December, 2011

Fearless Competitor

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2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Fearless Competitor

Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.).

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The Problem with Kids: How Your Products and Services are Truly Perceived

Fearless Competitor

B2B Lead Generation | Why your products and services are like your kids. A good friend and top sales expert just left his employer. I asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” ” This is the exact problem highlighted in this post, so I want to bring it back. Want to crank up sales and profits in your company? Then stop talking about your kids. I adore my kids. Three boys – 18, 15, and 12. Great kids.

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Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

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Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W.

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Update on Mad Marketing TV

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Mad Marketing TV is by far the most TV-like marketing show available today. Big News: Episode 1 is being redone in the TV-like format! This is why I believe this weekly marketing show I host has a VERY bright future. Like TV, when a guest answers a question, he or she is full screen.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Stop Selling, Start Serving

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A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language.

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Special Christmas Message from Find New Customers

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While we normally share a key marketing lesson using wit and humor in our weekly Laugh and Learn show, today we simply wish our fans a very Merry Christmas. Find New Customers wishes happy holidays to friends, partners and especially our wonderful and valued clients.

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Mad Marketing TV featuring Steve Gershik of 28Marketing

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At noon ET today, Mad Marketing TV – the only TV-style marketing show today, premiered Episode 5 – Lead Nurturing and Scoring featuring Steve Gershik of 28Marketing.com. ( @sgersh ).

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The Difference between Demand Generation and Lead Management by Carlos Hildago

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Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago (@cahildago) of The Annuitas Group and she invited me to share it on this blog and comment about it.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Happy New Year from Find New Customers

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Find New Customers wishes a happy and healthy new year to all clients, partners, vendors and friends.

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How Marketing Automation Supports Demand Generation & Lead Management

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Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of The Annuitas Group and she invited me to share it on this blog and comment about it.

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My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Fearless Competitor

4 out of 5 stars. Just finished my review copy of Find Your Next by Andrea Kates. . I was skeptical as I started, because I’ve read and reviewed so many books on business strategy, but as I dived in more and more, my respect for the book grew.

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Adios Marketo. It was fun!

Fearless Competitor

Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Strong is my Personal Brand?

Fearless Competitor

I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof.

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Sunday Post | Researching Strokes by One Who Suffered a Stroke

Fearless Competitor

We have a tradition here. Sundays are for learning. While I curl up with my Sunday am New York Times, I also like to share great learning with you. And these fascinating TED videos are superb learning tools.

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The “God-Father of Content Marketing” on Mad Marketing TV

Fearless Competitor

Joe Pulizzi, America’s foremost expert on Content Marketing is our guest on my next episode of Mad Marketing TV. The episode with Joe premiers on Thursday, December 8 at noon ET/9am PT.

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Find New Customers Fan of the Month – Cheryl Burgess

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B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Find New Customers Fan of the Month – Cheryl Burgess

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist.

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2011 in Review for Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. (It’s

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Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show

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Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. Jeffrey Hayzlett. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com.

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Happy 6th Birthday, Fearless Competitor!

Fearless Competitor

Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the now booming B2B marketing company Find New Customers was founded in 2009. You can read the first post by using the link at the bottom of this post.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Mad Marketing TV with Social Media Expert, Paul Gillin

Fearless Competitor

Mad Marketing TV, hosted by Jeff Ogden ( @fearlesscomp ) of Find New Customers – the most TV-like marketing show in the industry , just published its latest show with social media expert Paul Gillin, author of The New. Paul Gillin.

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Slideshare – the Quiet Giant of Content Marketing

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At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. Note that it includes an audio track, the lack thereof being the downfall of most presentations.).

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The World’s Greatest Marketing Program?

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Small companies have limited advertising budgets. They cannot buy newspaper ads, Pay per Click Ads and more without exhausting their limited funds. But we may have struck the mother lode: Find New Customers is featured on YouTube every week – all year long.

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Overview of Find New Customers

Fearless Competitor

Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Talk to any sales executive on Earth and you will hear “We need better leads.”

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

The “God-Father of Content Marketing” appears on Mad Marketing TV today

Fearless Competitor

Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV today at noon ET. It’s available on Mad Marketing TV on YouTube and at MadMarketing.tv. Mad Marketing TV is the only TV-like show available today. Joe Pulizzi.

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To be successful, do the opposite

Fearless Competitor

Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. To find a job, look for a company problem and help them solve it.

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3 Marketing Ideas from a great marketing company – Kinaxis

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B2B Demand Generation | Learning from the best. What can you learn from the savviest marketing companies on Earth? It’s more important than ever for business leaders to look at other industries to learn. Ideas from one industry no longer work.

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Sunday Post |Skiing Solo to the North Pole

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We have a tradition at Find New Customers of bringing great educational content on Sundays. I use Sunday morning to curl up with the New York Times (only day of the week I get a real paper) and educate myself. So it makes perfect sense to educate the readers of this blog on Sundays.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Find New Customers Fan of the Month – Cheryl Burgess

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Happy New Year! Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist.

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Find New Customers Fan of the Month – Cheryl Burgess

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess ( @ckburgess ) is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist.

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Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. In this episode, he continues an earlier discussion on a key business initiative at Find New Customers “ Always Be Helping ” and discusses how small acts of kindness can unify people.

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Why Your Website Needs to Be Grand Central Station

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In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there? They are there for the trains. Trains going out and trains coming in. Without trains, Grand Central Station would be empty. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.