September, 2016

Fearless Competitor

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The Awesome Power of an Underdog

Fearless Competitor

We recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971.  I was a very young boy of about 12 years old but I was at that race.  Highly recommended movie. The local community hydroplane was Miss Madison then. (Oh Boy Oberto (see image) now with a sponsor and they use turbine engines now.).

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The Week Has begun

Fearless Competitor

It is Monday.  Let’s go to work. I was contacted about using my expertise in sales and marketing to answer questions for a show.  I learned when I created an online marketing show that people like to demonstrate their expertise and I interviewed many famous people.  My moral from that show is this “Just ask.” You simply will never see that in NFL games. BtoB Marketing

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It is Sunday and life is grand

Fearless Competitor

Simple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar. Filed under: BtoB Marketing. BtoB Marketing

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The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do you think of this idea?  Love your comments.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Colleges with Great Academics this Saturday

Fearless Competitor

Duke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other.  Both are great academic institutions.  Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. 30pm on NBC on Saturday afternoon.  I’m there.  Are you?

The Book that Saved my Life

Fearless Competitor

Over two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. fainted and fell 10 to 12 feet to a concrete floor.  My spine was cracked in two places and I was very badly injured.  That is the image. Have you a story like this?

The Art of Digital Marketing

Fearless Competitor

Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing.  IBM donates to Seth’s charity, which is a touching event. He shared the awesome power of computers and artificial intelligence.  They help us compete on Jeopardy for instance and our phones get smarter and smarter.  We design buildings using computers. What do you think?

Our Life in a Digital World

Fearless Competitor

Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing is all about storytelling.  Can you tell great stories about your products and services? 

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Need to Focus on the Buyer

Fearless Competitor

The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  million to $6.8 million. just want to help you have success too.

The Power of Customer Focus

Fearless Competitor

One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” ” I replied “I will sell it if you put it in writing.  They did. flew to Roanoke, VA and Reno, NV to tour their warehouses with the warehouses managers.  I learned their issues and challenges.  Met the company and hammered out a deal.  ”  She said no. 

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The World of Digital Marketing

Fearless Competitor

Love  the ideas of Seth Godin and he writes for IBM who donates to his charity. Filed under: BtoB Marketing. BtoB Marketing

Love this Seth Godin post for IBM

Fearless Competitor

In it he shares the digital power of computers and all they make possible in the world.  But all in all, marketing is about telling great stories. Hope you like it.  IBM pays a charity for these. The Art of Digital Marketing by Seth Godin. https://www.ibm.com/think/marketing/the-art-of-digital-marketing/. What do you think?  We love good marketing and appreciate Seth’s ideas. Filed under: BtoB Marketing. BtoB Marketing

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Why I don’t smoke

Fearless Competitor

My natural father, DeVon Ogden, worked in a factory and smoked.  He died of lung cancer at age 52 – a relatively young man. study I saw tested lab rats with marijuana and one I saw used nicotine.  It starved the rats, then offered them the choice of smoking or food.  If memory serves, they all chose nicotine.  In a study, rats were too lazy to stop the drug. Because of the highly addictive nature, I do not smoke and no one in my family smokes. Do you smoke?  Are you trying to quit?  Let me know what you think? Filed under: BtoB Marketing , Marketing Automation.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Reason for Not Smoking

Fearless Competitor

My natural father DeVon Ogden, who was at our house in Indiana for the huge EF4 tornado, worked in a factory and smoked.  He died of lung cancer at age 51, which was a very young age to be lost. None of his kids smoke, although tobacco was the big cash crop in Indiana back then. I saw a study of lab rats tested with nicotine.  They starved them and offered food or nicotine.  They all chose the drug over life saving food. Smoking kills and is highly addictive.  I do not smoke and if you do, I hope your are trying to quit. What do you think?  Love to hear your ideas. Filed under: BtoB Marketing.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. They also need cultural fluency. On Social Media.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.  Depending on the source and what you read, well, it can get downright confusing indeed. Customer Segmentation. Professions. Roles. Firmographics. Demographics.

Why Context Is More Important Than Content In Marketing

Tony Zambito

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Context Connects. Enjoy.).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately Eleven percent of respondents claimed that finding time for writing is their greatest challenge as an inbound marketer.

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users. And they’re on pace to exceed a million users by the end this year. images/2016/09/Jim-Fowler-interview.mp3. Writers note: The transcript has been edited for publication.

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think. Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s. But every action has a reaction.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

It's All About Revenue

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. This is the real world. Business is hard. Not even close. .

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. Let’s look at some stats from a recent study from Ascend2 : 76% of marketers say marketing automation is very important to their marketing performance.

The Power of Instagram in Email Marketing

It's All About Revenue

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much. How could Facebook justify paying that much for a tiny competitor? Increasing Email Engagement.

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How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. Fortunately, other data is available. This shows growth of around 12% per year from 2000 through 2012.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

Content marketing is still one of the hottest topics on the minds of marketers. And And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. Content Marketing

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Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? You might have watched the video ad just to see why it was so popular. And you might have thought, “Huh, that video wasn’t very good. Why are people watching it?” Not much, anyway. Not true. Selling more stuff.

Content Marketing World 2016 – Just Do Nothing

ANNUITAS

We weren’t that far apart … but he, of course said it more eloquently. And with better slides. And music. told both of the journalists that I thought the biggest change in content marketing next year was going to be a marked reduction in the volume of content being produced. The bottom line being that companies are realizing that building it doesn’t guarantee that anyone will read it.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

3 Ways To Gain Executive Buy In

ANNUITAS

It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO?  Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. Don’t assume everyone has the same goals when sharing your ideas.

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5 Ways Outbound and Inbound Marketing Complement Each Other

Act-On

What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer. And, most likely, more of you would say “inbound” than would say “outbound.” So what about outbound? Conclusion.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. We met in the same office as we would six years later for our podcast interview, and he basically gave me the roadmap for my professional career for the next five years. Anvil Media.

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

By Mark Schaefer. received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. — nearly all of us immigrants — our family tree has tangled roots and uncovering where we come from can be an obsession. The mind game. But what about today? Here is a grand irony.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.