Fri.Jul 29, 2016

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7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? Ends up, not so many. Don’t believe me? You only have to look at how much budget SEO gets.

Email Marketing: The Permission Question and the Deliverability Answer

It's All About Revenue

Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well. Why the change? Download it today!

How We Reached $15K in MRR from Our B2B Marketing Blog

bizible

We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. We Kept The Quality Bar High and Stayed Patient. What happened in September? Why is this important?

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Is there such a thing as “too much data”?

Biznology

Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. More information does not necessarily bring us closer to our goal. Know what you’re looking for. Like this post?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Can Accenture Take Over Advertising?

Contently

Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. The goal? To develop advertising and marketing creative for its clients. And there are six more studios in the works. An opening. How big are digital agencies born of strategic consultancy firms?

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How to Deliver Negative Feedback & Why It Matters [Infographic]

Hubspot

Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something. But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction. It's all about how you give that negative feedback.

The Psychology Behind the Emotions that Spur Viral Content

Content Standard

“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. recipe. formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral? What is it that makes us share? At Fractl, where I work as the strategic growth specialist, my team sought to answer these questions. What if Your Content Is Negative?

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

Hubspot

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Desired Content. Misplaced Priorities.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Is Everyone in Your Marketing Organization Speaking the Same Language?

Hive9

Marketers are communicators. In theory that means we know the value of making sure that all terms and ideas are clear. In practice, marketers don’t always take the time to sit down and make sure everyone in the organization is on the same page. Hive9

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Learning to Love TOFU [Podcast]

B2B Marketing Insider

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on their top-of-the-funnel (TOFU) strategy, whether more campaigns are better, how TOFU campaigns scale, […]. Content Marketing

4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

Hubspot

Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

SnapWrap: The Future, Live Streaming, Brands, and More!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. The year is 2026.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

6 Best Practices For More Effective Direct Mail Campaigns

Radius

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. As Sangram Vajre , CMO at Terminus, says “engage your prospects everywhere they are.”. This approach is the core of most marketing strategies nowadays. But what about direct mail?  response rate. But execution is key.

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All Purchase Decisions Are Made By People

Kaon

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets. Uncertainty. Risk Aversion. Dissatisfaction. Originally posted on MediaPost.

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What Is Big Data’s Relationship to the Cloud?

B2B Lead Blog

Big data is widely utilized by businesses and nonprofits alike, and yet it remains shrouded in mystery with few people truly understanding what it is and how to make use of it. The purpose of big data is to drive business intelligence and encourage smarter decision-making that’s based on real-time trends. While it’s difficult to […]. Big Data Marketing big data

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Wow, There is So Much Marketing Technology

SnapApp

Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many there are!”

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Sales Enablement Insights from Jim Ninivaggi, Brainshark’s New SVP of Strategic Partnerships

Brainshark

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What’s the REAL Reason Robin Kurtz Gets So Many Party Invites?

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). So I signed up for classes. The process was fun and I was hooked. Why do I love cake decorating? The sugar!

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3 Tips to Improve Marketing Accountability

It's All About Revenue

Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success. billion by 2017.

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A Practical Playbook for Account Based Marketing

DiscoverOrg

Looking to give a your sales a boost? DiscoverOrg recently partnered with ListenLoop to improve our own ABM program. Based on our own lessons learned, we decided to create an Account-Based Marketing Playbook that identifies how to take a more targeted approach to the sales and marketing process – ultimately leading to faster growth. It is filled with a lot of fluff. Click To Tweet.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Strategy Before Tactics: 3 Simple Steps for More Effective Content

Kapost

It’s not easy to know where and how to allocate funds to craft an effective content strategy. Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark. Many companies continue to rely on guesswork guided by the latest trends or past successes. B2B Marketing Playbook. Align the budget with content goals.

7 Tips for Getting More Responses to Your Emails

LEADership

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth is, it can be hard to get a lot of responses to the average email campaign. It’s possible to send out hundreds of emails, and only get a handful of responses back. Let’s take a look, and see what they have to say.

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Thought Leadership Marketing–How to Get Started

Hinge Marketing

You’ve heard time and again that professional services firms need to focus on thought leadership as part of a modern marketing strategy. Great. What does that even mean? And more importantly, how do you get started? Do you just start writing about things you know or should you put together some kind of plan? Does there need to be any rhyme or reason to what you put out? Easy enough.

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10 Ways to Improve Your Email Deliverability with Better Content

Sales Intelligence View

No matter how great your marketing copy might be, or how revolutionary your offering, it means nothing if your email never gets to a target’s inbox. Email deliverability is the percentage of emails sent that successfully end up in an inbox. It’s all of your sent emails minus bounces, undeliverables, bad addresses, messages caught in […]. Market Intelligence deliverability tips email deliverability email marketing tips how to increase email deliverability insideview tips

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10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Interactive Content Marketing Weekly Roundup: July 25 – July 29

ion interactive

If you’re reading this post it means you’re a super smart marketer and that you’ve almost made it to the weekend. You rock and welcome to Friday! Here’s your weekly roundup of news and trends on interactive content marketing. Here’s Why I Took Your Quiz Anna Talerico examines the elements that make quizzes so effective and answers the question: “why are we so engaged with quizzes?”   Here’s why no one finishes your online quiz Yes, quizzes are amazing at engaging your audience but it’s not always fun and games. We discuss why your quiz might not be hitting home. It’s imperative. Facebook.

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