Wed.Aug 03, 2011

Everything Technology Marketing

Trending Sources

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants. The report is set to be launched late August, but here’s a sneak preview.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.

Brand 79

Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

Image by Cristiano Betta via Flickr. This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    Leading up to this final part, part 1 through 4, I covered some of the misconceptions, impact of the social age, what changes were needed, and the establishing of a new role and framework.  Commit To The Right Level Of Time.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead. Mac McIntosh. Here’s an article about the cost efficiencies of marketing-driven sales.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

4 Tools for Measuring Your Online Influence

It's All About Revenue

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes. We decided to spotlight four of the most helpful social media influence measurement tools currently available. Klout. PeerIndex. Crowdbooster.

How do You Get Busy Executives to Engage in an Analysis?

The ROI Guy

In a recent group discussion about diagnostic assessments and economic justification tools, everyone agreed that they were vital for today's frugalnomics afflicted environment. Buyers are forced to do-more-with-less, and reluctant to invest in change. Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. However, the group consensus was that this was easier said than done. Not because they didn't have the tools needed to do the justification.

A review of the book, Pitch Anything, by Oren Klaff

Fearless Competitor

As President of the B2B demand generation company, Find New Customers , and a prolific blogger, I’m often invited to do book reviews. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? S etting the frame.

Three Tips for Crisis Management in a Social Media World

PR Meets Marketing

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Oxymoron of Small Business Social Media Marketing

WindMill Networking

I’ve worked with a great number of small businesses that I admire, both as social media consulting clients as well as potential customers. Social marketers have a complex yet unique combination of traits that make them true artists in their field. Are small businesses ready to appreciate the value that they bring? That’s why I call it an oxymoron. Let me explain further.

Savvy Speaks: How Do You Measure Up?

Savvy B2B Marketing

The saying goes: "If you can't measure you can't manage." " This week, we'd like to share some of the ways we measure the impact of the work we do. Michele. Measure results against a defined objective. There are so many things that you could measure that it's easy to get analysis paralysis. Start by defining your objective. Maybe you are trying to generate leads?

Attention B2B Marketers: There’s Gold in this Graphic

B2B Lead Blog

Tweet In the infographic below, MarketingSherpa gives us a sneak peak at key findings from their upcoming 2012 B2B Marketing Benchmark Study, which will undoubtedly be discussed in detail at their B2B Summits in Boston this September and San Francisco this October. For a complete, printable PDF go here: MarketingSherpa Infographic. Click here to learn more. Share and Enjoy: Marketing Strategy

Following A Call Plan Is Key For Inside Sales Success

Sales Prospecting Perspectives

There are many “tricks of the trade” outside of following a call plan that inside sales reps use to get their interested prospects live on the phone. Then they get: “Yes sounds great we have an active project in 2 months, oh no I spilt my coffee got to go.” ” They ping this person from a blocked number, their neighbors cube or even their cell phone for weeks on end. Where did they go?! Although persistence is a much needed tool for inside sales success, structure is your best friend. If they receive this in sequence they are more apt to respond.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The key to marketing messages – Capture Attention First

Fearless Competitor

B2B demand generation | Content Marketing Tips. The most important first job of your content is to capture the attention of the reader. The great minds at MarketingExperiments said it best. You have seven seconds to grab attention. Ironically, I wrote a very popular blog article on the 7 Second Test for B2B Marketers – one of our most popular posts.). “ The web is the same as a movie.

Upgrade and Modernize your Traditional B2B Firm Newsletter for.


Winning Digital Marketing Strategies

Great B2B Marketing

I just had the opportuntity to participate in an interesting eBook project. The folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs. The book covers three primary subject areas: Channels: advertising, search marketing, mobile marketing and social media marketing. Techniques: content marketing, lead management, revenue performance management and customer marketing. Why, you may ask, is lead management so darned important?

6 Ways to Make Marketing Content Snackable


As both participants and observers of the 21 st century, we all know that time is becoming increasingly commoditized. 3:30pm rolls around and we’re lucky if we can spare the 80-second walk to the vending machine for Cheetos. So with the shift away from traditional, interruptive marketing, it’s never been more important to grab your demographics’ attention- fast. I meant ever.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

People Still Buy from People, but How We Sell Needs to Change

Modern B2B Marketing

by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media. What many of these companies haven’t yet realized, however, is that they may need to respond by changing the way they sell. So, where do you start?


The Value of Qualitative Results in a Case Study


There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. All is well until you get into the interview and discover one significant shortcoming: The customer hasn't measured quantitative results, isn't willing to disclose them, or the results are weak.

5 Best Practices for eCommerce Abandoned Cart Nurturing


Of all the buyer behaviors that can indicate a consumer’s position in the buying cycle , few are as obvious or compelling as an abandoned cart. According to a 2010 Marketing Experiments study, over half (56.2%) of all shopping carts are abandoned before the customer completes the checkout process. This holds equally true for eCommerce. Connect with HubSpot

INFOGRAPHIC: Social Media Speed

Client Bridge

From WhiteFireSEO, here's an infographic that tries to quantify the sheer volume of content from social media like Twitter, Facebook and YouTube. View Original Article

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap airbnb instagram laptop martha stewart trending Twitter

Proof: Social Media Makes Dollars And ‘Sense’


Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. What is the cost of social media to your business? To put it bluntly, its actual existence in 5 years’ time! Social media gives any brand, whether it’s a small barber’s shop or a multinational tech company, the opportunity to build up a one-to-one relationship with its customers. I love this statistic – if Facebook were a country, it would be the world’s third largest. – Proof: Social Media Makes Dollars And ‘Sense’.

The 3-Pronged Approach to Keyword Research for Global Marketers


This is a guest post by Christian Arno, the founder of Lingo24, a translation agency providing professional translations and multilingual SEO. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Keyword research is tough. Here’s how. Brainstorm. Analyze. Refine.

Social Selling Gets a New Face

Sales Intelligence View

It was a busy month and I’m catching up on some announcements. After the announcement of our prize at Dreamforce , a major announcement with our partner SugarCRM , a new product release with some amazing enhancements, I had some other social projects to work on. One of those projects was a redesign of Social Selling University. That started with a better looking website. Resources. Webinars.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Google AdWords Makes Pay-Per-Call Even Easier


In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." The announcement did not say exactly when this change will take place, but I assume it's already live and being tested in some areas. Click-to-call is nothing new. What does this mean for marketers?


Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process. Pisello Alinea

6 Tips to Reinvent your Next Meeting


Many of you will know how I hate meetings.not great meetings.just those which are a waste of everyone's time. Anyway, coming up later in August on The Engaging Brand podcast is a discussion on meetings with Al Pittampalli who is a meeting culture warrier! His new book is called Read This Before Our Next Meeting published by the Domino Project. ( As of today there is a free download on Amazon until 9 August! Ahead of our interview I asked for 6 tips to reinvent your meeting. Decide before the meeting not during. People have come to use meetings as a stalling tactic for tough decisions.

Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes


Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. Connect with HubSpot

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.