Fearless Competitor

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The Book that Saved my Life

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Over two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. fainted and fell 10 to 12 feet to a concrete floor.  My spine was cracked in two places and I was very badly injured.  That is the image. Have you a story like this?

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The Need to Focus on the Buyer

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The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  million to $6.8 million. just want to help you have success too.

The Awesome Power of an Underdog

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We recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971.  I was a very young boy of about 12 years old but I was at that race.  Highly recommended movie. The local community hydroplane was Miss Madison then. (Oh Boy Oberto (see image) now with a sponsor and they use turbine engines now.).

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7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” Modesty.

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The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign.

Find New Customers ends 2014, ready to crank up 2015

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As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.

It is Sunday and life is grand

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Simple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar. Filed under: BtoB Marketing. BtoB Marketing

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Infographics are great for Content Marketing

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Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Should You Do Buyer Personas In-House or Outsource Them?

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Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Buyer Personas are about people , not websites. ”).

Top Ten Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H. You can find Joe on Twitter @JoePulizzi. Change your mindset!Jeff

Won marketing awards and guest post but I’m a Notre Dame grad

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Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). Thanks  @alansee and @fionavesey  for that great honor, which I really appreciate. by the way.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? Marketing Made Simple TV is NOT a web show.

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The Critical Importance of Buyer Personas in B2B Marketing Today

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“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. For a related post, see “ CMOs Must Learn to Walk in the Shoes of Buyers Today ” Also wish to address this comment from Matthew. The advice is good but I think it does not go deep enough.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How Sales Should Deal with Receptionists – the NIZ area

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How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. But salespeople struggle here. Is this a sales call?

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5 Ways to Create Magnetic Content that Wow Your Buyers

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Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013. Is it helpful or not?

How to Organize a Digital Marketing Team – Lessons from Hubspot

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Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). Stay tuned.

Why You Shouldn’t Assume when Signing Employment Agreements

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Employment agreements can come back to bite you, big time. learned that the hard way. share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. transferred ownership to them at no charge. Shame on me.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? But most are not properly done.

The State of B2B Lead Generation – a great infographic by BuyerZone

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BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? ” – Jim Burns, CEO of Avitage.  No Jim, I cannot. My advice?

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The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Journal best-selling author. Ted Rubin , the most-followed CMO on Twitter.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Things I miss every single day

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The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken.  Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Petersburg where the weather’s beautiful every day.

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you.  It’s a heck of a story about how an unlikely man became a star and I hope you learn something from it. However.

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The story of Business Objects

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I was working for a business called Business Objects in New York City.  They are now part of IBM. The product was business intelligence and I won every deal I worked. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  Won a very important deal on a GE project called digital cockpit, a management dashboard.  Things went south. 

How to Create Content Maps That Actually Work in Sales Lead Generation

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How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). The best way to create relevant content is via buyer personas and a content map. It looked like this: Awareness. Evaluation.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Turn a White Paper into a Content Marketing Machine

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How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?

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Top 10 Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. The show stared when I did a webinar on marketing with Act-On Software and VP of Marketing David Applebaum loved my passion and contacted and invited me to do “Phase 2.” ” with them. ” Jim was right.

Where’s your marketing plan? The most important marketing tool.

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“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. Income level and profession.

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How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. The case for building your personal brand. The story behind Guy’s Motorola project.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. However, I had two serious  business problems: I’m the “invisible man” locally.

Sales and Marketing Co-Creation – The Power of a Cold Beer

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At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ”  Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner. Don’t miss it! What can we do about that? It’s simple. Yes, beer works.

EF4 Tornado on April 3, 1974

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On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Jeff Ogden. The corner bedroom of my parents were crushed in and the truck in our driveway was hit by the roof and driven into the truck. If large hail falls, you know high winds are coming. Congratulations to them. NBCNightlyNews.

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Our Life in a Digital World

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Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity. But he also shares that Marketing is all about storytelling.  Can you tell great stories about your products and services? 

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.