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| | FEARLESS COMPETITOR
AUGUST 1, 2008 More basic business operations
Dear readers, In this slowing economy, executives are busier than ever. They are in constant meetings and bombarded by email. They face pressures in the office and at home. It’s time to shake things up folks. First, focus on search engine optimization. Anne Holland, founder of Marketing Sherpa, calls SEO “huge, huge, huge. Eyeballs are online and companies have to compete online. Second, start having conversations with your prospects about THEIR issues and concerns. Dig for news, read the trade press and keep at it. Third, work with your team — your salespeople and managers.