Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Fearless Competitor

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of  Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. million monthly unique visitors.

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Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services. In addition, Find New Customers worked with our client Keyedin Corp.

Laugh and Learn with Find New Customers – Episode 57 | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the importance of selecting words carefully. Self Education content marketing Laugh and Learn

Sunday Post: TED video | The Battle between your present and future self

Fearless Competitor

Here at Find New Customers , Sundays are for learning. It is our tradition. We curl up with a coffee with my wife and our kids – and the Sunday New York Times (the only day we get a paper paper. Most days we read papers on our iPad2.) And since we consider Sundays for learning, we love to share these outstanding TED videos, so you can learn with us. Can I skip flossing just this one time?)

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Educating B2B Marketers Every Week | Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately. Let me introduce you to the superb companies behind the show. Please check all of them out. The Sponsor (primary). Act-On Software , marketing automation software for the Fortune 5,000,000.

Should I spend over $100,000 and get an MBA?

Fearless Competitor

This question from a reader was answered in a Modeling the Masters video by Evan Carmichael. Evan invited Jeff Ogden, Founder and President of Find New Customers to also answer the question. Good insights here on things to think about from two smart men. Self Education

Find New Customers salutes the late Dr. Martin Luther King, Jr.

Fearless Competitor

On this day, Find New Customers wishes to recognize the great work of the late Dr. Martin Luther King, Jr. and share the meaning of the holiday, from his wife, Coretta Scott King. And as a graduate of the University of Notre Dame (BBA Marketing, 1982), I want to share the image of my alma mater’s president during my time there – arm in arm with Dr. King. The Meaning of The King Holiday.

Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012

Fearless Competitor

“ You’re not an expert when you say you are. You’re an expert when others say you are.” ”  told to me by Ardath Albee of Marketing Interactions. agree. This is why winning awards like this matters. OpenViewLabs published a list of the top sales (and marketing) experts. Everyone on this list is a super marketing or sales thought leader. Follow on Twitter – @bobapollo.

The World’s Best Marketing Program?

Fearless Competitor

Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. Jeff Ogden, President of Find New Customers is host of Mad Marketing TV , sponsored by Act-On Software , so I’m on YouTube at least once (and usually twice) every week!

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers  is pleased to share  free “7 Keys cheat sheets” on important topics in. B2B demand generation. They all are 100% free with no registration needed. Just click the links below. Keys to Social Media Success. simple 2 page guide to getting results from social media. Keys to B2B Lead Nurturing Success. simple 2 page guide to critical elements in lead nurturing. Keys to B2B Lead Scoring Success. simple 2 page guide to ensure only qualified opportunities go to Sales. Eliminate time wasted on unqualified names.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

We’re Changing Our Image

Fearless Competitor

The lion symbol we are using will soon be changed. It was brought to my attention today that Robert Terson uses the lion image in his book, Selling Fearlessly. That did not occur to us when we discussed using it. thank Robert for the call to bring this to my attention and I have asked my graphics designer to come up with something else. Interviews & Guest Appearances

How Big Should Our Marketing Budget Be?

Fearless Competitor

I was recently asked this question by the VP of Marketing at a young software company. As we enter 2012, budget planning is going on – good time to share this. “ For a software company, what percentage of revenue should represent our marketing budget? ” Good question, but instead of a rough rule of thumb like 4% of revenue,  Find New Customers  suggests you do a few calculations to arrive at more specific outcomes. What is your revenue goal for the next 12 months? What percentage of that revenue has to come from new customers? What is your average deal size? What do you think?

B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We’re honored to have Brian on our show. Brian Carroll. Brian is the CEO of InTouch and the former President of Carroll Communications. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.

Find New Customers Fan of the Month – Paige O’Neill

Fearless Competitor

Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at  Aprimo , based on her Linkedin profile. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.  In any interview, you normally have to try to convince people that you know what you know.  In a blog, you can SHOW them. They’ll do it.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. What are you selling? What is unique about it?

Why Your Content Will Never Be Good Enough

Digital B2B Marketing

Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Your content may have been good when it was created, but now it’s merely average.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

2 Recent Reports Show Mobile Ads And Apps Are Hot!

B2B Marketing Insider

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Mobile Ad Revenue. Mobile App Usage.

9 Questions You Need to Ask When Developing Buyer Personas

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Before you spend time and money on research to help define your personas, ask yourself these questions about your target audience. To Google?

Learning From Big Social Media Blunders

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Advertising Age  just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Dropping the “F” Bomb. Kenneth Cole and the Arab Spring.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

4 Reasons For B2B Marketers To Explore Pinterest

Social Media B2B

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. Here are four reasons B2B should start to look into using Pinterest. 1. SEO value of inbound links.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Improve forecasting effectiveness. Content.

Have you become a STOP SOPA lemming?

grow - Practical Marketing Solutions

The current controversy over the Stop Online Piracy Act ( SOPA ), also known as U.S. House Bill 3261, is highly disturbing on several levels, and the actual bill might be the least of our worries, in the long-term. I am against piracy, but I’m also against this bill.  But here is something that is just as disturbing to me. Many people I know became “Stop SOPA” lemmings. And so on.

Top 10 Social Media Blogs to Follow in 2012

WindMill Networking

Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social media knowledge, you need to stay informed of the latest news and trends by reading the best blogs in the business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Recommended blog post:  10 Rules for Epic B2B Blogging. Thanks!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

A Lesson from Microsoft: Control Your Own Destiny

NuSpark

It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. What is interesting, though, is Microsoft’s official explanation for ending its starring role.

No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. I don’t want to downplay the amazing strides that have been made by the Googlebot.

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Blogging and the fairness challenge

grow - Practical Marketing Solutions

A dear friend was recently lamenting that her blog had become nothing but blah, blah, blah. There was no commentary, discussion, or meaningful debate. But ironically, she said that it was not her style to “take a stand” on any issue. She would rather go with the flow. ”  But think about this … on the social web, the only distinct value you can deliver is your opinion.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Features. Background.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit: Zazzle.com.

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