Sun.Feb 19, 2012

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How to Get the CEO to Support Your Next Marketing Plan

markempa

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. He voiced his frustration to me: “Nearly everyone I talked to said that they knew all of the best practices but can’t execute them because they don’t have executive support –

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5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

Convince & Convert

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket?

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