Sat.Sep 17, 2016 - Fri.Sep 23, 2016

Fearless Competitor

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The Week Has begun

Fearless Competitor

It is Monday.  Let’s go to work. I was contacted about using my expertise in sales and marketing to answer questions for a show.  I learned when I created an online marketing show that people like to demonstrate their expertise and I interviewed many famous people.  My moral from that show is this “Just ask.” You simply will never see that in NFL games. BtoB Marketing

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It is Sunday and life is grand

Fearless Competitor

Simple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar. Filed under: BtoB Marketing. BtoB Marketing

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The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do you think of this idea?  Love your comments.

The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. That bring us to a key marketing idea.  How are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept?  Love to read your comments.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Art of Digital Marketing

Fearless Competitor

Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing.  IBM donates to Seth’s charity, which is a touching event. He shared the awesome power of computers and artificial intelligence.  They help us compete on Jeopardy for instance and our phones get smarter and smarter.  We design buildings using computers. What do you think?

Our Life in a Digital World

Fearless Competitor

Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing is all about storytelling.  Can you tell great stories about your products and services? 

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The Need to Focus on the Buyer

Fearless Competitor

The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  million to $6.8 million. just want to help you have success too.

The World of Digital Marketing

Fearless Competitor

Love  the ideas of Seth Godin and he writes for IBM who donates to his charity. Filed under: BtoB Marketing. BtoB Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Love this Seth Godin post for IBM

Fearless Competitor

In it he shares the digital power of computers and all they make possible in the world.  But all in all, marketing is about telling great stories. Hope you like it.  IBM pays a charity for these. The Art of Digital Marketing by Seth Godin. https://www.ibm.com/think/marketing/the-art-of-digital-marketing/. What do you think?  We love good marketing and appreciate Seth’s ideas. Filed under: BtoB Marketing. BtoB Marketing

BtoB 2

Why I don’t smoke

Fearless Competitor

My natural father, DeVon Ogden, worked in a factory and smoked.  He died of lung cancer at age 52 – a relatively young man. study I saw tested lab rats with marijuana and one I saw used nicotine.  It starved the rats, then offered them the choice of smoking or food.  If memory serves, they all chose nicotine.  In a study, rats were too lazy to stop the drug. Because of the highly addictive nature, I do not smoke and no one in my family smokes. Do you smoke?  Are you trying to quit?  Let me know what you think? Filed under: BtoB Marketing , Marketing Automation.

The Reason for Not Smoking

Fearless Competitor

My natural father DeVon Ogden, who was at our house in Indiana for the huge EF4 tornado, worked in a factory and smoked.  He died of lung cancer at age 51, which was a very young age to be lost. None of his kids smoke, although tobacco was the big cash crop in Indiana back then. I saw a study of lab rats tested with nicotine.  They starved them and offered food or nicotine.  They all chose the drug over life saving food. Smoking kills and is highly addictive.  I do not smoke and if you do, I hope your are trying to quit. What do you think?  Love to hear your ideas. Filed under: BtoB Marketing.

Why Context Is More Important Than Content In Marketing

Tony Zambito

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Context Connects. Enjoy.).

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. In a report released earlier this year from Seismic and Demand Metric, 80 percent […]. Data Quality Management

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

History of Marketing Technology and What's Special about Journey Orchestration

Customer Experience Matrix

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? The timeline* traces three categories: marketing channels; tools used by marketers to manage those channels; and data available to marketers.

This Week in Content Marketing: The Business Model of More vs. Less Content

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this post- Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model.

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them

bizible

With the right tools, the general concept of calculating the ROI of paid media is pretty simple. multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. If your attribution solution has API integrations with the paid media channels, you can even pull in the cost data in the same place.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Your Desire to Be Creative Actually Conflicts with Your Craft

B2B Marketing Insider

As you know, our show is dedicated to helping more people trust their intuition. But when it comes to creating something, we’ve been struggling with one question lately: Why do so many people struggle to start?  In today’s episode, we hypothesize that those who follow their intuition all have one trait in common: the bias to […]. Content Marketing

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Develop A Successful Content Marketing Strategy With These 6 Questions

B2B Marketing Insider

Producing content isn’t hard. With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. But what’s hard for many marketers today is getting their content seen by their target audience. With 76% of marketers planning to produce more […]. Content Marketing

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

20 Examples of Social Proof in Action

Hubspot

I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed. What Is Social Proof? It makes sense, right? User Social Proof.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good?

When & Where Should B2B Companies Outsource Marketing?

The Point

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. have no problem with our firm being an “on demand” resource for if and when people need us. Where will content appear?

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How to Move from Monologues to Dialogues with Engagement Marketing

Modern B2B Marketing

Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. It started slowly and our content was missing the mark. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. Pay Attention to Inactivity. Use the Right Content.

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. Sound like a tough job to accomplish with a single message? It sure is! But these 5 examples prove that it’s possible if you use the right visual elements. 1.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Rock the World of Events and Marketing Automation

It's All About Revenue

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. That’s powerful. What if we made events work for you. Marketing Automation

The Decentralized Content Marketing Playbook [Infographic]

Hubspot

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling. Top content marketers aren't simply cranking out blog posts and ebooks.

FinTech 2017: how digital transformation challenges of banks will lead to acquisitions

i-Scoop

As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Several examples have shown different approaches and virtually every analyst is emphasizing the more collaborative approach. Yet, not all […].

Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Modern B2B Marketing

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Marketing To Millennials Is A Mistake

B2B Marketing Insider

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy

How To Be a B2B Marketer At Dreamforce 2016

bizible

If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. All you have to do is register. Time: 7:30am – 5:00pm PST.

What is Nurture Marketing? Pt. 1 – The High Level

Fathom

I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. What do these terms seriously mean, though? Are they interchangeable? Are they fluff? For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Integrated Marketing? The end result?

3 Inbound Marketing Insights from the State of Inbound 2016 Report

Synecore

It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. Inbound Marketing

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.