Sat.Jun 20, 2009 - Fri.Jun 26, 2009

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7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication

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because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations.

Training 153
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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) h

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the

Facebook 133

More Trending

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Inbound Marketing & Marketing Automation

LeadSloth

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high.

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5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again.

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Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.]. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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Inbound lead nurturing presentation

markempa

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

To be successful with social media marketing, we are going to have to become social media guinea pigs. We are accustomed to creating programs and campaigns and then standing back and observing them. Social media will demand involvement that is much more personal. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not).

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5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again.

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inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing.

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Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs

ViewPoint

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

Online Marketing Institute

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop

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Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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Can Marketing Help Sales Sell?

Adobe Experience Cloud Blog

On recent call with a prospective enterprise customer, the marketing manager told me that at her company, the relationship between marketing and sales was so bad that the sales team did not even allow her to access their Salesforce CRM system. In this economy, fighting between marketing and sales teams must stop. The need to to maximize revenue using every tool at your disposal is simply too important.

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Who should you target with B2B social media activities

Wondering Out Loud

In my last post I wrote about setting the proper expectations for your social media efforts. Today, I want to touch on the “who” piece of the equation. It’s axiomatic, but I’m going to point out the obvious: who you target with your efforts is critical to meeting the objective you set. I’ve seen companies derail their social media strategies because they get hypnotized by the shiny new object that is the latest and greatest social media tool.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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OneRiot.com - b2b marketing

Online Marketing Institute

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? | Social Medi. Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the.

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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.

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BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Adobe Experience Cloud Blog

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.   For those, and as a wrap-up from the event, I wrote up

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Me, Myself and I

Dahle Communication

The following post comes from my wife and business partner Megan Dahle. Megan is an extremely intelligent person who gets irritated when people screw things up constantly - as you will see with the following post. It is some great advice if you are going to give a presentation or speech, so pay attention, you might just learn something. Warning:  I’m about to get on my high horse about grammar.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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American Business Media - Research & Marketing

Online Marketing Institute

About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find a Job Internships Post a Job Resources ABM Ad Campaign ABM Benefits ABM Logo ABM Strategic Plan Business Information Network "Case For" Series EPA Ho

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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Setting objectives in B2B social media

Wondering Out Loud

I was digging through old blog posts the other day and came across this one Mark Schaefer’s {grow} blog. A bit more than one month old, it asks a simple question: Can social media be successful in B2B? Mark’s position can be summed up in the following excerpt: Demonstrable B2B results are scant unless you define success as “number of mentions&# or “number of hits.&# How is it driving top line growth?

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. The posts below, some of the best of the past year on business blogging, provide helpful guidance on launching a new blog successfully; techniques for increasing visits to an existing blog; sources of free and cheap images to help your blog posts stand out; increasing your exposure through blog directories and RSS sites; and developing relationships with other influential bloggers in your industry.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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absatzkraft GmbH | Liefert Kraftstoff für den Vertrieb

Online Marketing Institute

Start Marketing 2.0 Services 2.0 Unternehmen Startseite Marketing Automation as a Service Neukundenakquise, Bestandskundenpflege und Kundenrück- gewinnung als Dienstleistungspaket. Kampagnen zur Gewinnung von Neukunden Schnell umsetzbare Maßnahmen zur Generierung von Leads. Software as a Service Marketbright ist eine führende webbasierte Plattform für die Automatisierung Ihrer Marketingaufgaben.

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Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) h