Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Fearless Competitor

Trending Sources

The Rapid Growth of Marketing Outsourcing

Fearless Competitor

According to a recent study by CMOSurvey.org, Marketing Outsourcing  - outsourcing of marketing is growing fast. Click the link to read the original post, including the downside of outsourcing.). This study, by Christine Moorman, Director of The CMO Survey and the T. Austin Finch, Sr. ” The findings were interesting. This percentage has grown over time as shown in Figure 1. What do you think?

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Content Marketing is the Fuel of Marketing Automation – Advice from Experts

Fearless Competitor

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. And you need to map that content to titles, industry, products, buying stage and more. For most companies, it’s overwhelming. They feel it’s too much.

What Really Motivates Us – Surprising Facts from Dan Pink

Fearless Competitor

Daniel Pink. Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things. This lively RSAnimate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. Mastery.

Sunday Learning | Inspiration from Leaders by “Start with Why”

Fearless Competitor

At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. Hot News: My Alma Mater, the University of Notre Dame, upset #1 Syracuse last evening. One happy ND grad here. ND Students rush the floor. This 18 minute video shares a simple idea: Think of three concentric circles. inspires.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Fearless Competitor is now built on the Genesis Framework

Fearless Competitor

The best bloggers on Earth, like Chris Brogan , run on the Genesis Framework – a state of the art extension to WordPress. Now Fearless Competitor does too. Chris Brogan. Why Genesis? State of the art code and smart design architecture mean search engines clearly see your content. And with automatic updates, you never have to think about it again. Unlimited support. Unlimited updates.

Laugh and Learn with Find New Customers – the State of the Internet

Fearless Competitor

Normally we put our own intro and closing on the video, so you know it is from Jeff Ogden, President of Find New Customers. But we are huge fans of JESS3 and this awesome video deserves full billing, we think. This will point out just how bad SPAM is today. JESS3™ / The State of The Internet from JESS3 on Vimeo. Self Education

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Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong

Fearless Competitor

“He just didn’t work out.” ” No More Résumés, Say Some Firms (Wall St. Journal 1/24/2012). Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.” ” Or at a social media company in NYC , a VP departs after just 90 days. Can’t miss, right?

Social Marketing Leadership for my Alma Mater

Fearless Competitor

I’d like to share my latest project. I’ve been invited to head the Social Media for the Notre Dame Club of New York City. Since the booming B2B demand generation company Find New Customers was built using social media, it makes a lot of sense. Google my name “Jeff Ogden” to see just how popular we have become using social media.). Notre Dame is my alma mater.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Brief Overview of the B2B Demand Generation company, Find New Customers

Fearless Competitor

Thanks to the nice folks at DBMEI, they gave me a chance to stand in front of a camera and talk about my company, Find New Customers. Very brief (less than a minute). Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012. What do you think? We love comments and those who share our content.

5 Best Practices for Digital Marketers in 2012

Fearless Competitor

Jonathan Gardner had a great post at Mashable, which I summarize here. The permalink is here. His bio follows. The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. All signs point to an exciting year, with the arrival of new (and inevitably covetable) Apple devices. The expanding digital industry is destined to affect what we discuss, buy and watch, who we friend, what we Like, and how we share — all year long. Plus, eMarketer  projects  a 14.4%

Bitch and complain – or pick up the phone?

Fearless Competitor

An incident happened recently and I see a great lesson in it that I want to share with you. Bitch and complain – or pick up the phone? Despite the awards I have won as President of Find New Customers , such as a Top 50 Most Influential in Sales Lead Management  and  Top 25 Sales and Marketing Inflencers for 2012 , a couple of well-known people bad-mouth me. Severely. No big deal.

Find New Customers Fan of the Month – Paige O’Neill

Fearless Competitor

Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at  Aprimo , based on her Linkedin profile. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” Pinterest! Pinterest is the hottest social media platform around right now.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito. Related articles.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. Socialgraphics helps move your message. Levels of socialgraphics.

20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill. maurastl. Pour yourself a drink, put on some lipstick, and pull yourself together. SALJmum. ankurtz.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Brian Halligan, Dharmesh Shah. Ruth P. Stevens. Brian Carroll. Media.

The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?

B2B Lead Generation Blog

Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business. So every day we hear about the challenges they’re facing. This hit way too close to home.

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Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

13 Questions Marketing Should Ask the Sales Reps

It's All About Revenue

by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field. Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

12 Critical Elements Every Homepage Must Have [Infographic]

Hubspot

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website. The answer is simple. Are there any I missed?

The First 5 Things You Should Do With Your Google+ Business Page

WindMill Networking

So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand. Now what? Obviously (I hope it’s obvious!) the worst thing you could do is just let your page sit idle. So let’s set some priorities and get to work making your page effective.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Sell the offer.

Integrating Social Media Into The B2B Marketing Mix [Slides]

B2B Marketing Insider

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal. Social Media

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Does your brand stand up?

Savvy B2B Marketing

You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. These are all valuable brand assets, but they are not your brand. Your brand isn’t what you say.

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