Mon.May 07, 2012

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Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need? Your social media program needs time. The old-fashioned time that is measured on a calendar, not in staff hours.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic.

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B2B Marketers: It’s Time to Claim Your Facebook Company Page

B2B Marketing Traction

You may not know it, but your company page already exists on Facebook. And, it’s blank. Why? Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. If an employee types in a variation of your company name, Facebook will create another company page.

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Industrial Content Marketing with Purpose

Industrial Marketing Today

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 10 Best Marketing Infographics of 2012 (So Far)

Hubspot

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? This post has rounded up the best of the best -- the ones that are chock full of information, excel at data visualization, and deliver brand new data to mar

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11 Apps Every Marketer Should Download

Hubspot

Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs. That's right -- now there are apps out there that make a marketer's life easier, and even make them better at their jobs.

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Niche vs General Marketing: What's the Difference?

SnapApp

Successful businesses generally use one of two marketing strategies. They can try to appeal to everybody -- like Walmart or McDonald's -- or they can aim for a small but dedicated core group. This second approach, called niche marketing, has successfully created businesses focusing on customers ranging from scrapbooking aficionados to Dungeons & Dragons enthusiasts.

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Adobe Experience Cloud Blog

by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins. Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest.