Lead Generation Checklist - Part 2: Sales and Marketing as One Team
Everything Technology Marketing
JANUARY 3, 2010
Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting?
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