10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. Why do I feel for struggling salespeople? First and foremost, I carried a bag for over two decades, so I know how your feel.
7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Jeff Ogden of Find New Customers ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” Modesty.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? Marketing Made Simple TV is NOT a web show.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ” (He’s considering adding the award-winning marketing expert Jeff Ogden to his team.). Stay tuned.
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. For a related post, see “ CMOs Must Learn to Walk in the Shoes of Buyers Today ” Also wish to address this comment from Matthew. The advice is good but I think it does not go deep enough.
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
Employment agreements can come back to bite you, big time. learned that the hard way. share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. transferred ownership to them at no charge. Shame on me.
Every single day is a gift for me
APRIL 9, 2015
Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc. But thankfully I got many prayers and support from so many people, so that every day I’m alive is like a new Christmas gift for me.
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013. Is it helpful or not?
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Buyer Personas are about people , not websites. ”).
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. But salespeople struggle here. Is this a sales call?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H. You can find Joe on Twitter @JoePulizzi. Change your mindset!Jeff
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? ” – Jim Burns, CEO of Avitage. No Jim, I cannot. My advice?
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? But most are not properly done.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Journal best-selling author. Ted Rubin , the most-followed CMO on Twitter.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). The best way to create relevant content is via buyer personas and a content map. It looked like this: Awareness. Evaluation.
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. The case for building your personal brand. The story behind Guy’s Motorola project.
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
by Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. Every CMO needs to read this post, as Jeffrey has tips for you. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __. friendsourcing.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. Income level and profession.
The State of B2B Lead Generation – a great infographic by BuyerZone
JUNE 19, 2012
BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com (see photo). Thanks @alansee and @fionavesey for that great honor, which I really appreciate. by the way.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden he shares insights from his new book, The Science of Marketing. In this show, you’ll learn: Why you need to stop chasing unicorns and rainbows. How a blog is the center of your marketing.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you. It’s a heck of a story about how an unlikely man became a star and I hope you learn something from it. However.
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger
MARCH 28, 2013
Buffer. In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not just chance. How the nightly news is all wrong. It’s NOT about bad news. Tips on how you can make your product go viral. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. He’s been cited frequently in The New York Times, The Wall St.
Sales and Marketing Co-Creation – The Power of a Cold Beer
MAY 6, 2013
At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner. Don’t miss it! What can we do about that? It’s simple. Yes, beer works.
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
How I Post—A Social-Media Core Dump. By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV with host Jeff Ogden.). Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps
Nice to get back in touch with Amanda Nelson at Ringlead
MARCH 12, 2015
Jeffrey L. Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. It’s already been shared on Twitter 100 times, so please check it out. Doing much better now. Thank you.). My contact at Salesforce.com was Amanda Nelson. see photo here).
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. Not only do you get links pointing to you, but some of the audience comes along too. Here are a list of benefits compiled by Brian Clark on guest blogging. in his recent book. Boy does it ever!
Things I miss every single day
APRIL 2, 2015
The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken. Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Petersburg where the weather’s beautiful every day.
EF4 Tornado on April 3, 1974
APRIL 21, 2015
On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Jeff Ogden. The corner bedroom of my parents were crushed in and the truck in our driveway was hit by the roof and driven into the truck. If large hail falls, you know high winds are coming. Congratulations to them. NBCNightlyNews.
Meet new Marketing Made Simple TV guests!
JULY 14, 2013
Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He founded Convince & Convert in 2008. He also buys all the drinks. Greg Ott. Greg Ott.
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
“Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. think this is a big mistake. Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer. Are you listening, Datalogix?