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It is Saturday and historic events happened yesterday

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Fidel Castro, the legendary communist leader died on Friday.  That is an event of epic proportions in world history.  It is being recognized by all world leaders.  Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC.  USC is very good this year so I don’t know how we will do. You will now find Find New Customers here. Jeff Ogden.

If you do something, become the best

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One goal I have to become the best at what I do.  That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  I follow Fender on Twitter now. also hope to get back into scuba diving, now that I am in Florida.  When I lived on Long Island, New York, I became a NAUI certified diver. Sunday is my birthday.  BtoB Marketing

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The Book that Saved my Life

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Over two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. fainted and fell 10 to 12 feet to a concrete floor.  My spine was cracked in two places and I was very badly injured.  That is the image. Have you a story like this?

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7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” Modesty.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

If you do something, become the best

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One goal I have to become the best at what I do.  That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  Hopefully, Mark can help me set it up. follow Fender on Twitter now. also hope to get back into scuba diving, now that I am in Florida.  Hope to revisit it. Nice to get a win and they play USC tomorrow.

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The Awesome Power of an Underdog

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We recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971.  I was a very young boy of about 12 years old but I was at that race.  Highly recommended movie. The local community hydroplane was Miss Madison then. (Oh Boy Oberto (see image) now with a sponsor and they use turbine engines now.).

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Every single day is a gift for me

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Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc. But thankfully I got many prayers and support from so many people, so that every day I’m alive is like a new Christmas gift for me.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Find New Customers ends 2014, ready to crank up 2015

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As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.

Infographics are great for Content Marketing

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Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.

Should You Do Buyer Personas In-House or Outsource Them?

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Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Buyer Personas are about people , not websites. ”).

How to hire your next marketing leader

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Are you looking for results from your next marketing leader? How will you know what to look for? This article was posted before my epic fall, but I want to share it with business leaders of today.  I’m not currently looking for a job. For another point of view, we highly recommend you read. His contention is that the CMO role is vastly more complex and nuanced. Why not? First some background.

Top Ten Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H. You can find Joe on Twitter @JoePulizzi. Change your mindset!Jeff

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Who cares anymore? Marketing Made Simple TV is NOT a web show.

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Won marketing awards and guest post but I’m a Notre Dame grad

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Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). Thanks  @alansee and @fionavesey  for that great honor, which I really appreciate. by the way.

The Critical Importance of Buyer Personas in B2B Marketing Today

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“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. For a related post, see “ CMOs Must Learn to Walk in the Shoes of Buyers Today ” Also wish to address this comment from Matthew. The advice is good but I think it does not go deep enough.

How Sales Should Deal with Receptionists – the NIZ area

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How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. If the form is disabled, just send an email to jeff.ogden at findnewcustomers.com and I will enter you. But salespeople struggle here. Is this a sales call?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Ways to Create Magnetic Content that Wow Your Buyers

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Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Special promotion for July 2013. Is it helpful or not?

How to Organize a Digital Marketing Team – Lessons from Hubspot

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Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.). Stay tuned.

Why You Shouldn’t Assume when Signing Employment Agreements

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Employment agreements can come back to bite you, big time. learned that the hard way. share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. transferred ownership to them at no charge. Shame on me.

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How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? But most are not properly done.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The State of B2B Lead Generation – a great infographic by BuyerZone

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BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content. So you will find it on very few blogs. ” Samantha, BuyerZone. The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Marketing

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? ” – Jim Burns, CEO of Avitage.  No Jim, I cannot. My advice?

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Happy Birthday!

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Today is Sunday, November 20th and today is my birthday.  I’m 57 by the way. Thanks to all my friends and family for their support especially Mark, Mom and all my wonderful sons and former wife and the support of my friends here. Happy Birthday! Filed under: b2b lead generation companies , Blog awards. b2b lead generation companies Blog awards

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Journal best-selling author. Ted Rubin , the most-followed CMO on Twitter.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Colleges with Great Academics this Saturday

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Duke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other.  Both are great academic institutions.  Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. 30pm on NBC on Saturday afternoon.  I’m there.  Are you?

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. About 15 years ago, I had a great success with GE so please let me share how that happened with you.  It’s a heck of a story about how an unlikely man became a star and I hope you learn something from it. However.

Things I miss every single day

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The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken.  Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Petersburg where the weather’s beautiful every day.

It is Sunday and life is grand

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Simple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar. Filed under: BtoB Marketing. BtoB Marketing

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

My blog keeps people interested and a great movie

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I write a blog to keep people’s interest in my stuff.  I hope to get people interested in what I am doing.  I like movies and stuff a lot too. We saw a movie with my Notre Dame roommates called London Falling.  It was  about a major attack on London by a Midwest organization.  The hero of the movie was a Secret Service agent with a new wife and baby. November 20th is my birthday by the way.

A Day of college football

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Saturday is a day mainly to celebrate college football.  My Fighting Irish play today too as well as many top schools. NBC called Notre Dame one of the top 15 schools in the country along with Stanford, but the football is not very good this year.  Their record is 3-6, I believe.  There’s a lot of pressure on the coaches there. Hopefully, they will win today.  Filed under: BtoB Marketing.

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Saturday is a day for college football

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I attended Notre Dame but they are struggling this year.  The football team is down, but next year may be better.  They play Army at 3:30pm on Saturday.  All home games are on NBC. Notre Dame is ranked number one in college basketball I learned recently. sure hope so.  My ND roommates are getting together on January to watch hoops and have a fun weekend.  That will be fun. BtoB Marketing

How to Turn a White Paper into a Content Marketing Machine

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How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.