Sun.Feb 19, 2012

Fearless Competitor

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Sunday Learning | Shape-Shifting Dinosaurs – Great TED Video

Fearless Competitor

At Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. Kids and those of us into nature love dinosaurs, so this TED talk caught my eye. Hope it does yours too. link]  Where are the baby dinosaurs? On weekends, he’s a dad, husband and avid (but lousy) basketball player.

The social media measurement smackdown

grow - Practical Marketing Solutions

Last week I was involved in what one tweeter characterized as an “ROI smackdown.” ” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. I’m so tired of it. You can’t measure what you’re doing and people should not even try.” ” I began to twitch. That’s $12,000.

How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation Blog

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach.  A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. ” I feel his pain. They could care less about clicks or responses.

Plan 73

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.