Sat.Jan 28, 2012 - Fri.Feb 03, 2012

Fearless Competitor

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Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

Branding 101: Why Every Executive Needs a Great About.Me Profile

Fearless Competitor

Have you heard of If not, you should. Any executive today should have a strong profile. While you should also work on your profile on Linkedin, About.Me creates visually stunning profiles. Let’s see the difference here by looking at Jeff Ogden, President of Find New Customers, on both Linkedin and About.Me: Marketing

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). As soon as a new lead comes into sales, a clock starts ticking.  In this world of empowered buyers, by time a prospect reaches out, he or she is ready to move. So a quick response is imperative. About Ifbyphone ®. About HubSpot. HubSpot, Inc.

Find New Customers is primed and ready for a great 2012!

Fearless Competitor

With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. And it is filled with great content to help you create a great marketing plan with just the right marketing mix. New robust email. We’ve moved from POP/IMAP to Microsoft Exchange- just like large firms. And I learn tons from those great guests! see below).

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Media is NOT about Twitter, Facebook and Linkedin

Fearless Competitor

There I said it. It’s not about the platforms. (We built Find New Customers though social media, by the way.). Think about it. Humans have been communicating for centuries. Cave drawings. Papyrus. Telegraph. Telephone. Postal Mail. Email. Instant Messaging. Social Media. Therefore I content that social media is nothing more than the next generation of communication device. What do you think?

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Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Sponsor: True Inflence. Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key.

Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing.

The Problem with Reliance on Junior Marketing Folks

Fearless Competitor

A typical young lady in marketing. Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. He observed one of the most common mistakes made by B2B companies – excessive reliance on junior marketing team members. That rang true. I’ve observed the lack of marketing leadership affecting a lot of companies. It’s been confirmed by many other marketing experts too. While these junior members handle day-to-day responsibilities, they lack the leadership and strategic planning skills a marketing department really needs.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Sunday Learning : TED Video |David Damberger – Learning from Failure

Fearless Competitor

Sundays are for learning at the global marketing firm  Find New Customers. We have a simple goal – to share fresh ideas and insights on Sundays. The idea is that in 20 minutes or less, you can come away with new ideas and insights. I’m a huge believer in the power of failure – it shapes us and makes us stronger. How are you embracing failure in YOUR business? It’s Failure!

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV. Interviews & Guest Appearances Fan of the Month

Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.  Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation.   How Can CSO’s and CMO’s Respond? Follow @tonyzambito.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. What do you think?

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. It’s also interactive: you can change the weights assigned to different items and watch the vendors zoom around the quadrant as a result.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Maybe the easiest brand to think of in this sense is Apple.  Apple is cool, the hipster of technology. 

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school.  One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. Related posts brought to you by Yet Another Related Posts Plugin.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Very important?

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. call them ‘Twitologies’ and I’d like to share an outline of them here. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. And after more than 250 interviews with client-side readers we had a solid benchmark.

Six ways to turn Yelp into your most effective marketing channel

grow - Practical Marketing Solutions

Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Today many companies are still ignoring what’s said about them online, both positive and negative.  Folks, your customer is online most of their day and night. Signage.

Best Quora Guides and Insights of 2011


Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer. Blogger interest in the site seemed to follow a similar pattern.

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LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]


Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%)

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Building Your Internal Social Media Expert Team


An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. This is the message I get when I click unsubscribe. CAPTCHA Protected Unsubscribe This one from TMCnet floored me.

47 Essential Social Media Tools for Content Marketers

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It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. LinkedIn  - Start the practice of connecting with every business card you receive from contacts.

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12 (of the) Best WordPress Guides and Plugin Reviews of 2011


WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress emerge as the leading blog platform? Which plugins are the most popular / useful / vital? How did WordPress win?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. As a buyer, I have experienced this multiple times. New Releases. Educated Buyers.

4 Steps for Making Demand Generation More Social

It's All About Revenue

by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation. 

Social media, our voice, and the power to destroy

grow - Practical Marketing Solutions

The ability for all of us to publish on the social web — to have a voice — is among the most profound sociological, economic, and political developments of our lifetime. It gives us the power to elevate a little boy from Canada to an international singing superstar or to unite a group of people to tear down a dictatorship. This new power is breathtaking and beautiful. HAVE A VOICE!”

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors. Fully automatic feeds publish to a social media platform without any human intervention. Semi-automatic feeds require intervention. Redundancy.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.