Sat.Jan 20, 2007 - Fri.Jan 26, 2007

Fearless Competitor

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator.

B2B Lead Generation Blog: Podcast: Use Feedback to Boost Lead Generation

B2B Lead Generation Blog

ever feel like the results of your lead generation efforts aren't being fully utilized? you're not alone. without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

B2B Lead Generation Blog

john jantsch, small business marketing expert and author of duct tape marketing recently interviewed me and sales expert jill konrath, author of selling to big companies about what sales really needs from marketing

Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. What does this all mean? youtube

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Blogger: Redirecting

Buzz Marketing for Technology

Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain. Why Britain

Nuances in Customer Experience Management Methodologies (Is that a catchy title or what?)

Customer Experience Matrix

I’ve been looking at customer experience management methodologies recently. All seem similar at first, but after a while you begin to pick up on the nuances that distinguish them. Here are some of the differences I’ve noticed. focus on function vs. emotion. The general idea of customer experience management boils down to identifying and meeting customer needs. Presumably these include both functional and emotional needs, but some methodologies make a particular point of stressing the emotional aspect of experiences. focus on ‘moments of truth’ vs. all experiences. This one really intrigues me.

Customer Experience Frameworks

Customer Experience Matrix

One of the interesting things about writing this blog is seeing how visitors find it. I use a simple page-tagging service called StatCounter that tells me which Web page visitors come from. Often these are Google searches for terms that have been used in my posts. When I have a few minutes to spare, I often click on those searches myself to see what else is coming up. Yesterday someone did one of those searches on “customer experience framework”. But in general, it’s interesting to see the variety of approaches being taken. Others describe the process of designing a company’s target experience.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). You won’t be surprised that all four rules relate to sharing data. But this perspective does lead to past the usual corporate boundaries towards the complete customer experience. In particular, “New Rule #1” (“It’s still all about the product”) recommends that retailers partner with other companies to expand their offerings.

Two New Web Marketing Concepts

WebMarketCentral

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. Beyond the limitation to Firefox, one has to ask the question: do users really want a "branded" web browser? Time will tell.

E-mail overload costs organizations over $5,000 per user per year

The ROI Guy

E-mail has grown to be one of the most important communication and collaboration tools for business. As a result of its utility, according to IDC e-mail volume has doubled over the past 5 years to over 40 billion person to person e-mails daily. Moreover, the volume is expected to continue to grow over 18% in each of the next five years. For the average e-mail user over 30% of their day is now spent on creating, organizing, reading and responding to e-mail, a significant amount of time that could potentially be streamlined. Widely reported are the e-mail volume issues relating to spam.

E-mail overload costs organizations over $5,000 per user per year

Tom Pisello

E-mail has grown to be one of the most important communication and collaboration tools for business. As a result of its utility, according to IDC e-mail volume has doubled over the past 5 years to over 40 billion person to person e-mails daily. Moreover, the volume is expected to continue to grow over 18% in each of the next five years. For the average e-mail user over 30% of their day is now spent on creating, organizing, reading and responding to e-mail, a significant amount of time that could potentially be streamlined. Widely reported are the e-mail volume issues relating to spam.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.