Joe Pulizzi, America’s foremost expert on Content Marketing is our guest on my next episode of Mad Marketing TV. The episode with Joe premiers on Thursday, December 8 at noon ET/9am PT.

Also, since I’m a big football fan, (and graduate of the top rated business school at the University of Notre Dame) I really appreciated this infographic. Like football, you need to mount long drives to turn Visitors into Evangelists. This superb infographic explains how you do this with content.

I hope you’ll join Joe and me on Mad Marketing TV next week.

Jeff Ogden is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV, sponsored by Act-On Software.