Everything Technology Marketing

FEBRUARY 21, 2010

In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.

Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

Everything Technology Marketing

FEBRUARY 21, 2010

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. (Great white papers are not so because the writing is great – they are great because the core ideas are.) This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable

Paper 100

Paper Tactics Ad Building Social Media 100