When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring! MORE >>

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C. They even outranked manufacturer’s websites for their own product names. MORE >>

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. MORE >>

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. MORE >>

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You might find it hard to believe that all these activities are “passive.” You do! MORE >>