| | | Fearless Competitor | | | | 12 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR MAY 20, 2013  10 Things Your CEO Needs to Know Now about B2B Demand Generation '10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. Why do I feel for struggling salespeople? First and foremost, I carried a bag for over two decades, so I know how your feel. | FEARLESS COMPETITOR MAY 18, 2013  Weekend Summary of Highlights from the Fearless Competitor blog 'The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Here are some of the most popular posts from this week at this Fearless Competitor blog. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Very smart move! | | | | | |
| FEARLESS COMPETITOR MAY 22, 2013  How to Turn a White Paper into a Content Marketing Machine 'How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead? | FEARLESS COMPETITOR MAY 19, 2013  How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings 'Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out this to learn more and you’ll find a great offer for you. But they didn’t do much at all with it. Jeff Sands. | FEARLESS COMPETITOR MAY 22, 2013 What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas 'Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. had proposed developing buyer personas for them. He wrote to me : “In terms of Personas, we’ve hired a top agency in NYC to help us with our Brand and Website and they are using a specific methodology for that endeavor. Also in terms of Personas, both myself and my associate have worked with and trained with Alan Cooper in the 90′s. link] who is considered the founder and author of persona driven solutions and design. What do you think? | | | | | | | | |
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FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013  Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
'(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out this to learn more and you’ll find a great offer for you. In this encore episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Margaret Molloy today in this very informative show. MORE >> -
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013  Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. Editor’s Note: Laura Patterson (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of Find New Customers and a past guest on Marketing Made Simple TV too. So when they invited me to share the findings of this recent study, I was delighted to do so. Find New Customers is also a member of ITSMA. The study, began by VEM initially, is now in its 12 th year. Grades were similar to last year. A – 27%. MORE >> -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013  B2B from AtoZ – Digital Marketing with @BillBlaneyb2b on Marketing Made Simple TV
'In this episode of the TV on the Web show, Marketing Made Simple TV, (best viewed in Full Screen mode) Bill Blaney , author of B2B AtoZ sits down with show host Jeff Ogden to discuss insights on B2B marketing today. If you’re a b2b marketer, sales leader or business owner, this show’s for you. You can also follow Bill on Twitter at BillBlaneyB2B. In this show, you’ll learn: Why B2B marketing is so different today, from even a few years ago. Key myths about B2B marketing. Things people thought were true, but aren’t. million people. MORE >> -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013  Why Content Marketing is Like Training to Run a Marathon
'Content Marketing is Like Training to Run a Marathon. Dammit! I’ve always want to to run 26.2 miles, but I never did. But I’ve thought long and hard about what it would take to run those 26.2 miles. A lot of hard work and preparation. And now that I’m in my 50′s, I suspect the chance for Jeff Ogden to run a marathon has passed me by forever. But this blog is about marketing and growing revenue in your business – and that takes great content. But what does it really take to create great content? thought long and hard about that question. You need a plan. MORE >> -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013  Keep Doing Good Stuff and You Never Know What Will Happen
'Jeff Ogden of Marketing Made Simple TV invited to do executive interviews at a big NYC event for a huge global advertising firm. Over a year ago, I created the TV on the Web show, Marketing Made Simple TV. With weekly shows, Marketing Made Simple TV has grown and grown and I’ve had the pleasure of interviewing many very well-known business leaders. I’ve also done live interviews, like Scott Monty of Ford (pictured here). And slowly but surely, I get better and better at it. ” Keep working and improving and good things happen. They hired a film crew. That’s what I did. MORE >>
- Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
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