10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one? I feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. Why do I feel for struggling salespeople? I carried a quota. I was you. Recent experience bears it out too.
7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Jeff Ogden of Find New Customers ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” Modesty.
Every single day is a gift for me
APRIL 9, 2015
Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc. But thankfully I got many prayers and support from so many people, so that every day I’m alive is like a new Christmas gift for me.
The story of Business Objects
SEPTEMBER 28, 2016
I was working for a business called Business Objects in New York City. They are now part of IBM. The product was business intelligence and I won every deal I worked. They were struggling with General Electric and I asked to take it over. They said I could. Managed GE as a global account. Won a very important deal on a GE project called digital cockpit, a management dashboard. It was a huge success.
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Buyer Personas are about people , not websites. ”).
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful. (My Every business needs a mobile website today.
The Need to Focus on the Buyer
SEPTEMBER 21, 2016
The world is changing fast. People are trying to grow their businesses and are looking for people to help them be successful. Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights. Another covered the need to review the sales call after the call is over. million to $6.8
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
The Awesome Power of an Underdog
SEPTEMBER 16, 2016
We recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971. I was a very young boy of about 12 years old but I was at that race. Highly recommended movie. The local community hydroplane was Miss Madison then. (Oh Oh Boy Oberto (see image) now with a sponsor and they use turbine engines now.).
It is Saturday and historic events happened yesterday
NOVEMBER 26, 2016
Fidel Castro, the legendary communist leader died on Friday. That is an event of epic proportions in world history. It is being recognized by all world leaders. Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC. USC is very good this year so I don’t know how we will do. Cannot find my sunglasses but my mom is sending me cheap ones.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. 3) Business to Business (B2B) or Business to Consumer (B2C)?
If you do something, become the best
NOVEMBER 18, 2016
One goal I have to become the best at what I do. That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine. I follow Fender on Twitter now. I also hope to get back into scuba diving, now that I am in Florida. When I lived on Long Island, New York, I became a NAUI certified diver. Sunday is my birthday. BtoB Marketing
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H. You can find Joe on Twitter @JoePulizzi. Change your mindset!Jeff
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. For a related post, see “ CMOs Must Learn to Walk in the Shoes of Buyers Today ” Also wish to address this comment from Matthew. The advice is good but I think it does not go deep enough.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. But salespeople struggle here. Is this a sales call?
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013. Is it helpful or not?
The B2B Demand Gen Marketing Playbook
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ” (He’s considering adding the award-winning marketing expert Jeff Ogden to his team.). Stay tuned.
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
Employment agreements can come back to bite you, big time. I learned that the hard way. I share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. I transferred ownership to them at no charge.
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com (see photo). Thanks @alansee and @fionavesey for that great honor, which I really appreciate. by the way.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? But most are not properly done.
The State of B2B Lead Generation – a great infographic by BuyerZone
JUNE 19, 2012
BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? ” – Jim Burns, CEO of Avitage. No Jim, I cannot. My advice?
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Journal best-selling author. Ted Rubin , the most-followed CMO on Twitter.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you. It’s a heck of a story about how an unlikely man became a star and I hope you learn something from it. In about 1989.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
Things I miss every single day
APRIL 2, 2015
The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken. Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Petersburg where the weather’s beautiful every day.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). The best way to create relevant content is via buyer personas and a content map. It looked like this: Awareness. Evaluation.
If you do something, become the best
NOVEMBER 19, 2016
One goal I have to become the best at what I do. That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine. Hopefully, Mark can help me set it up. I follow Fender on Twitter now. I also hope to get back into scuba diving, now that I am in Florida. Hope to revisit it. Nice to get a win and they play USC tomorrow.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. Income level and profession.
A Down Year for Notre Dame
NOVEMBER 26, 2016
Notre Dame is normally expected to win 8 or 9 games in a 12 game season. Every game is on national TV and they have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback. The defense needs to be far better prepared to stop the triple option. I have enormous respect for the Navy members.
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. The case for building your personal brand. The story behind Guy’s Motorola project.
Sales and Marketing Co-Creation – The Power of a Cold Beer
MAY 6, 2013
At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner. Don’t miss it! What can we do about that? It’s simple. Yes, beer works.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.