We interviewed Jeffrey for Mad Marketing TV’s 2012 Kickoff show (Thursday at noon ET). So please help him get the word out about his new book. Jeff Ogden, President of Find New Customers and Host of Mad Marketing TV. Running the Gauntlet Needs Your Help! Happy New Year!  It’s an exciting time and you can turn this change into profitable success for you and your business. We’re kicking off 2012 with the release of my new book,   Running the Gauntlet , which launched nationally this last week. Are you ready to run the gauntlet this year? 2012 is all about CHANGE: Change your ATTITUDE. MORE >>

According to a recent study by CMOSurvey.org, Marketing Outsourcing  - outsourcing of marketing is growing fast. Click the link to read the original post, including the downside of outsourcing.). This study, by Christine Moorman, Director of The CMO Survey and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University, wanted to determine how much marketers were outsourcing. “ I asked top marketers to report how much they expected their companies to outsource marketing in the next 12 months. ” The findings were interesting. to 9.3%. MORE >>

I’d like to share my latest project. I’ve been invited to head the Social Media for the Notre Dame Club of New York City. Since the booming B2B demand generation company Find New Customers was built using social media, it makes a lot of sense. Google my name “Jeff Ogden” to see just how popular we have become using social media.). Notre Dame is my alma mater. have a degree in marketing from there. In fact, BusinessWeek named the University of Notre Dame as the Best Undergraduate Business Program two years running. Sorry Wharton and Harvard.). NOTRE DAME NO. MORE >>

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. And you need to map that content to titles, industry, products, buying stage and more. The result: Those software package have a massive appetite for great customer-focused content. For most companies, it’s overwhelming. They feel it’s too much. Watch these two Mad Marketing TV episodes. Joe Pulizzi. Think Like a Publisher with Jim Burns of Avitage. MORE >>

Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. So Jeff Ogden, Founder and President of Find New Customers created this slick overview in Slideshare. Notice that it has an embedded audio file? We don’t subject you to mind-numbing silent slides. Power of lead nurturing in B2B. To learn about lead nurturing, please visit Find New Customers Lead Nurturing. What do you think? We love your comments and those who share on social networks. MORE >>