| | | Everything Technology Marketing | | | | 10 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING MAY 31, 2011  New Report: 2011 B2B Content Marketing Trends SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short. | EVERYTHING TECHNOLOGY MARKETING FEBRUARY 19, 2011  5 Steps to Social Media Leads with Content Marketing One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. of respondents using this metric in 2010 to 65.7% Great question. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. What marketing areas are less important in 2011? | EVERYTHING TECHNOLOGY MARKETING MARCH 14, 2011  8 Tips for Marketing SaaS and Software in the Cloud The cloud is all the rage these days. Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service? Here is why. | EVERYTHING TECHNOLOGY MARKETING APRIL 27, 2011  Is Your Content Marketing Program a Success? Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. | EVERYTHING TECHNOLOGY MARKETING APRIL 12, 2011  Why care about B2B Content Marketing? Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. | | | | | | | |
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 What Are the Top-10 Marketing Books?
There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A. MORE >> -
 Top-3 B2B Content Marketing Formats & Channels
In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. How well are they performing for B2B marketers? What Content Formats Are Most Effective? The chart below shows a blended ranking of the most popular content formats (BTW, not only the "effective" but also the "neutral" ratings influence the overall blended ranking). In contrast, the survey respondents consider podcasts, print articles, and infographics the least effective content formats. MORE >> -
 Take the 2011 B2B Content Marketing Survey
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. MORE >> -
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, NOVEMBER 16, 2011  Take the Survey: B2B Marketing Trends in 2012
With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you MORE >>
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