2011

eMarketing Strategist

Trending Sources

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

Work 47

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C. Penney’s site ranked so well. to link to your website. Featured

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You might find it hard to believe that all these activities are “passive.” You do!

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well. Featured

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well. Featured

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. Vegetables versus Dessert.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. Vegetables versus Dessert.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. Vegetables versus Dessert.