December, 2011

Fearless Competitor

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2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

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Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV  (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). We thank the Content Marketing Institute and MarketingProfs for this data. _. By Joe Pulizzi, Content Marketing Expert. But, we’re seeing a lot of changes as well.

The Problem with Kids: How Your Products and Services are Truly Perceived

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B2B Lead Generation | Why your products and services are like your kids. good friend and top sales expert just left his employer. asked him why he left. He said “Because the owner thought buyers were stupid if they cannot see the value.” ” This is the exact problem highlighted in this post, so I want to bring it back. Want to crank up sales and profits in your company? Then stop talking about your kids. adore my kids. Three boys – 18, 15, and 12. Great kids. Want to watch my videos or flip through our family photos? Of course not. ” David was fired.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

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Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. Ruth P.

Update on Mad Marketing TV

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Mad Marketing TV is by far the most TV-like marketing show available today. Big News: Episode 1 is being redone in the TV-like format! This is why I believe this weekly marketing show I host has a VERY bright future. Like TV, when a guest answers a question, he or she is full screen. When content is shown, such as a slide, the slide fills the screen. No other show works this way. No one!

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Special Christmas Message from Find New Customers

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While we normally share a key marketing lesson using wit and humor in our weekly Laugh and Learn show, today we simply wish our fans a very Merry Christmas. Find New Customers  wishes happy holidays to friends, partners and especially our wonderful and valued clients. No more posts through the end of the year, with a few exceptions. This blog turns 6 years old in a few days (Holy Cow!).

Mad Marketing TV featuring Steve Gershik of 28Marketing

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At noon ET today, Mad Marketing TV – the only TV-style marketing show today, premiered  Episode 5 – Lead Nurturing and Scoring featuring Steve Gershik of 28Marketing.com. ( @sgersh ). Steve, one of the top experts in lead nurturing and scoring discusses those key concepts with our show host, Jeff Ogden of Find New Customers. Joe Pulizzi of the Content Marketing Institute.

The Difference between Demand Generation and Lead Management by Carlos Hildago

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Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago (@cahildago) of The Annuitas Group and she invited me to share it on this blog and comment about it. As a B2B demand generation expert, she valued the expertise of Jeff Ogden, President of Find New Customers. And the host of Mad Marketing TV.). agree with Carlos. Good presentation, Carlos.

Happy New Year from Find New Customers

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Find New Customers wishes a happy and healthy new year to all clients, partners, vendors and friends. Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How Marketing Automation Supports Demand Generation & Lead Management

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Lauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of  Find New Customers  (and the host of Mad Marketing TV ) share his insights. Could not agree more with you, Carlos. Demand Generation

My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

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4 out of 5 stars. Just finished my review copy of Find Your Next by Andrea Kates. . I was skeptical as I started, because I’ve read and reviewed so many books on business strategy, but as I dived in more and more, my respect for the book grew. recommend this book for top business executives looking for fresh ideas for dramatic growth. Note about our reviews. We are tough and honest graders.

Adios Marketo. It was fun!

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Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off. For almost three years, we delivered leads to them. These were delivered every month and a small check from Marketo came in the mail every month.

How Strong is my Personal Brand?

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I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand. ” Clearly, we’re doing something right.

Class 18

Sunday Post | Researching Strokes by One Who Suffered a Stroke

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We have a tradition here. Sundays are for learning. While I curl up with my Sunday am New York Times, I also like to share great learning with you. And these fascinating TED videos are superb learning tools. During the week, I’m the founder and President of the B2B demand generation consultancy, Find New Customers. On weekends, I’m a dad, husband and sports fan. An astonishing story.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The “God-Father of Content Marketing” on Mad Marketing TV

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Joe Pulizzi, America’s foremost expert on Content Marketing is our guest on my next episode of Mad Marketing TV. The episode with Joe premiers on Thursday, December 8 at noon ET/9am PT. Also, since I’m a big football fan, (and graduate of the top rated business school at the University of Notre Dame) I really appreciated this infographic. MadMarketingTV

Find New Customers Fan of the Month – Cheryl Burgess

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B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess  is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies. Why don’t you follow her?

Find New Customers Fan of the Month – Cheryl Burgess

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B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess  is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies. Why don’t you follow her?

2011 in Review for Mad Marketing TV

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Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. (It’s always a good idea to recap accomplishments at the end of a year.). Jeff Ogden, the Fearless Competitor, of Find New Customers is the show host.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show

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Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. Jeffrey Hayzlett. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com. Marketers and anyone in business can watch the show premier at MadMarketing.tv or on MadMarketingTV on YouTube on Thursday January 5th at 12:00 PM ET / 9:00 AM PT / 17:00 GMT.

Happy 6th Birthday, Fearless Competitor!

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Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the now booming  B2B marketing company  Find New Customers was founded in 2009. You can read the first post by using the link at the bottom of this post. Click on Happy Birthday to play a audio. happybirthday. We’re deeply honored. link]. Self Education

Mad Marketing TV with Social Media Expert, Paul Gillin

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Mad Marketing TV, hosted by Jeff Ogden ( @fearlesscomp ) of Find New Customers – the most TV-like marketing show in the industry , just published its  latest show with social media expert Paul Gillin, author of The New. Paul Gillin. Influencers , Secrets of Social Media and Social Marketing to the Business Customer. We thank Paul for his appearance on Mad Marketing TV. MadMarketingTV

Slideshare – the Quiet Giant of Content Marketing

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At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. Note that it includes an audio track, the lack thereof being the downfall of most presentations.). But just how big is Slideshare? Let’s let Slideshare tell their story: SlideShare Infographic: The Quiet Giant of Content Marketing.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The World’s Greatest Marketing Program?

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Small companies have limited advertising budgets. They cannot buy newspaper ads, Pay per Click Ads and more without exhausting their limited funds. But we may have struck the mother lode: Find New Customers is featured on YouTube every week – all year long. And Find New Customers is featured prominently in each and every show. As the show host, I book all the guests and interview them on TV.

Overview of Find New Customers

Fearless Competitor

Forgive us, but we simply wish to share a brief company overview of the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Talk to any sales executive on Earth and you will hear “We need better leads.” ” To remind you why this is so important, take a look at top CMO challenges. Can we help you too? Let me know.

The “God-Father of Content Marketing” appears on Mad Marketing TV today

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Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. It’s available on Mad Marketing TV on YouTube and at MadMarketing.tv. Mad Marketing TV is the only TV-like show available today. Joe Pulizzi. Like football, you need to mount long drives to turn Visitors into Evangelists. Content marketing

To be successful, do the opposite

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Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. To find a job, look for a company problem and help them solve it. To become trusted, trust others first. You need to be trust-worthy. What do you think? What happened? Business Strategy

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

3 Marketing Ideas from a great marketing company – Kinaxis

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B2B Demand Generation | Learning from the best. What can you learn from the savviest marketing companies on Earth? It’s more important than ever for business leaders to look at other industries to learn. Ideas from one industry no longer work. This is why companies need to look at new ideas from companies like Kinaxis. With that kind of challenge, how are they faring? Quite well. Thank you.

Sunday Post |Skiing Solo to the North Pole

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We have a tradition at Find New Customers of bringing great educational content on Sundays. I use Sunday morning to curl up with the New York Times (only day of the week I get a real paper) and educate myself. So it makes perfect sense to educate the readers of this blog on Sundays. So grab your Starbucks and watch this video! Cray and stupid act – so it is very interesting. Leadership

Find New Customers Fan of the Month – Cheryl Burgess

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B2B Lead Generation | Find New Customers Fan of the Month. Happy New Year! Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess  is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies. We really appreciate it.

Find New Customers Fan of the Month – Cheryl Burgess

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess ( @ckburgess ) is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies. Why don’t you follow her?

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”

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In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. In this episode, he continues an earlier discussion on a key business initiative at Find New Customers “ Always Be Helping ” and discusses how small acts of kindness can unify people. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? ” Dan McDade, Pointclear.

Why Your Website Needs to Be Grand Central Station

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In order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there? They are there for the trains. Trains going out and trains coming in. Without trains, Grand Central Station would be empty. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. There’s plenty to do at Grand Central Station – shop, grab a bite to eat or enjoy a cocktail. What do you think of this analogy?

Laugh and Learn with Find New Customers | Episode 53 – the Power of Gift-Giving

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In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson from a video example. In this show, he tells the remarkable story of Toms Shoes. We hope you enjoy the show and tune in every Friday for a new episode. We also invite you to check out our other show, Mad Marketing TV , sponsored by Act-On Software. Jeff Ogden, the Fearless Competitor, is the founder and President of the B2B demand generation company, Find New Customers and the host of the weekly B2B marketing show, Mad Marketing TV , sponsored by Act-On Software. Laugh and Learn

Find New Customers Fan of the Month – Cheryl Burgess

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Cheryl Burgess, @ckburgess  is Founding Partner and CMO of Blue Focus Marketing , is a creative and marketing technologist with expertise in B2B marketing and a social media brand strategist. Blue Focus Marketing helps B2B marketers implement social media strategies. Why don’t you follow her?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.