Sat.Jun 20, 2009 - Fri.Jun 26, 2009

Fearless Competitor

Trending Sources

The state of lead generation today with Jim Dickie of CSO Insights

Fearless Competitor

Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.   The data was shocking. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86%  of companies are raising quotas in 2009. It’s clear that business as usual no longer works.

Web Leads – Pounce, Pause, Nurture or Wait?

Fearless Competitor

Guest post by Mike Damphousse of Green-Leads. Bio below. A few weeks ago I published a product review of Leadlander r. Since then we’ve had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. What do you think?

Comment on Jeff’s upcoming Twitter event

Fearless Competitor

LinkedIn  Groups. Group: Linking Sales Leaders. Subject: New comment (2) on “Ask your toughest questions. Live Q&A with the Fearless Competitor 6/24/09 “&#. hope everyone saw Jeff’s e-book on “ how to find new customers “ I would add a link, if I was learned at Linkedin. So now Jeff is breaking new ground with leveraging Twitter. first bumped into Jeff in Jill Konrath’s totally remarkable e-book “Get back to work faster&# Jeff is a great sales guy, he doesn’t have to say it, it just shows. In fact, you cannot say it and have it be true.

Ask your toughest questions. Live Q&A with the Fearless Competitor 6/24/09

Fearless Competitor

As businesses struggle to drive revenue in this tough economy, marketing and sales professionals face big challenges. They will soon be able to ask anything they wish of a real expert, the Fearless Competitor. This Wednesday, June 24th, from 9am to 5pm ET, you can Tweet any question you wish to @jeff_ogden with hashtag #fearless and you’ll get an answer. It’s totally free and you don’t even have to register. Take advantage of this free resource this coming Wednesday

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.  The only problems with the Flip are that you need to be close to get a good video and you need steady hands.  I failed on both accounts. 

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results. In a competitive process, they stood out."

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. So let’s go through some of your options when it comes to the tactics of social networking marketing. Be sure to get your employees involved.

CPM 19

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? What do you think?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World&#.  Zillions of blog posts.

Paper 12

7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable. In fact I wondered if I could get this eBook out fast enough to share these ideas with you before they actually happened!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Goals of Lead Nurturing

Digital Body Language

One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. At that level, there seems to be general agreement that it’s a great process to put in place. Similarly, the results are clearly showing that there is tremendous value in nurturing leads. However, there is often something of a lack of consensus on what the approach should be for nurturing leads.

OneRiot.com - b2b marketing

delicious b2bmarketing

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi. Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. First shared by: theRab : RT @dgtlpapercuts: Are B2B Companies Ready for the Real Time Web? Wonde. This is an interesting read.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Content Strategy as the Future of Marketing

Junta 42

Kristina Halvorson ( @halvorson ) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing.  It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy.    My key thoughts while reviewing her presentation include: Relevance is key to your brand's importance to a customer.  Relevance is created through the distribution of consistent, compelling content. Information from a brand must be useful. Plan for one NOW. 

Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs

ViewPoint

absatzkraft GmbH | Liefert Kraftstoff für den Vertrieb

delicious b2bmarketing

Start Marketing 2.0 Services 2.0 Unternehmen Startseite Marketing Automation as a Service Neukundenakquise, Bestandskundenpflege und Kundenrück- gewinnung als Dienstleistungspaket. Kampagnen zur Gewinnung von Neukunden Schnell umsetzbare Maßnahmen zur Generierung von Leads. Software as a Service Marketbright ist eine führende webbasierte Plattform für die Automatisierung Ihrer Marketingaufgaben.

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

Is Time-of-Day Sending Overhyped?

Digital Body Language

I can't recall the last time I waited in my inbox at 10:01 on a Tuesday clicking the "Send/Receive" button repeatedly eagerly anticipating the next edition of my favourite corporate newsletter. I'm not particularly bothered by what times emails arrive, as a recipient. strongly doubt that I'm alone in that. So why is the email industry enamoured by time-of-day sending optimization? This is not easy.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth , this will be an ongoing experiment. Does it work?

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested). In particular, I was interested in what Frank Eliason, Director of Digital Care for Comcast had to say about how they are using Twitter to enhance customer service. He is on twitter as @ComcastCares.

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested). In particular, I was interested in what Frank Eliason, Director of Digital Care for Comcast had to say about how they are using Twitter to enhance customer service. He is on twitter as @ComcastCares.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?