Mad Marketing TV - Buyer Personas with Adele Revella

November 21, 2011 3 Comments

Here is the premier episode of Mad Marketing TV featuring my interview of Adele Revella of the Buyer Persona Institute, the show I host and sponsored by Act-On Software.

Mad Marketing TV runs every Thursday at 9am PT/Noon ET at the Mad Marketing TV channel at YouTube and MadMarketingTV. (There is no show this Thursday, Thanksgiving. The next show is December 1st.)

While this first episode is decent, future episodes will be much more TV-like - side by side interviews, full screen content, and more. We hope you will join us, as we have an amazing group of guests coming in the weeks to come.

Jeff Ogden is the President of Find New Customers ”Demand Generation Made Simple” and the host of Mad Marketing TV. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or sales at findnewcustomers.com.

 

Filed Under: Interviews & Guest Appearances
  • http://www.y8.me.uk y8

    Ola! The Fearless Competitor Jeff Ogden,
    I know what you mean, How many times have you had your vendors arrive at your office, ready to do their “Dog and Pony” show for the hottest, latest new product that is coming to market? They create an amazing presentation, point out all of the great new features, and tell you that this thing is going to sell through like gangbusters. Energized, you quickly put together a marketing mix of materials to spread the word about this new product, using the vendor-supplied postcards, e-newsletters, and point of purchase displays. Your message is clear to your customers - this is the next must-have product. If you don’t buy now, someone else will trump you. Then, after launching your marketing campaign, you call your vendor back and ask them why they think no one has bought the new product from you. The problem? You were so busy putting together a strong message that sold the benefits of the new product that you forgot to determine who it would actually benefit - who cares? You forgot to evaluate and address your buyer persona.
    Nice One!

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  • The Fearless Competitor, Jeff Ogden

    Thanks for your comment, Y8! Much appreciated.

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