Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Fearless Competitor

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5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

The Mad Marketing TV 2012 Kick-Off Show

Fearless Competitor

If you missed it, here is the our awesome 2012 kickoff show featuring the Celebrity CMO Jeffrey Hayzlett. Compliments of the global marketing firm, Find New Customers. You can learn about the show host, Jeff Ogden, the Fearless Competitor, by visiting his AboutMe profile. Saddle Up and Run the Gauntlet! Interviews & Guest Appearances Mad Marketing TV

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Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Sometimes (not very often) they have a decent sign-up form. But there’s a problem. I’ve never heard of the firm. That’s your blog. Bingo!

Mad Marketing TV is educating the world – and me

Fearless Competitor

Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened. We’ve had a stellar lineup of guests and we have more coming. It publishes every Tuesday and Thursday at noon ET. The great guests have transformed marketing and sales operations everywhere. Jeff Ogden. Joe Pulizzi, The Content Marketing Institute  - Content Marketing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation

Fearless Competitor

In a Marketing Sherpa Case Study  The Complex Sale: Lead scoring effort increases conversion 79%  (click the link for the full case study) But we summarize here. It was found that almost 3 out of 4 leads (73%) being passed to sales are not sales-read y. This is a massive waste of time and money. Find New Customers needs to share this with top executives in B2B companies. By implementing Lead Scoring , the number of leads went down and revenues went up. Fewer leads means higher revenue. Lead scoring needs to be part of your marketing strategy. RESULTS. Converted leads increased 79%.

3 out of 4 B2B deals are unqualified. Why Lead Scoring is so important.

Fearless Competitor

Want to understand why Lead Scoring is so important to your company? recent study by MarketingSherpa found that 3 out of 4 leads passed to sales were unqualified. This is a massive waste of sales time and money. Fewer, well qualified leads are needed to optimize time, expense and profits. Jeff is also the host of the terrific marketing show, Mad Marketing TV. Lead scoring-nurturing.

Laugh and Learn with Find New Customers | Episode 59 – Obsolete TV’s

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers  and the host of Mad Marketing TV   shares an important marketing lesson using wit and humor. We also invite you to check out our superb marketing show, Mad Marketing TV. What do you think of the show? We love comments and those who share on social networks. Have a wonderful weekend! Marketing Laugh and Learn

Mad Marketing TV with the “God-Father” of B2B demand generation – Mac McIntosh

Fearless Competitor

Mac McIntosh is one of the most highly respected and experienced practitioners of b2b demand generation and lead management. So the show host, Jeff Ogden , President of Find New Customers was thrilled to have him as our guest on Mad Marketing TV. sponsored by Act-On Software.). Here are the two shows we did with Mac: Creating Compelling Offers in B2B demand generation.

5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

The Future of Newspapers Digital

Fearless Competitor

The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. As the President of Find New Customers , I’m now in my 50′s and I’ve read newspapers like the New York Times and Wall St Journal in print for decades, but the world is changing fast. The business models of the past are collapsing. Some say people only steal. Let’s look at the debate and share some insights. Newspaper Death Watch  - is a website chronicling the decline of newspapers. Paul was my  guest on Mad Marketing TV , the marketing show I host.). Journal. The answer is no.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter)This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on Mad Marketing TV. Check out her website and awesome content at  [link].

Social Media Camp, February 16, 2012

Fearless Competitor

The B2B Demand Generation and global marketing company  Find New Customers is sponsoring this event in NYC. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. New Speaker Added! Corning’s YouTube video “A Day Made of Glass” has over 17.5 MILLION views on YouTube.

Social Media Camp, February 16, 2012

Fearless Competitor

The B2B Demand Generation and global marketing company  Find New Customers is sponsoring this event in NYC. Jeff Ogden of Find New Customers is also a featured speaker and the host of Mad Marketing TV. Social Media Action Camp (#SMAC) is a one day conference designed to provide a digital communications learning environment for small business owners, media enthusiast and entrepreneurs.

Sunday Learning | Why SOPA/PIPA is a bad idea

Fearless Competitor

Sundays are for learning. In less than 20 minutes, you can learn something new. This is our tradition on the blog belonging to the B2B demand generation  and global marketing company, Find New Customers. This one discussed the bills in Congress recently and though SOPA/PIPA is dead for now, it’s good to understand the root issue. Sunday Posts Sunday learning

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Does Outsourcing Demand Generation Make Sense for You?

Fearless Competitor

Marketing Outsourcing is growing fast. But does it really make sense for you? Why not hire an in-house person to head demand generation? The CMO of a West Coast software firm posted a job – VP of Marketing and Demand Generation. Undoubtedly, she is flooded with resumes. But is hiring the best approach? think the answer is “No.” ” We believe there are huge advantages to outsourcing. To understand this comparison, let’s look at posting a job for demand generation vs purchasing the Full Demand Generation Program from Find New Customers. Cut to final 2. Pray it sticks.

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. mean “Whoa!”…The ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. Is it blurring? chiprodgers.

Replacing “Authentic” in Social Media

Digital B2B Marketing

Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media. Authentic is the wrong objective.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” ” The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins.  This comment really got me thinking.  Organization Infrastructure. Research and Insight.

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.  New tactical approaches have been introduced at a rapid rate and some old ideas repurposed with new labels – all in an effort to find the ever flowing fountain of gaining buyer attention. 

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.


I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. Great content is the fuel to social media messaging, sharing, and engagement.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Who is actually consuming all of this content?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Key Question Marketers Forget to Ask


“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points

The evolution of a blogger

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. The Novice. As a novice you look to experts, mentors, and those who have come before you for advice. The Mechanic. The Artist. The Entrepreneur.

Marketers, Managers and the Parable of the Monkey Tree

B2B Marketing Insider

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. That was the open-ended portion of the study and it evolved just about how we might think. The Parable Of The Monkey Tree. Strateg

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. Testing.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]


Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened. Here are four of the underlying problems that created the situation. 1. Marketing can facilitate, organize and amplify.

Social media truly levels the playing field

grow - Practical Marketing Solutions

If you can’t see this video, click here: Anne Reuss on social media and accessibility. Stop what you’re doing and watch this short video. In under two minutes, you will receive a very powerful message. When I first connected with Anne Reuss on Twitter, of course I didn’t know she was deaf. But I did notice that she was looking for a job, so I did what I could to help her. Twitter.

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The Hemingway Guide to Content Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. 1. Don’t Over Think It. “…I learned not to think about anything I was writing from the time I stopped writing until I started again the next day.”. Hemingway learned how to turn off. Get Good Editors. Ezra Pound.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.

Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months. During Arab Spring, it was a unifying force to overthrow dictators. Last month, the web’s united stand stopped proposed legislation in the U.S.

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I won’t be focusing on B2B marketing in the broadest sense anymore; I’ll be narrowing things to idea marketing (and the role that social media play in it).

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What Can a Super Bowl Ad Buy You in Content Marketing?

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So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. That bought you A LOT of content. million.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Simple Template for a Thorough Content Style Guide


Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 1: Grammar. Decide which established style manual you will follow. For example: What do you capitalize? Academic.