Sat.Jan 28, 2012 - Fri.Feb 03, 2012

Fearless Competitor

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Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

Branding 101: Why Every Executive Needs a Great About.Me Profile

Fearless Competitor

Have you heard of About.me? If not, you should. Any executive today should have a strong About.me profile. While you should also work on your profile on Linkedin, About.Me creates visually stunning profiles. Let’s see the difference here by looking at Jeff Ogden, President of Find New Customers, on both Linkedin and About.Me: Marketing

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). As soon as a new lead comes into sales, a clock starts ticking.  In this world of empowered buyers, by time a prospect reaches out, he or she is ready to move. So a quick response is imperative. About Ifbyphone ®. About HubSpot. HubSpot, Inc.

Find New Customers is primed and ready for a great 2012!

Fearless Competitor

With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. And it is filled with great content to help you create a great marketing plan with just the right marketing mix. New robust email. We’ve moved from POP/IMAP to Microsoft Exchange- just like large firms. And I learn tons from those great guests! see below).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Focus Expert Series on Demand Generation

Fearless Competitor

Focus Experts Roundtable  (listen here). Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. It was a very, very popular show, so we wish to share it with you today. The expert panel consisted of: Mac McIntosh of  Sales Lead Experts. ”).

Social Media is NOT about Twitter, Facebook and Linkedin

Fearless Competitor

There I said it. It’s not about the platforms. (We built Find New Customers though social media, by the way.). Think about it. Humans have been communicating for centuries. Cave drawings. Papyrus. Telegraph. Telephone. Postal Mail. Email. Instant Messaging. Social Media. Therefore I content that social media is nothing more than the next generation of communication device. What do you think?

Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Sponsor: True Inflence. Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key.

Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

The Problem with Reliance on Junior Marketing Folks

Fearless Competitor

A typical young lady in marketing. Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. He observed one of the most common mistakes made by B2B companies – excessive reliance on junior marketing team members. That rang true. I’ve observed the lack of marketing leadership affecting a lot of companies. It’s been confirmed by many other marketing experts too. While these junior members handle day-to-day responsibilities, they lack the leadership and strategic planning skills a marketing department really needs.

Sunday Learning : TED Video |David Damberger – Learning from Failure

Fearless Competitor

Sundays are for learning at the global marketing firm  Find New Customers. We have a simple goal – to share fresh ideas and insights on Sundays. The idea is that in 20 minutes or less, you can come away with new ideas and insights. I’m a huge believer in the power of failure – it shapes us and makes us stronger. How are you embracing failure in YOUR business? It’s Failure!

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV. Interviews & Guest Appearances Fan of the Month

Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. What do you think?

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.  Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation.   How Can CSO’s and CMO’s Respond? Follow @tonyzambito.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Maybe the easiest brand to think of in this sense is Apple.  Apple is cool, the hipster of technology. 

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. call them ‘Twitologies’ and I’d like to share an outline of them here. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. And after more than 250 interviews with client-side readers we had a solid benchmark.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. It’s also interactive: you can change the weights assigned to different items and watch the vendors zoom around the quadrant as a result.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Very important?

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Hubspot

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%)

Building Your Internal Social Media Expert Team

Conversionation

An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school.  One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. Related posts brought to you by Yet Another Related Posts Plugin.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. As a buyer, I have experienced this multiple times. New Releases. Educated Buyers.

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Best Quora Guides and Insights of 2011

Webbiquity

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer. Blogger interest in the site seemed to follow a similar pattern.

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10 Fast Facts About Facebook

It's All About Revenue

by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Oh, and you can read the filing yourself here. Everyday We’re Facebookin’. We knew Facebook had a lot of users. The network has 845 million monthly active users. Social Has Gone Mobile. Facebook has gone deep into the mobile field. Billion Dollar Baby.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Six ways to turn Yelp into your most effective marketing channel

grow - Practical Marketing Solutions

Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Today many companies are still ignoring what’s said about them online, both positive and negative.  Folks, your customer is online most of their day and night. Signage.