October, 2005

Everything Technology Marketing

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B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation Blog

in case you missed it. marketingsherpa's posted their b-to-b lead generation summit notes. here's an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog

the phone is the number one tactic to generate leads according to the direct marketing association's 2005 response rate report which shows the following: telephone, dimensional mail, e-mail, and coupons provided the best response rate

I Bubbled, Dee Scores

Smashmouth Marketing

Played the $500 Omaha 8 today. It was looking like a good day. I had some great hands early. Had to listen to some old farts bitching about my starting hands, but when I'm in late position with no callers yet, I'm going to play a high hand for a raise. maintained an above average stack for most of the day. It was right before dinner break that I got dented. A new player joined the table, and I should have known it was trouble when she told me she had never played O8 before today. look down at AA24 with two diamonds. raise preflop from the cutoff and she calls from the big blind. Great job Dee!

On my way to WPF

Smashmouth Marketing

Today is the $500 Stud 8, reports from the floor tell me that my buddy Dee is doing well. Hope he can hold out, it's time he hit one. should be arriving late and will play tomorrow's $500 Omaha 8. Happy Halloween! Carolyn, Melissa and I carved pumpkins this week. Tore up my digestive system eating the seeds.

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Spam and a Twinkie

Smashmouth Marketing

Played Nashua's $135 tonight. Out with 2 tables left. Then I played a $50 sng, took first with no chop (sweet). Followed by 3 $100 heads up matches. took 2 of the 3, so all in all, it was a +EV night. should have packed it up and gone to bed so I could play the opening day of Foxwoods'WPF , but I decided to go play an all nighter NL game. It wreaked havoc on my digestive system so I slept in and passed on the tourney. Nicknames. love how people get nicknames. My buddy "Fossilman", this kid last night named "Twinkie" (look at his pic, twinkie fits, doesn't it? have a nickname for Norman Chad."Spam".

Private Game Security (Followup to shooting)

Smashmouth Marketing

In followup to the Shooting that took place a couple weeks ago.my buddy is ok. The bullet did more damage to his manhood than his livelihood ;) As a followup though, I've done some thinking about ideas on how to make private games more secure so that things like this are discouraged, or at least safely survived. Cooperate and hand over the money (this advice came from the detectives that investigated the event). Instruct players NOT to call 911 until the gunmen leave (this could result in a hostage situation if the police show up when the gunmen are still there). Keep the rest hidden.

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Dual Monitors = 8 Tables

Smashmouth Marketing

If you are a serious online player and haven't already experienced dual monitors , you don't know what you're missing. I've got two 21" monitors going and can easily watch 8 tables at one time. usually don't, I stick to 4 tabling, but I find it usefull to watch friend's tables, final tables, or just do other work (browsing, email, chat, etc.) My buddy just installed his. I'm sure he's gonna try to 8-table to get his hourly rate up. I'll report on his outcome. He's lucky, his pc is not in the same room as his TV, so he may be able to focus on it

Calling a Raise in the Big Blind

Smashmouth Marketing

Last night in Nashua , I was playing the $60 + one optional $60 rebuy. It was almost the third hour and I had a respectible T9k in front of me. Blinds were 150-300 and I am in early position with ATx. Have I mentioned that I hate AT? Instead of ditching it, limping it, or making a good bet, I simply double the blinds. Everyone folds except the big blind, a friend of mine, who calls with 95x. I bet the hoping to take it, he calls and then takes it with a pair of 9s. When I make a comment to him about playing 95x, he goes on to tell me me he made a correct call. Was it? 1127731 65.86 6186 0.36

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We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Behavioral Economics & Finance in Poker

Smashmouth Marketing

Working on a consulting project this week, I stumbled on a paper by Hersh Shefrin , who has written extensively on the subject of Behavioral Finance. He sumarizes that there are three aspects (in general) to the topic. started wondering about its implications in a poker environment. haven't found anyone that has written on it yet, so I'll keep thinking and digging: Heuristics : People often make decisions based on approximate rules of thumb, not strictly rational analyses. See also cognitive biases and bounded rationality. Thoughts

Blogger Freeroll

Smashmouth Marketing

Just got knocked out of the Pokerstars Blogger Championship. Great job to Stars! The prize pool was well worth playing - a $12k package to the WPT-PCA, flat screen TVs, iPods, etc. I was more impressed with the weak field. I was actually shocked that people that love the game this much were so sloppy with their play. I got cut in half late in the tourney by a weak Ace out of position catching against my QQ. raised him good, but it didn't matter. He was driven to play and write about his glorious skills in his blog. That said, I wanted a field like that. Bring em on!

ARGer, Gavin Smith 3rd in Fiesta al Lago

Smashmouth Marketing

Fellow ARGer Gavin Smith went for his 2nd WPT title this week at the 4th Fiesta al Lago. After an impressive showing with some great plays, Gavin was damaged in a pot with Mihn Ly. The chip count before the hand was 1. Dan Harrington - T3.0m (seat 3) 2. Gavin Smith - T2.8m (seat 5) 3. Minh Ly - T2.4m (seat 2) Gavin Smith has the button with As7s. He raised to T600k and Ly moves all in from the small blind for his T2.4m holding K8x. Gavin goes into the tank for a minute. Gavin doesn't know he is a 62% favorite preflop , but after a bit he makes the call. The board comes Kh 10h 3h 9s 5h.

Do the Clergy play Poker?

Smashmouth Marketing

I'm glad the Nashua poker room is no longer located on Daniel Webster highway. Back in the 19th century, an author by the name of Steven Vincent Benet wrote a story (that later became a play and then a movie) called The Devil and Daniel Webster. It was about a New Hampshire farmer plagued by misfortune. When his bad luck becomes unbearable after his plowshare shatters on a rock that he could swear was not there the day before, and his plow horse starts coughing sickly, the farmer loses it and vows that for 2 cents, he’d sell his soul to the devil.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Marketing Edge

Marketing Edge

the marketing edge brings you an exclusive interview with the senior editor of information week online, mitch wagner, on the release of the apple video ipod. his column on the video ipod set off a firestorm of comments

In doubt? Jam!

Smashmouth Marketing

I've used pokerstove for a while now to calculate equity on ranges of hands. Great software written by prock. Anyway, I had never noticed this on the pokerstove site before, but there is a great discussion of Jam or Fold in headsup situations that is credited to Michael Lerner. It's quite interesting. Take the time to go through the discussion page. It basically confirms what most heads up players already know.agression wins

Marketing Edge

Marketing Edge

it's a small media world and it's getting smaller. still, there are differences in the way journalists perform their craft in europe compared to the united states. in this podcast, mark mitchell, partner of patterson mitchell

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Turning Stone and Greenbeans

Smashmouth Marketing

Last day. Good to see some of my Foxwoods buddies here today: Hamdy, Fabio and crew. Hosed in the tourney, but what a great cash day. There was this goober eminem-wannabe from some local farm town playing the $100 max buy in table. He was surrounded by a posse (I swear to you). They were all over him. Telling him how brilliant he was, etc. He considered his all-ins with second pair to be his best plays. Once I figured him out, I followed him to 3 tables, and about 6 buy-ins. One of the dealers turned to me and wispered "Your ATM?". Can you believe I took the game for 10BB per hour! Soft game.

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Turning Stone Part Deux

Smashmouth Marketing

What a great place. Reminds me of the original old casion at Foxwoods. Small and comfy. The rooms are actually similar to the Pequot rooms. The tourneys are run flawlessly, and without computer registration (hard to believe). I bit the dust today in level 5 with a preflop raise from the cutoff holding 77. The big blind called. The flop hits 7 8 3 with two suits. He checks, not wanting to be outdrawn, I want to bet. Any reasonable bet puts 60% of my stack in the pot. figured if I did that, I was committed with a set. decide to make a less-than-reasonable bet, hoping he will reraise me. He does.

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Turning Stone

Smashmouth Marketing

Heading to Turning Stone today for the East Coast Poker Championship. Have to drive alone. Hopefully, my podcasts are loaded. think it is a 300 mile trek. Buddies buxx and hitman are there already. Aaron (hitman) won his 1k entry already. They said they would call up a cot for the room. Adam (Buxx) says the side games are merely "ok". Well, I bit the bullet already. Heading for the truck

Marketing Edge

Marketing Edge

a shift in ad spending is another trend that marketers are creating and will have to deal with in the coming months. this interview with dave haley of dean foods highlights the trend in consumer package goods to reach the consumer at

Blogger Tourney - kewl

Smashmouth Marketing

I need to register for the Pokerstars online blogger championship. Great idea Stars! This event is powered by PokerStars. Registration code: 3492002

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Birthday and Greenstein

Smashmouth Marketing

Today is my dad's 65'th birthday. He still doesn't like my poker lifestyle, but is impressed when I tell him what it can generate. If you like interesting anecdotes about some famous players, check out Barry Greenstein's player analysis page. Be sure to have your speakers on and click on the "Reason for this song choice" link for each player. Interesting that Barry decided to put this kind of thought into each player

Police : Robbers knew Dracut bar was closed, had poker game

Smashmouth Marketing

By JACK MINCH, Lowell Sun Staff DRACUT -- A trio of men who allegedly robbed Shooter's Sports Bar early Tuesday and shot a man, had to know the bar was closed and also had to know beforehand there was a private poker game being played inside, police said. Michael Breault, of Dracut, was shot during the robbery. He was released from Brigham and Women's Hospital in Boston yesterday, according to a spokeswoman. He's doing well,” said detective Sgt. The bar at 615 Nashua Road is owned by Ronnie Breault, who was not available for comment yesterday. His relationship to Michael Breault is not clear.

Terrible Bad Beat (keep reading)

Smashmouth Marketing

After a great weekend at Fargo, although not showing well in any event other than making the final two tables with my partner Peter Caldes, I took a day to rest and then decided to play my regular Monday night No Limit private game. This game is held at a friend of mine's bar. He's closed on Monday nights so it is perfect for a private game. It all happened so fast, but in the end they ended up with the money, my buddy ended up with a bullet in his leg (he's doing fine today). That's particularly disturbing. All night with the detectives, and I'm still a bit shook up.

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WMC Interviews: Yvonne DiVita

WebMarketCentral

I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita. Her book Dickless Marketing: Smart Marketing to Women Online is raising eyebrows and helping smart marketers improve their results, and her witty and widely-read blog was honored as one of the Best Blogs of 2005 by Marketing Sherpa. What's your background? My teacher called my mother.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Email Newsletters vs. Blogs

WebMarketCentral

When WebMarketCentral was first launched, the plan was to offer an associated newsletter. After careful consideration, this ain't gonna happen. newsletters were, not so many years ago, a clever and unique idea (good newsletters anyway). Just a few short years later, email newsletters are beyond ubiquitous. Even the most laggard of sites offer one. People are sick of them. Email in-boxes are overflowing, few people are signing up, and fewer still are actually opening the newsletters they do receive. Suzanne Falter-Barns does a great job addressing the issue of blogs vs. e-newsletters here.

Two Helpful Marketing Research Sites

WebMarketCentral

Got marketing research to do? Want to stay current on a topic, industry or company? Here are a couple of sites that can help. One that's probably familiar is Individual.com. This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. second helpful tool, one that I hadn't heard of until recently, is BPubs.com. This is a search engine that searches only business publications.

How to Start in a New Marketing Role – RAPIMMR

WebMarketCentral

It's not the most elegant of acronyms, but it is a solid approach to new marketing campaigns or roles. I was recently pointed to a report from Spencer Stuart titled “A Blueprint for Top Marketers' First 100 Days.” It's short and worth a read, but I was expecting more of a detailed roadmap. What their advice comes down to is: talk to lots of people in your new company, establish relationships, and get them on board with your plans. That advice is solid and useful, but hardly profound. So, here's the roadmap I would propose, based on the acronym RAPIMMR: R: Research. Who has great ideas?

Smart Marketing: Your buyers want control

Smart Marketing

i just received an apology letter from worldvision, an organization through which my family and i sponsor an african child. here is a portion of the letter: "we sent several notices to you over the past months stating that we planned to

Staffing and Launching Your Content Marketing Program

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Smart Marketing: The need for focus in your marketing

Smart Marketing

for a while now, i've ranted about the importance of focus in a business' marketing effort. now, the big picture small office blog comes out with a post today about how valuable focus would be to this large, public company