Sat.Jul 17, 2010 - Fri.Jul 23, 2010

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all?

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 19, 2010 7 Subscribe 7 Tips For Successful Lead Follow-up Share A Guest Post By: Robert Krekstein Telemarketing services are continuing to grow in popularity given the low cost and high return, and for most companies Tele resources are fully utilized in an outbound calling c

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Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Guest post by Ajay Goel. It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. When more emails will go unopened, because chances are, recipients are either away on vacation, preparing for vacation, or simply wanting to be on vacation! So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios?

More Trending

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 21, 2010 Subscribe How To Use Paid Search To Target Buyers By Stage Share For 2 years running now TechTarget and Google have combined to produce a behavioral research study for B2B Marketers on the search behavior of IT Buyers.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/sh

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Content Creating Processes: Do you know too much?

Writing on the Web

Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/sh

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Top 100 Women Creating Online Income Streams

Writing on the Web

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires.

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How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter? Consider the factors below. Quality of the work.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Marketing is a Mindset

Ambal's Amusings

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Bernie Borges is the Chief Find Officer of Find and Convert , an Inbound Marketing agency serving clients nationwide.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative.

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Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark Consulting

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a [.]. Tags: Advertising.

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What Trigonometry Has to Do With Marketing?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out.

Planning 115
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. The following questions will be addressed: Do segmentation and personas really increase conversion?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Steps to Winning Fans with Content Strategy July 20th, 2010 |Written By: Mike Corak | View Comments Tweet Guest post by Mike Corak , Vice President of Strategy at digital consultancy Tallwave , and blogger at

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Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark Consulting

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon.

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How do I improve our online reputation?

Biznology

Image via Wikipedia. I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they've used throughout the history of the company. For years, the company has been successful, despite customer complaints, but now they are running into a snag.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers by Achinta Mitra on July 23, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Industrial Websites , Website Design & Development If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers.

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Social Media with Amy Hawthorne: A Thought Leader Interview

Adobe Experience Cloud Blog

Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer , a company working to transform the way business professionals participate in and benefit from the new information and social economy. How did you get started with B2B Marketing and what do you like best about it? I kicked off my B2B Marketing career in the go-go days.

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Epiphany—A New Stage in the Demand Generation Buying Process

ViewPoint

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My interview with Paul Gillin on SEO

Biznology

Image by sskennel via Flickr. If you don't know Paul Gillin , you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview on his burning questions on how I blog every day and what's happening in search engine optimization. One of the ways I blog every day is to link to interviews with me, so go check out what Paul had to ask me on the Awareness Community blog in " Five Questions with SEO Expert Mike Moran.".

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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40 Bizarre and Cool Google Earth Photos

JotForm

Google Earth is used when you want to explore rich geographical content, want to see satellite images, maps, landscapes, 3D buildings or view satellite images from galaxies in outer space. It also lets you search the whole planet within seconds without requiring you to leave your comfortable room. Y.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

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Designing the Company’s Website – a face lift or a new model?

Adobe Experience Cloud Blog

A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. In the early stages of the redesign, there were many interesting conversations surrounding goals, requirements and much more. However interesting these conversations were, when we reviewed the design options, I realized there were significant differences in expectations.

Design 63