Google+ Means for Marketers

Sazbean

Google+ is the latest rage in the social media world. Everyone is flocking to see what’s all about and how it can be used for business. In this presentation by Ben Gaddis, he gives businesses some ideas about what they should consider when decided whether to incorporate Google+ into their marketing tactics. (If you are on Google+, let’s connect:  gplus.to/sazbean sazbean ).

INFOGRAPHIC: Quantifying Facebook

Client Bridge

From Visual Loop, here's a video infographic that gives perspective on the dramatic pervasiveness of Facebook. View Original Article

7/4/11: Top Posts This Week

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Most Important Person in Your Organization … Is Not Who You Think It Is

Sazbean

You may think the most important person in your organization is the CEO or CFO. Or maybe you’ve read about the coming data deluge, and you think the most important person is now your CIO. While these powerful individuals certainly have the most influence over where your organization puts its efforts, the people most likely to determine whether those efforts succeed or fail may be the “information managers” that sit within various corporate departments. – The Most Important Person in Your Organization … Is Not Who You Think It Is. News & Notes

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Max Bid: How much should I spend per click? Connect with HubSpot

5 Easy Ways You Can Get More Facebook Fans

SnapApp

Your Facebook Page is humming with updates, news, and posts. But how much of your target audience is viewing this information? There are a few simple, but effective ways to increase the number of your Facebook fans. 1. Incent users to Like your page before they can access fun content! Like-gating" is a popular method that many prominent Facebook fan pages employ. The concept is simple: place content that your users want behind a gate. In order to access the content, they must like your page first. What kind of content can go behind the Like-gate? Run a sweepstakes or giveaway. Exclusive deals?

3 Crucial Checkpoints for More Effective Ad Targeting

Hubspot

Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Here are the big 3 points you should consider: 1.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.